--- title: "White Label PPC | Paid Media Fulfillment for Agencies" description: "White label PPC for agencies: accounts run through your own manager login, your fee agreed before you quote, and nothing your client ever sees that names us." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital 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"@id": "https://www.suffdigital.com/partners/white-label-ppc#service", "name": "White Label PPC", "description": "White label PPC for agencies: accounts run through your own manager login, your fee agreed before you quote, and nothing your client ever sees that names us.", "url": "https://www.suffdigital.com/partners/white-label-ppc", "serviceType": "white label ppc", "provider": { "@id": "https://www.suffdigital.com/#organization" }, "areaServed": { "@type": "Country", "name": "United States" } }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/partners/white-label-ppc#faq", "mainEntity": [ { "@type": "Question", "name": "What is white label PPC?", "acceptedAnswer": { "@type": "Answer", "text": "White-label PPC is paid-media management bought wholesale by one agency and resold under its own name. What separates it from ordinary subcontracting is attribution: a subcontracted client usually knows a specialist is somewhere in the mix, and yours never does. So the parts worth checking in a supplier are the unglamorous ones — whose login runs the account, whose name sits on the billing profile, and whose template the monthly document arrives in." } }, { "@type": "Question", "name": "What are white label PPC services?", "acceptedAnswer": { "@type": "Answer", "text": "The scope you resell is the running of the accounts — build, ad copy and creative, conversion tracking, pacing and reporting — across Google Ads search and shopping, Microsoft Ads, and white label Facebook ads and other paid social. Three things sit outside it. Media budget stays on your client's own card, so no spend passes through us and our fee is never a share of it. The pages the ads point at are a separate brief. And the client relationship, including the retail price, stays with you." } }, { "@type": "Question", "name": "What is the white label Google Ads platform?", "acceptedAnswer": { "@type": "Answer", "text": "There is no separate Google Ads product for reselling; anything sold as one is a reporting layer, not an ads platform. Google's own manager account, the MCC, already does the job — it links to client accounts without showing itself to the client, with users added per account. A rebrandable dashboard puts your logo on the numbers; it does not manage a campaign." } }, { "@type": "Question", "name": "Can you join a client call, and as whom?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. A senior strategist joins as a member of your team, on your email domain and your deck. Plenty of partners would rather we never appeared and present the written explanation themselves, which works just as well." } }, { "@type": "Question", "name": "What happens to tracking when a client redesigns their site?", "acceptedAnswer": { "@type": "Answer", "text": "It breaks quietly, and it is the most common cause of a reporting dispute there is. We re-run the checks after any release we hear about, and we ask to hear about them. Where a developer will not give notice, we schedule a regular re-test." } }, { "@type": "Question", "name": "What happens if we end the arrangement?", "acceptedAnswer": { "@type": "Answer", "text": "The accounts stay where they are, because they were never ours: client billing, client history, your manager account. We remove our users and hand over anything still in draft." } } ] } ] } ] --- [![Suff Digital](/assets/suff-digital-logo-BzPduquK.png)](/) Services [Meet Suff](/who-we-are)[ROI Calculator](/roi-calculator)[Partners](/partners)[Resources](/resources) [Speak with a specialist](/get-a-proposal) [Schedule a call](/get-a-proposal) 1. [Home](/) 2. [Partners](/partners) 3. [White Label](/partners/white-label) 4. White Label PPC • WHITE LABEL PPC # White Label PPC A paid media team your client never has to meet. Agencies lose paid briefs when no one is free to run the account or the cost is unclear before the pitch. We run campaigns through your own manager login, fix your fee before you quote, and write the monthly explanation your account lead presents. [Apply as a partner • ](#cta)Download Rate Card White label PPC services for agencies ![Matt Suffoletto, Founder & CEO](/assets/matt-suffoletto-Byu9NQDI.png) ## Apply to join the partner program How can we help? \* (select all that apply) I need white label support for several existing clientsI have a live brief I need covered nowI'm exploring white-labelOther Continue No spam, ever. Read our [privacy policy](/). • Why Suff Digital ## Paid media run by the operators who scoped it. We help your agency sell and deliver paid media without handing the client relationship to another supplier. Campaigns, tracking, pacing, creative and client-ready reporting are handled behind your brand, with a no-poach clause covering your accounts. [Apply as a partner • ](#cta) ![Matt Suffoletto, Founder & CEO at Suff Digital](/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO ![Kriszta, Chief Operating Officer at Suff Digital](/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer ![Tony, Partnership Director at Suff