382,097 Websites Still Load a Google Analytics Tag That Stopped Working in 2023

    382,097 websites, 2.5% of all homepages, still load Universal Analytics, the old version of Google Analytics that stopped recording data in July 2023. Among the 500,000 most visited homepages, 6.6% carry the old tag with no sign of its replacement.

    Share of all homepages by website popularity
    10,000 most visited
    1.3%
    10k to 100k
    1.7%
    100k to 1 million
    1.9%
    1 million to 10 million
    2.5%
    Beyond the top 10 million
    2.5%
    All websites
    2.5%

    Source: Suff Digital analysis of 15,470,478 homepages · the public HTTP Archive crawl, September 2026

    Source: 382,097 Websites Still Load a Google Analytics Tag That Stopped Working in 2023 - Suff Digital