---
title: "Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/telecom-brand-mentions-sentiment
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels (https://www.suffdigital.com/resources/data-studies/telecom-brand-mentions-sentiment)

Only 23% of recent online mentions of telecom brands are positive, the lowest share of eight industries and about half the 43.6% for hotel brands. 35.1% are negative, and AT&T gets two thirds of all telecom coverage.

Recent mentions positive by industry

Hotels

43.6%

Airlines

42.4%

Streaming

41.3%

Retail

38.8%

Fast food

33.4%

Insurance

33%

Banks

25.2%

Telecom

23%

Source: Suff Digital analysis of 30,000 online mentions of 30 telecom brands · news sites, blogs, stores and other web pages, September 2026

Share negative by where the mention appears

All pages

35.1%

News pages

41.6%

Other pages

32.6%

Share of coverage by brand

AT&T

66%

T-Mobile

10%

Boost Mobile

6.8%

Google Fi

5.7%

Consumer Cellular

2.4%

Verizon

2.4%

Starlink

1.9%

WOW Internet

1.1%

DirecTV

0.7%

Dish Network

0.5%

Recent mentions scored negative by brand

Boost Mobile

12.7%

Consumer Cellular

14.7%

Google Fi

15.1%

Google Fiber

17.4%

AT&T

18.7%

Source: Just 23% of Online Mentions of Telecom Brands Are Positive vs 43.6% for Hotels - Suff Digital (https://www.suffdigital.com/resources/data-studies/telecom-brand-mentions-sentiment)

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