54.9% of Google's AI Overviews Cite at Least One YouTube Video

54.9% of Google's AI Overviews that list sources cite at least one YouTube video, and YouTube supplies 14.8% of all AI Overview citations, six times as many as Reddit. For roofing searches, 86.7% of AI Overviews cite a YouTube video.

Share of AI Overview citations by website

YouTube

14.8%

google.com

12.1%

2.5%

Wikipedia

1.9%

Facebook

1.4%

Amazon

1.1%

Zillow

Redfin

0.8%

IRS.gov

0.8%

Realtor.com

0.7%

NerdWallet

0.7%

Home Depot

0.7%

Source: Suff Digital analysis of 55,442 citations in 7,505 Google AI Overviews · Google search results for 20,000 commercial searches, September 2026

AI Overviews citing YouTube by industry

Roofing

86.7%

SaaS

85.4%

Auto dealers

80.3%

Home remodeling

76.9%

Plumbing

74.2%

HVAC

71.8%

Pest control

70%

Home security

69%

Insurance

49%

Weddings

45%

Accounting

38%

Mortgage

37.4%

Banking and loans

36.7%

Higher education

32.8%

Real estate

8.1%

Source: Suff Digital analysis of 55,442 citations in 7,505 Google AI Overviews · Google search results for 20,000 commercial searches, September 2026

Source: 54.9% of Google's AI Overviews Cite at Least One YouTube Video - Suff Digital