28% of Local Businesses Haven't Claimed Their Google Business Profile

28% of US local businesses have never claimed their Google Business Profile, so nobody at the business can edit the listing, reply to reviews or fix wrong details. More than half of dentists (55.2%) are in that position.

Unclaimed by profile field

Fewer than 10 reviews

81.4%

Has a website

35.5%

Lists opening hours

32.3%

Has a description

0.6%

Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

Unclaimed by category

Church

68.5%

Dentist

55.2%

Optometrist

51.4%

Medical practice

49.6%

Accountant

47.4%

Lawyer

47.1%

Manufacturing

46.8%

Chiropractor

46.7%

Electrician

40.6%

Plumber

38.6%

Med spa

8.8%

HVAC

Beauty store

6.7%

Pest control

5.5%

Locksmith

4.7%

Source: Suff Digital analysis of 23,164 Google Business Profiles across 54 business categories · Google Business Profiles, September 2026

Source: 28% of Local Businesses Haven't Claimed Their Google Business Profile - Suff Digital