Brands' Own YouTube Videos Show on Page One for Only 21% of Brand-Name Searches

    When people search Google for a brand's name, a YouTube video from that brand appears on page one only 21% of the time. Facebook pages show up on 61% of the same searches, nearly three times as often.

    Share of brand-name searches by result on page one
    Brand's own YouTube video
    21%
    Other YouTube result only
    5%
    No YouTube result
    74%

    Source: Suff Digital analysis of 140 brand-name searches · Google search results (US desktop), September 23, 2026

    Share of brand-name searches by site on page one
    Facebook
    61%
    LinkedIn
    36%
    Instagram
    36%
    YouTube
    26%
    Yelp
    26%
    Reddit
    13%
    X
    11%
    Pinterest
    1%
    TikTok
    1%

    Source: Suff Digital analysis of 140 brand-name searches · Google search results (US desktop), September 23, 2026

    Source: Brands' Own YouTube Videos Show on Page One for Only 21% of Brand-Name Searches - Suff Digital