Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites

    Only 12.7% of restaurant websites show customer reviews or testimonials, against 61.1% of dental websites and 39.1% of small business websites overall. Across six industries, the same eight website features appear at very different rates, and each industry leaves a different opening for the business that fills it.

    Websites showing reviews or testimonials by industry
    Dental
    61.1%
    Real estate
    52.2%
    Law firm
    48.5%
    SaaS
    41.3%
    All small businesses
    39.1%
    Ecommerce
    30.6%
    Restaurant
    12.7%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Websites offering online booking or a book-now button by industry
    Dental
    49.6%
    All small businesses
    26.5%
    Restaurant
    22.7%
    SaaS
    11.4%
    Ecommerce
    8.9%
    Real estate
    8.3%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Websites with a click-to-call phone link by industry
    Dental
    80.7%
    Law firm
    63.6%
    Real estate
    53.4%
    All small businesses
    51.7%
    Restaurant
    41.3%
    SaaS
    33%
    Ecommerce
    31%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Websites with a lead form of 3+ fields by industry
    Real estate
    49.2%
    Law firm
    45.8%
    All small businesses
    31.7%
    Dental
    28.9%
    Ecommerce
    26.4%
    SaaS
    24.7%
    Restaurant
    16.7%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Live chat widget by industry
    SaaS
    14.3%
    Dental
    13.2%
    Ecommerce
    12.7%
    All small businesses
    7.8%
    Real estate
    5.4%
    Restaurant
    5.3%
    Law firm
    4.3%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Websites with structured data by industry
    Dental
    75.7%
    Law firm
    73.4%
    All small businesses
    65.9%
    Ecommerce
    63.1%
    Restaurant
    60.7%
    SaaS
    56%
    Real estate
    53.9%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Share of small business homepages by video on the homepage
    Any video (built in or embedded)
    19.4%
    Video built into the page
    13.8%
    Background video (autoplay or muted loop)
    11.8%
    YouTube or Vimeo embed
    6.6%

    Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages · websites listed on US Google Business Profiles, September 2026

    Source: Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites - Suff Digital