Digital](/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director ## What Our White Label PPC Services Include White label Google Ads management, paid social, and the measurement around both — delivered to you, presented to your client as yours. (06) ### • Access through your manager account We work as users you create inside your own Google Ads manager account and Meta Business Manager, so the access log names your agency. ### • Search, shopping and paid social One team across Google Ads search and shopping, Microsoft Ads and Meta, so a client running two channels does not need two suppliers. ### • Ad copy and creative production Copy variants and every asset size the live placements need, produced inside the retainer rather than queued behind your design team. ### • Conversion tracking you can defend Tags, events and offline imports checked end to end, with the counting rules written down so your account lead can explain them. ### • Budget pacing and reforecasting Spend measured against forecast on a fixed cycle, with anything outside tolerance sent to your account lead the same day. ### • Performance explained in plain English What moved and why, written for a client to hear rather than a platform to output, in language your account manager can read aloud. [See our process • ](#process) • Common issues ## What goes wrong when an agency resells paid media These are the paid-media problems agency owners describe on partner calls, in the words they use. [Diagnose my site • ](#get-started) 01 ### Ad accounts your agency cannot access Your client's campaigns sit in an account another contractor created, under a login that is no longer active. The conversion history, audience lists and quality signals are the real asset in an ad account, and none of it transfers. Rebuilding means the client pays again for weeks of relearning. 02 ### Spend that drifts between reviews A budget set in month one is still running in month four, and half of it goes to a campaign that stopped converting. Pacing gets checked when a report is due rather than when something changes. The client usually spots it first, on their card statement. 03 ### Creative requests with no designer The account needs fresh ad copy and three image sizes, and your studio is booked on a website build until month end. Paid media consumes creative faster than web work and does not wait for your production calendar. The account stalls exactly where new creative would have moved cost per acquisition. 04 ### Conversions the client does not trust The platform reports forty leads and the client counted eleven. It is almost always duplicate tags, a thank-you page firing on reload, or forms counted before validation. The damage is not the number: once a client stops trusting the reporting, every recommendation after it is an argument. 05 ### Platform reps contacting your client A Google or Meta representative rings the account contact directly and starts recommending changes that were not agreed. That happens whenever the contact on the account is the client rather than the agency. The changes land quietly, and you find them later inside a performance drop. 06 ### Questions you cannot answer in the room Your client asks why cost per lead moved and the honest answer is that you need the person inside the platform to explain it. Over two quarters that turns an account lead into a messenger instead of the trusted adviser. ## Our White Label PPC Process (06) Phase 01 Phase 1 • Week 1 ### Partner fit call Half an hour on what you resell today, which platforms your clients run and where access currently sits. Approval usually lands within one business day of that call, and nothing is quoted before it. Phase 02 Phase 1 • Week 1 ### Access created in your name Users created inside your manager account, the contact details on each ad account pointed at your team, and billing left with the client. Your client sees a new user on an account they already own. Phase 03 Phase 2 • Week 1-2 ### Account audit and your wholesale fee A structural and performance pass over what is running gives you the findings and your management fee for the year, before you quote anyone. Commercial terms sit under the [partner agreement](/partners/seo-reseller). Phase 04 Phase 3 • Week 2-4 ### Campaign rebuild window Campaigns, ad groups and audiences get rebuilt to match how the client describes their business rather than how the account happened to grow. Numbers go noisy for a fortnight, so your account lead knows in advance what to expect. Phase 05 Phase 4 • Week 3-4 ### Tracking signed off before spend scales We fire every conversion action by hand, follow it into the platform, then set it against the client's own record of leads or orders. Budget does not increase until those two agree. Phase 06 Phase 5 • Ongoing ### Weekly pacing and quarterly planning Pacing checked weekly with same-day flags, the written explanation in your hands before each client meeting, and a quarterly plan you present as your own strategy document. [Get started • ](#get-started) • Accounts you can win ### Answer the paid brief you would have handed back. Paid search rarely arrives on its own. It comes attached to a website, a launch or a seasonal push, and an agency that cannot cover the paid half hands over the whole brief. A media team behind you changes which invitations you accept. • Respond