--- title: "Google Maps Shows an Out-of-Town Plumber in 41.4% of Small-Town Searches vs 17.9% Overall - Suff Digital" url: https://www.suffdigital.com/resources/data-studies/small-town-map-pack-out-of-town-businesses description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team." lang: en --- Google Maps Shows an Out-of-Town Plumber in 41.4% of Small-Town Searches vs 17.9% Overall (https://www.suffdigital.com/resources/data-studies/small-town-map-pack-out-of-town-businesses) In 41.4% of small-town Google Maps searches for a plumber, at least one of the top three businesses is based in another town, against 17.9% across 20 local services. ChatGPT shows the same strain: it names 15.3% fewer businesses per answer in smaller cities than in large ones, and fewer of them check out. Map packs with an out-of-town business by service searched Plumber 41.4% Emergency plumber 41.4% Moving company 41.4% Locksmith 34.5% HVAC company 31% Electrician 31% Landscaper 31% Veterinarian 31% Pest control 20.7% House cleaning service 17.2% Roofer 10.3% Accountant 6.9% Dentist 3.4% Hair salon 0% Restaurant 0% Source: Suff Digital analysis of 580 Google Maps searches in 29 small US towns and 3,160 AI local answers in 79 US cities ยท Google Maps results, ChatGPT and Gemini answers and Google Business Profiles, September 2026 Map packs with an out-of-town business by town Lewiston, ME 65% Burlington, VT 45% Beaufort, SC 30% Hattiesburg, MS 30% Sandpoint, ID 30% Mankato, MN 25% Asheville, NC 25% Bozeman, MT 25% Santa Fe, NM 20% Bismarck, ND 15% Traverse City, MI 10% Bend, OR 5% Flagstaff, AZ 5% Cookeville, TN 0% Ames, IA 0% Large cities ChatGPT businesses per answer 12.6 Gemini businesses per answer 2.7 Google Maps listings per search 100 Fewer businesses named by ChatGPT in smaller cities by service House cleaning service 28% Pest control 26% Plumber 22% Dentist 22% Veterinarian 20% HVAC company 17% Accountant 17% Hair salon 16% Personal injury lawyer 15% Real estate agent 14% Gym 12% Chiropractor 11% Roofer 11% Emergency plumber 3% Source: Google Maps Shows an Out-of-Town Plumber in 41.4% of Small-Town Searches vs 17.9% Overall - Suff Digital (https://www.suffdigital.com/resources/data-studies/small-town-map-pack-out-of-town-businesses) ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] } ```