382,097 websites, 2.5% of all homepages, still load Universal Analytics, the old version of Google Analytics that stopped recording data in July 2023. Among the 500,000 most visited homepages, 6.6% carry the old tag with no sign of its replacement.
Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026
Source: 382,097 Websites Still Load a Google Analytics Tag That Stopped Working in 2023 - Suff Digital