--- title: "Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites - Suff Digital" url: https://www.suffdigital.com/resources/data-studies/small-business-website-design-by-industry description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team." lang: en --- Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites (https://www.suffdigital.com/resources/data-studies/small-business-website-design-by-industry) Only 12.7% of restaurant websites show customer reviews or testimonials, against 61.1% of dental websites and 39.1% of small business websites overall. Across six industries, the same eight website features appear at very different rates, and each industry leaves a different opening for the business that fills it. Websites showing reviews or testimonials by industry Dental 61.1% Real estate 52.2% Law firm 48.5% SaaS 41.3% All small businesses 39.1% Ecommerce 30.6% Restaurant 12.7% Source: Suff Digital analysis of 21,859 small business websites across all industries and 1,235 small business homepages ยท websites listed on US Google Business Profiles, September 2026 Websites offering online booking or a book-now button by industry Dental 49.6% All small businesses 26.5% Restaurant 22.7% SaaS 11.4% Ecommerce 8.9% Real estate 8.3% Websites with a click-to-call phone link by industry Dental 80.7% Law firm 63.6% Real estate 53.4% All small businesses 51.7% Restaurant 41.3% SaaS 33% Ecommerce 31% Websites with a lead form of 3+ fields by industry Real estate 49.2% Law firm 45.8% All small businesses 31.7% Dental 28.9% Ecommerce 26.4% SaaS 24.7% Restaurant 16.7% Live chat widget by industry SaaS 14.3% Dental 13.2% Ecommerce 12.7% All small businesses 7.8% Real estate 5.4% Restaurant 5.3% Law firm 4.3% Websites with structured data by industry Dental 75.7% Law firm 73.4% All small businesses 65.9% Ecommerce 63.1% Restaurant 60.7% SaaS 56% Real estate 53.9% Share of small business homepages by video on the homepage Any video (built in or embedded) 19.4% Video built into the page 13.8% Background video (autoplay or muted loop) 11.8% YouTube or Vimeo embed 6.6% Source: Only 13% of Restaurant Websites Show Customer Reviews vs 61% of Dental Websites - Suff Digital (https://www.suffdigital.com/resources/data-studies/small-business-website-design-by-industry) ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] } ```