Small Business Website Upkeep: 11.5% of Domain Names Are Due to Expire Within 60 Days

11.5% of small business domain names were due to expire within 60 days, and 73% come up for renewal within a year. The rest of the upkeep list is just as easy to miss: 8.5% of small business websites link to their own dead pages, 3.8% fail a security certificate check and 1.4% break with a server error on an inner page.

Small business websites or domain names affected by upkeep problem

Domain name expires within 60 days

11.5%

At least one broken internal link

8.5%

Homepage links to a dead page

6.2%

Fails a security certificate check

3.8%

No security certificate at all

1.5%

Server error on at least one page

1.4%

Expired security certificate

0.5%

Source: Suff Digital analysis of 6,142 small business websites and 4,569 domain names in 56 US industries · websites listed on Google Business Profiles and public domain registration (WHOIS) records, September 2026

Small business domain names by days until the domain expires

0 to 30

5.3%

31 to 60

6.2%

61 to 90

5.9%

91 to 180

19.1%

181 to 365

36.5%

1 to 2 years

12.6%

More than 2 years

14.4%

Small business domain names by domain age

Under 5 years

24.6%

5 to 10 years

20.5%

10 to 20 years

32.4%

More than 20 years

22.5%

Websites with a broken internal link by industry

Yoga studio

17.6%

Chiropractor

14.3%

Electronics store

12.3%

Beauty store

10%

Manufacturing

9.4%

Church

6.6%

SaaS

5.8%

Nail salon

5.6%

Dentist

4.7%

Veterinarian

3.7%

Websites with an expired certificate by industry

HVAC

3.4%

Electrician

2.4%

Electronics store

1.8%

Beauty store

1.7%

Tattoo shop

1.4%

Nonprofit

1.4%

Accountant

1.3%

Websites with a server error by industry

Movers

5.1%

Electrician

4.3%

Real estate

Landscaper

3.7%

Cleaning

3.4%

Manufacturing

2.9%

Roofer

2.8%

Source: Small Business Website Upkeep: 11.5% of Domain Names Are Due to Expire Within 60 Days - Suff Digital