---
title: "20.8% of Real Estate Websites Still Load Without HTTPS vs 9.5% of Small Business Websites - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/small-business-https-redirect
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

20.8% of Real Estate Websites Still Load Without HTTPS vs 9.5% of Small Business Websites (https://www.suffdigital.com/resources/data-studies/small-business-https-redirect)

9.5% of small business websites still load their insecure http:// version without sending visitors to the secure https:// one, and real estate websites do it at more than twice that rate, 20.8%. Another 3.8% show a security certificate that browsers reject.

Websites not redirecting to HTTPS by industry

Real estate

20.8%

Accountant

18.4%

Electrician

17.6%

Tattoo shop

17.4%

Jewelry store

17.3%

Fashion store

15.7%

Nail salon

15.5%

Massage therapist

15%

Auto dealer

14.6%

Pest control

14.3%

Source: Suff Digital analysis of 5,120 small business websites · websites of US businesses listed on Google, September 2026

Funeral home

1.7%

Cleaning

2.9%

Church

3.9%

Med spa

4.3%

Garage door

4.5%

Orthodontist

4.8%

Source: 20.8% of Real Estate Websites Still Load Without HTTPS vs 9.5% of Small Business Websites - Suff Digital (https://www.suffdigital.com/resources/data-studies/small-business-https-redirect)

## Structured data

```json
{
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  "@graph": [
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      "alternateName": "Suff Digital Marketing",
      "url": "https://www.suffdigital.com/",
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        "url": "https://www.suffdigital.com/logo.png",
        "contentUrl": "https://www.suffdigital.com/logo.png",
        "caption": "Suff Digital"
      },
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      },
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      "telephone": "+1-629-236-0099",
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        "jobTitle": "Founder & CEO"
      },
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          "@type": "ContactPoint",
          "telephone": "+1-629-236-0099",
          "email": "hello@suffdigital.com",
          "contactType": "sales",
          "areaServed": "US",
          "availableLanguage": [
            "en"
          ]
        }
      ],
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        "@type": "PostalAddress",
        "addressLocality": "Nashville",
        "addressRegion": "TN",
        "postalCode": "37219",
        "addressCountry": "US"
      },
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        "name": "United States"
      },
      "sameAs": [
        "https://www.linkedin.com/company/suff-digital/",
        "https://www.instagram.com/suffdigital/",
        "https://www.youtube.com/@suffdigitalmarketing",
        "https://www.tiktok.com/@suffdigital"
      ],
      "knowsAbout": [
        "Search Engine Optimization",
        "Pay-Per-Click Advertising",
        "Paid Social Advertising",
        "Conversion Rate Optimization",
        "Web Design",
        "Digital PR",
        "Link Building",
        "Website Migration",
        "Website Maintenance and Support",
        "Technical SEO",
        "Local SEO",
        "AI Search Optimization"
      ],
      "hasOfferCatalog": {
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        "name": "Suff Digital Services",
        "itemListElement": [
          {
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              "name": "Search Engine Optimization (SEO)",
              "url": "https://www.suffdigital.com/"
            }
          },
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            }
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            }
          },
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            "itemOffered": {
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              "name": "Website Migration",
              "url": "https://www.suffdigital.com/services/website-migration"
            }
          },
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            "itemOffered": {
              "@type": "Service",
              "name": "Website Maintenance & Support",
              "url": "https://www.suffdigital.com/services/website-maintenance"
            }
          }
        ]
      }
    },
    {
      "@type": "WebSite",
      "@id": "https://www.suffdigital.com/#website",
      "url": "https://www.suffdigital.com/",
      "name": "Suff Digital",
      "inLanguage": "en-US",
      "publisher": {
        "@id": "https://www.suffdigital.com/#organization"
      }
    }
  ]
}
```