42.6% of Small Business Web Pages Have Fewer Than 300 Words

    42.6% of pages on small business websites have fewer than 300 words of text, and one small business website in six has no page that reaches 300 words at all.

    Share of pages under 300 words by industry
    Tattoo shop
    71.2%
    Photographer
    71%
    Bakery
    70.8%
    Restaurant
    65.2%
    Church
    64.9%
    Hair salon
    64%
    Florist
    63.3%
    Auto repair
    25.5%
    Med spa
    25%
    Plumber
    22.8%
    Movers
    22.6%
    Financial advisor
    21.1%
    Pest control
    20.3%

    Source: Suff Digital analysis of 63,265 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026

    Share of pages under 300 words by group
    Homepage
    38.5%
    One click deep
    41%
    Two clicks deep
    58.8%
    Three or more clicks deep
    77.5%
    WordPress websites
    33.5%
    Wix websites
    61.8%

    Source: Suff Digital analysis of 63,265 pages on 5,120 small business websites · websites of US businesses listed on Google, September 2026

    Source: 42.6% of Small Business Web Pages Have Fewer Than 300 Words - Suff Digital