Website Platform Market Share: Webflow Grew 4.7% in Two Years vs a 9.8% Drop for Wix

    Webflow ran on 4.7% more website homepages in September 2026 than in October 2024, the only one of five hosted website platforms tracked that grew, while Wix fell 9.8%, Squarespace 4.9%, HubSpot CMS 5.3% and BigCommerce 15.2%. Wix is still the largest by far, with more websites than the other four combined.

    Share of homepages by platform
    Wix
    2.72%
    Squarespace
    1.55%
    Webflow
    0.72%
    HubSpot CMS
    0.14%
    BigCommerce
    0.11%

    Source: Suff Digital analysis of 24 monthly snapshots of 14.7 million to 16.4 million website homepages · HTTP Archive, October 2024 to September 2026

    Sep 2026 by platform
    Wix
    421,515
    Squarespace
    239,175
    Webflow
    110,959
    HubSpot CMS
    22,156
    BigCommerce
    17,168

    Source: Suff Digital analysis of 24 monthly snapshots of 14.7 million to 16.4 million website homepages · HTTP Archive, October 2024 to September 2026

    Share, Sep 2025 by platform
    Wix
    2.86%
    Squarespace
    1.58%
    Webflow
    0.72%
    HubSpot CMS
    0.14%
    BigCommerce
    0.12%

    Source: Suff Digital analysis of 24 monthly snapshots of 14.7 million to 16.4 million website homepages · HTTP Archive, October 2024 to September 2026

    Moved to it by platform
    Webflow
    68
    HubSpot CMS
    17
    Wix
    6
    BigCommerce
    26
    Squarespace
    3

    Source: Suff Digital analysis of 24 monthly snapshots of 14.7 million to 16.4 million website homepages · HTTP Archive, October 2024 to September 2026

    Source: Website Platform Market Share: Webflow Grew 4.7% in Two Years vs a 9.8% Drop for Wix - Suff Digital