97% of Service Business Websites Don't Embed an Online Booking Tool

    97% of service business websites, from restaurants and hotels to dentists and auto shops, have no online booking or reservation tool built into their homepage. Restaurants lead at 10.1%, and automotive businesses trail at 0.4%, fewer than one auto shop website in 200.

    Websites with an online booking tool by type of service business
    Restaurants and cafes
    10.1%
    Hotels and lodging
    3.5%
    Beauty, spa and fitness
    2.2%
    Other local businesses
    2%
    Health, dental and veterinary
    1.4%
    Home services
    1.4%
    Automotive
    0.4%
    All service businesses
    3%
    Websites that are not local businesses
    0.8%

    Source: Suff Digital analysis of 1,275,469 service business websites · the public HTTP Archive crawl of 15.5 million websites, September 2026

    Source: 97% of Service Business Websites Don't Embed an Online Booking Tool - Suff Digital