20.8% of Real Estate Websites Still Load Without HTTPS vs 9.5% of Small Business Websites

    9.5% of small business websites still load their insecure http:// version without sending visitors to the secure https:// one, and real estate websites do it at more than twice that rate, 20.8%. Another 3.8% show a security certificate that browsers reject.

    Websites not redirecting to HTTPS by industry
    Real estate
    20.8%
    Accountant
    18.4%
    Electrician
    17.6%
    Tattoo shop
    17.4%
    Jewelry store
    17.3%
    Fashion store
    15.7%
    Nail salon
    15.5%
    Massage therapist
    15%
    Auto dealer
    14.6%
    Pest control
    14.3%

    Source: Suff Digital analysis of 5,120 small business websites · websites of US businesses listed on Google, September 2026

    Websites not redirecting to HTTPS by industry
    Funeral home
    1.7%
    Cleaning
    2.9%
    Church
    3.9%
    Med spa
    4.3%
    Garage door
    4.5%
    Orthodontist
    4.8%

    Source: Suff Digital analysis of 5,120 small business websites · websites of US businesses listed on Google, September 2026

    Source: 20.8% of Real Estate Websites Still Load Without HTTPS vs 9.5% of Small Business Websites - Suff Digital