88% of Small Business Websites Have Backlinks From Likely Spam Pages

    88% of small business websites have at least one backlink from a page scored as likely spam, and on the average small business website 25.2% of backlinks are spammy. One single spam domain links to 204 of 249 small business websites, and two gambling phrases rank among the 15 most common link texts pointing at ordinary local businesses.

    Small business websites linked by spam domain
    Domain 1
    204
    Domain 2
    203
    Domain 3
    203
    Domain 4
    203
    Domain 5
    202
    Domain 6
    200
    Domain 7
    199
    Domain 8
    196
    Domain 9
    185

    Source: Suff Digital analysis of 68,859 live backlinks to 249 small business websites · links from other websites, September 2026

    Share of backlinks scored as spam by linking website domain rank
    Rank 0
    15%
    Rank 1 to 100
    22.8%
    Rank 101 to 200
    14.7%
    Rank 201 to 400
    10.9%
    Rank above 400
    0.2%

    Source: Suff Digital analysis of 68,859 live backlinks to 249 small business websites · links from other websites, September 2026

    Share of backlinks by anchor type
    Bare web address
    36%
    Other text (keywords, titles)
    24.4%
    Brand name
    17.9%
    Generic phrase
    17.7%
    Empty
    4%

    Source: Suff Digital analysis of 68,859 live backlinks to 249 small business websites · links from other websites, September 2026

    Links by clickable text
    website
    4,346
    visit website
    3,114
    (no anchor text)
    2,414
    visita il sito
    1,736
    mix parlay
    748
    view website
    722
    slot gacor gampang menang
    599

    Source: Suff Digital analysis of 68,859 live backlinks to 249 small business websites · links from other websites, September 2026

    Source: 88% of Small Business Websites Have Backlinks From Likely Spam Pages - Suff Digital