--- title: "What AI-Cited Web Pages Have in Common: 72% More Likely to Show a 'Last Updated' Date - Suff Digital" url: https://www.suffdigital.com/resources/data-studies/what-ai-cited-pages-have-in-common description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team." lang: en --- What AI-Cited Web Pages Have in Common: 72% More Likely to Show a 'Last Updated' Date (https://www.suffdigital.com/resources/data-studies/what-ai-cited-pages-have-in-common) The web pages ChatGPT, Gemini and Google AI Mode cite are 72% more likely to show a visible "last updated" date than top-ranking Google results for the same questions that no AI engine cited. They are also more likely to carry an FAQ section, a table and a named author, and less likely to be thin, while more statistics, embedded video and an answer in the first lines show no advantage. AI-cited pages by page feature Visible "last updated" date 13.3% FAQ schema 17.1% FAQ section 28.7% Table 26.8% Person schema 31.5% Article schema 28.9% Author name 48.6% Question headings 49.9% Numbered list 40.7% Any list 88.9% Any schema 63.6% 5 or more statistics 59.8% Embedded video 11.1% Source: Suff Digital analysis of 15,745 web pages ยท answers from ChatGPT, Gemini and Google AI Mode, and Google search results, September 2026 AI-cited pages by freshness signal Visible "last updated" date 13.3% Machine-readable modified date 50.2% Modified in the past 90 days 43% Modified in the past year 76.4% Published in the past year 41.1% Recent year (2024 to 2026) in the first 100 words 18.6% FAQ, cited by page length Under 300 words 1.7% 300 to 999 words 6.9% 1,000 to 1,999 words 28.1% 2,000 to 4,999 words 52.9% 5,000+ words 54.3% AI-cited pages naming an author by page length Under 300 words 6.1% 300 to 999 words 25% 1,000 to 1,999 words 59.3% 2,000 to 4,999 words 70.5% 5,000+ words 74.4% Share of AI-cited pages by page length Under 300 words 13% 300 to 999 words 24.1% 1,000 to 1,999 words 26.5% 2,000 to 2,999 words 15.3% 3,000 to 4,999 words 12.3% 5,000+ words 8.8% AI-cited pages by popular tip Five or more statistics on the page 59.8% Embedded video 11.1% Answer in the first 100 words 37% A question in the first 100 words 16.5% Source: What AI-Cited Web Pages Have in Common: 72% More Likely to Show a 'Last Updated' Date - Suff Digital (https://www.suffdigital.com/resources/data-studies/what-ai-cited-pages-have-in-common) ## Structured data ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] } ```