Local Businesses With a Website Are 3.9x More Likely to Be Recommended by ChatGPT

    ChatGPT recommends 12.3% of local businesses that have a website on their Google Maps listing and 3.2% of those without one, a 3.9x gap. On Gemini the gap widens to 10.5x.

    Recommended by ChatGPT by group
    Listings with a website
    12.3%
    Listings without a website
    3.2%
    Top 20 Maps results, with a website
    28.7%
    Top 20 Maps results, without a website
    9.3%

    Source: Suff Digital analysis of 139,294 Google Maps listings in 1,580 city and service searches · ChatGPT and Gemini answers and Google Maps results, September 2026

    With website by service
    Chiropractor
    12.9%
    HVAC company
    13.6%
    Moving company
    11.8%
    Real estate agent
    8.5%
    Pest control
    14.2%
    Dentist
    12.6%
    Personal injury lawyer
    12.1%
    Gym
    13.1%
    Veterinarian
    14.5%
    Hair salon
    12.2%
    Emergency plumber
    12.9%
    Accountant
    11.8%
    Restaurant
    8%
    Auto repair shop
    11.6%
    Locksmith
    12.8%

    Source: Suff Digital analysis of 139,294 Google Maps listings in 1,580 city and service searches · ChatGPT and Gemini answers and Google Maps results, September 2026

    Source: Local Businesses With a Website Are 3.9x More Likely to Be Recommended by ChatGPT - Suff Digital