to integrated briefs without a media buyer on payroll • Keep the client who adds paid media to an existing retainer • Audit a prospect's existing account before you pitch it • Revenue that stays yours ### You set the retail price. We fix your cost first. You buy PPC management from us at 20% off our list pricing and bill your client at whatever your market carries. We never see that number. What moves the figure underneath it is the same short list every time: media budget, how many platforms and campaigns run, how much creative the account consumes, and how much of the client relationship your team holds. For context on the retail side, our paid team publishes [what agencies charge for PPC management](/resources/guides/ppc-management-pricing). • The 20% is flat — no volume tier to chase, no minimum to hold • You keep the whole gap between that rate and your retail price • Your rate is fixed in writing before you quote the client • Active partners ## White Label PPC Reviews > “You are someone I trust to do business with.” GrantKimura Digital > “Suff Digital has saved me on many occasions.” PaulMonster Growth Labs > “Every client I've mentioned Suff to has wanted an audit.” AnnCopywriting For You ## White Label PPC Deliverables Everything below is addressed to you, in your template, with our name stripped from the file properties. Month One At intake ✓ Account ownership register — Which accounts, pixels and billing profiles exist and whose name is on each, written down before anything changes. ✓ PPC account audit — Findings, priorities and the risks worth raising with a client, written up in your document template. ✓ Conversion tracking sign-off — The dated record of which actions count as a conversion on this account, and which do not. ✓ Your wholesale management fee — What the management costs you for the year, per account, on one page. Months 2-3 Each month ✓ Editable performance write-up — Editable, in your template, and addressed to your account lead rather than to the client. ✓ Spend against forecast — Where each campaign sits against its forecast, with the gap explained rather than simply reported at you. ✓ This month's copy and assets — Fresh ad copy variants plus every asset size the active placements need, ready to run. ✓ Account change log — What changed, when, and under which user, so you can answer a client question without asking us. ## Compare White Label PPC Providers The client keeps the ad account, your manager link controls access, and margin is set on the retainer rather than skimmed from spend. That keeps ownership, reporting and incentives clean. (08) Ad account owned by the client, linked to your manager Us Partial Agencies Freelance In-house Platform access log names your agency only Us Agencies Freelance In-house Ad copy and placement assets inside the retainer Us Partial Agencies Partial Freelance In-house Conversions checked against the client's own count Us Partial Agencies Freelance In-house Weekly pacing check with same-day variance flags Us Monthly Agencies Freelance In-house Platform rep calls routed to your team Us Agencies Freelance In-house Written explanation before your client meeting Us Dashboard only Agencies Freelance In-house Fee charged to you, not taken from media spend Us % of spend Agencies Hourly Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Ad account owned by the client, linked to your manager Partial Platform access log names your agency only Ad copy and placement assets inside the retainer Partial Partial Conversions checked against the client's own count Partial Weekly pacing check with same-day variance flags Monthly Platform rep calls routed to your team Written explanation before your client meeting Dashboard only Fee charged to you, not taken from media spend % of spend Hourly ## Audit an account before you pitch it. Send one account you are chasing or inheriting. You get the structural findings in your template and the fee you can price from — a better test of a white-label PPC agency than a credentials deck. [Request an account audit • ](/get-a-proposal)[Speak with a specialist](/get-a-proposal) • Frequently asked questions ## Common Questions What is white label PPC? White-label PPC is paid-media management bought wholesale by one agency and resold under its own name. What separates it from ordinary subcontracting is attribution: a subcontracted client usually knows a specialist is somewhere in the mix, and yours never does. So the parts worth checking in a supplier are the unglamorous ones — whose login runs the account, whose name sits on the billing profile, and whose template the monthly document arrives in. What are white label PPC services? What is the white label Google Ads platform? Can you join a client call, and as whom? What happens to tracking when a client redesigns their site? What happens if we end the arrangement? [Ask us something else • ](#get-started) • Learn more ## White Label guides Longer reads on the same subject, written by our senior team. PPC ### [PPC Management Pricing: What Agencies Charge in 2026](/resources/guides/ppc-management-pricing) A practical guide to PPC management pricing, with clear steps, common mistakes, and answers to the questions teams ask before they act. PPC ### [PPC Optimization: A Weekly Playbook](/resources/guides/how-to-optimize-ppc-campaigns) A weekly PPC optimization