Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels

    Only 23% of recent online mentions of telecom brands are positive, the lowest share of eight industries and about half the 43.6% for hotel brands. 35.1% are negative, and AT&T gets two thirds of all telecom coverage.

    Recent mentions positive by industry
    Hotels
    43.6%
    Airlines
    42.4%
    Streaming
    41.3%
    Retail
    38.8%
    Fast food
    33.4%
    Insurance
    33%
    Banks
    25.2%
    Telecom
    23%

    Source: Suff Digital analysis of 30,000 online mentions of 30 telecom brands · news sites, blogs, stores and other web pages, September 2026

    Share negative by where the mention appears
    All pages
    35.1%
    News pages
    41.6%
    Other pages
    32.6%

    Source: Suff Digital analysis of 30,000 online mentions of 30 telecom brands · news sites, blogs, stores and other web pages, September 2026

    Share of coverage by brand
    AT&T
    66%
    T-Mobile
    10%
    Boost Mobile
    6.8%
    Google Fi
    5.7%
    Consumer Cellular
    2.4%
    Verizon
    2.4%
    Starlink
    1.9%
    WOW Internet
    1.1%
    DirecTV
    0.7%
    Dish Network
    0.5%

    Source: Suff Digital analysis of 30,000 online mentions of 30 telecom brands · news sites, blogs, stores and other web pages, September 2026

    Recent mentions scored negative by brand
    Boost Mobile
    12.7%
    Consumer Cellular
    14.7%
    Google Fi
    15.1%
    Google Fiber
    17.4%
    AT&T
    18.7%

    Source: Suff Digital analysis of 30,000 online mentions of 30 telecom brands · news sites, blogs, stores and other web pages, September 2026

    Source: Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels - Suff Digital