50.7% of Websites Have No Preview Image Set for Links Shared on Social Media and Chat

    50.7% of website homepages have no preview image set for shared links, so when someone shares the link on Facebook, LinkedIn, Slack or iMessage, the site owner has not chosen the picture people see. The 10,000 most visited websites do no better, at 50.6%.

    Share missing by site popularity
    Top 10,000
    50.6%
    10,000 to 1 million
    54.6%
    Outside the top million
    50.5%
    All homepages
    50.7%

    Source: Suff Digital analysis of 15,469,112 homepages · the public HTTP Archive crawl, September 2026

    No preview image by site popularity
    Top 10,000
    50.6%
    10,000 to 1 million
    54.6%
    Outside the top million
    50.5%
    All homepages
    50.7%

    Source: Suff Digital analysis of 15,469,112 homepages · the public HTTP Archive crawl, September 2026

    Source: 50.7% of Websites Have No Preview Image Set for Links Shared on Social Media and Chat - Suff Digital