playbook: search terms, bids, negatives, creative, and budget moves that lower CPA and lift ROAS. PPC ### [PPC Reporting: The Metrics and Dashboards That Matter](/resources/guides/ppc-reporting) A practical guide to PPC reporting, with clear steps, common mistakes, and answers to the questions teams ask before they act. White Label ### [White Label SEO Pricing: What Agencies Pay in 2026](/resources/guides/white-label-seo-pricing) A practical guide to white label SEO pricing, with clear steps, common mistakes, and answers to the questions teams ask before they act. White Label ### [How to Sell SEO Services: A Playbook for Agencies](/resources/guides/how-to-sell-seo-services) How to sell SEO services: positioning, pricing, the pitch, and closing, whether you deliver in-house or resell. White Label ### [Best White Label SEO Companies: How to Choose](/resources/guides/best-white-label-seo-companies) A practical guide to best white label SEO companies, with clear steps, common mistakes, and answers to the questions teams ask before they act. • Ready for real growth? ## Request your PPC rate card. Tell us how many accounts you run today, which platforms they sit on and where the access currently lives. ✓ Your rate card, not a client quote ✓ Your branding on every document, down to the sending domain ✓ A sample performance write-up in your template 2,500+ businesses served ![Matt Suffoletto, Founder & CEO](/assets/matt-suffoletto-Byu9NQDI.png) ## Apply to join the partner program How can we help? \* (select all that apply) I need white label support for several existing clientsI have a live brief I need covered nowI'm exploring white-labelOther Continue No spam, ever. Read our [privacy policy](/). • Related services ## Services that support White Label. ### [White label SEO services](/partners/white-label-seo) Organic delivery, reporting and implementation in your templates for clients buying both channels. ### [White label web design services](/partners/white-label-web-design) Landing pages and campaign designs your paid traffic can point at under your agency name. ### [White label SEO reseller program](/partners/seo-reseller) One agreement, one partner rate and a single invoice across everything you resell. #### SEO Services [Technical SEO](/seo/technical-seo-services)[On-Page SEO](/seo/on-page-seo-services)[Link Building & Digital PR](/seo/seo-link-building-services)[SEO Content Strategy](/seo/seo-content-writing-services)[Local SEO](/seo/local-seo-services)[AI Search Optimization](/seo/ai-seo-services)[Digital PR](/services/digital-pr) #### Paid Media Services [PPC](/services/ppc)[Paid Social](/services/paid-social) #### Company [All services](/services)[Who we are](/who-we-are)[Partners](/partners)[Resources](/resources) #### Web Services [Web Design](/services/web-design)[CRO](/services/cro)[Website Migration](/services/website-migration)[Website Maintenance](/services/website-maintenance) #### White Label [White Label SEO](/partners/white-label-seo)[White Label Local SEO](/partners/white-label-local-seo)[White Label Link Building](/partners/white-label-link-building)[White Label PPC](/partners/white-label-ppc)[White Label Content Creation](/partners/white-label-content)[White Label Web Design](/partners/white-label-web-design)[White Label Web Development](/partners/white-label-web-development)[White Label WordPress Maintenance](/partners/white-label-website-maintenance)[White Label Reputation Management](/partners/white-label-reputation-management)[SEO Reseller Program](/partners/seo-reseller)[Referral Program](/partners/referral) #### Talk to us [Get in touch • ](/get-a-proposal) Nashville, TN Mon–Fri, 9–6 CT [](#)[](#)[](#)[](https://www.linkedin.com/company/suff-digital) #### SEO Services [Technical SEO](/seo/technical-seo-services)[On-Page SEO](/seo/on-page-seo-services)[Link Building & Digital PR](/seo/seo-link-building-services)[SEO Content Strategy](/seo/seo-content-writing-services)[Local SEO](/seo/local-seo-services)[AI Search Optimization](/seo/ai-seo-services)[Digital PR](/services/digital-pr) #### Web Services [Web Design](/services/web-design)[CRO](/services/cro)[Website Migration](/services/website-migration)[Website Maintenance](/services/website-maintenance) #### Paid Media Services [PPC](/services/ppc)[Paid Social](/services/paid-social) #### White Label [White Label SEO](/partners/white-label-seo)[White Label Local SEO](/partners/white-label-local-seo)[White Label Link Building](/partners/white-label-link-building)[White Label PPC](/partners/white-label-ppc)[White Label Content Creation](/partners/white-label-content)[White Label Web Design](/partners/white-label-web-design)[White Label Web Development](/partners/white-label-web-development)[White Label WordPress Maintenance](/partners/white-label-website-maintenance)[White Label Reputation Management](/partners/white-label-reputation-management)[SEO Reseller Program](/partners/seo-reseller)[Referral Program](/partners/referral) #### Company [All services](/services)[Who we are](/who-we-are)[Partners](/partners)[Resources](/resources) #### Talk to us [Get in touch • ](/get-a-proposal) Nashville, TN Mon–Fri, 9–6 CT [](#)[](#)[](#)[](https://www.linkedin.com/company/suff-digital) ![Suff Digital](/assets/logo-hq-BPPWpkVl.png) © 2026 Suff Digital, LLC  •  Elevate. 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