Microsoft Supplies 51% of the Help Pages AI Engines Cite for Software Questions

    One company, Microsoft, supplies 51% of the help center and documentation pages AI engines cite when answering software and tech questions. Help pages make up 10% of all AI citations on software topics, and more than one in five on ChatGPT.

    Citations pointing to help pages by AI engine
    ChatGPT
    21.7%
    Perplexity
    12.1%
    Google AI Overviews
    8%
    Google AI Mode
    6.3%
    Gemini
    4.7%

    Source: Suff Digital analysis of 26,116 cited web pages · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Help page citations by help website
    support.microsoft.com
    681
    learn.microsoft.com
    662
    support.apple.com
    193
    dell.com
    128
    help.openai.com
    98
    support.hp.com
    81
    support.lenovo.com
    81
    asus.com
    78
    support.google.com
    55
    learn.g2.com
    52
    learn.realscout.com
    48
    developers.openai.com
    30

    Source: Suff Digital analysis of 26,116 cited web pages · answers from ChatGPT, Gemini, Perplexity and Google's AI features, September 2026

    Source: Microsoft Supplies 51% of the Help Pages AI Engines Cite for Software Questions - Suff Digital