---
title: "\"Friendly\" Appears in 11% of Five-Star Google Reviews vs 30.2% for \"Recommend\" - Suff Digital"
url: https://www.suffdigital.com/resources/data-studies/words-in-five-star-google-reviews
description: "We turn websites into predictable revenue engines. Web design and SEO that drives revenue, not clicks. Nashville-based, senior US team."
lang: en
---

"Friendly" Appears in 11% of Five-Star Google Reviews vs 30.2% for "Recommend" (https://www.suffdigital.com/resources/data-studies/words-in-five-star-google-reviews)

Happy customers praise trust more than warmth: 30.2% of five-star Google reviews use the word "recommend" and 20.6% say "professional", while 11% say "friendly". In five-star reviews of roofers, 44.1% say "recommend".

Five-star reviews by word or topic

Recommend

30.2%

Great

30.1%

Professional

20.6%

Thank

13.5%

Price or cost

13.1%

Friendly

11%

Amazing

10.9%

Fast or quick

10.8%

Staff

10.7%

Knowledgeable

7.4%

Clean

5.7%

Helpful

5.6%

Honest

4.7%

Source: Suff Digital analysis of 87,332 five-star Google reviews of 9,091 US local businesses · Google reviews, September 2026

"Friendly" by category

Dentists

21.1%

Veterinarians

15.4%

Gyms

14%

Pest control companies

13.6%

Movers

13.5%

Restaurants

13.4%

Plumbers

10%

Hair salons

10%

Daycares

8.2%

Roofers

5.9%

Real estate agents

4.5%

Lawyers

3.5%

Source: "Friendly" Appears in 11% of Five-Star Google Reviews vs 30.2% for "Recommend" - Suff Digital (https://www.suffdigital.com/resources/data-studies/words-in-five-star-google-reviews)

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