--- title: "ChatGPT Product Cards: Amazon Is the Store on 0 of 7,048" url: https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards description: "ChatGPT product cards never list Amazon as the store: none of 7,048 did, while Walmart appeared on 15.8% and Best Buy on 11.9%. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-cards&text=None%20of%207%2C048%20ChatGPT%20Product%20Cards%20Send%20Shoppers%20to%20Amazon Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-cards Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-cards Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-cards&title=None%20of%207%2C048%20ChatGPT%20Product%20Cards%20Send%20Shoppers%20to%20Amazon Not one of the **7,048** shopping product cards ChatGPT showed lists Amazon as the store. Walmart is the store on 15.8% of them, and ChatGPT shows product cards in 45% of its answers to "best product or service" questions. Analysis of 7,048 ChatGPT product cards and 9,968 ChatGPT answers · answers from ChatGPT, September 2026 ## Key Findings 1. 1. Amazon is the store on **none** of 7,048 ChatGPT product cards, while 530 other merchants appear, led by Walmart, Best Buy and Target. Copy stat 2. 2. Walmart is the store on **15.8%** of ChatGPT product cards, followed by Best Buy at 11.9% and Target at 10.3%, so three retailers fill 38% of the cards. Copy stat 3. 3. ChatGPT shows shopping product cards in **45%** of its answers to "best product or service" questions, with 3.9 products per answer when it does. Copy stat 4. 4. **96.5%** of ChatGPT answers to "best" apparel questions include product cards, against 0% for insurance, finance, services and travel questions. Copy stat 5. 5. The median product on a ChatGPT product card costs **$249.99**, and 2.8% of ChatGPT product cards show a star rating. Copy stat ## Summary Ask ChatGPT for the best stroller, blender or pair of running shoes and the answer usually arrives with a row of product cards: a photo, a price and the name of a store, one click away from a checkout page. For physical products that row is now the norm, and it turns a chatbot answer into a shopping page. That matters to anyone who sells online, because the store named on the card is the store that gets the visit. A shopper who asks ChatGPT what to buy and clicks a card never sees a search results page or a marketplace listing. The retailers that appear on the cards are the ones collecting that demand. ChatGPT shows product cards in **45%** of its answers to "best product or service" questions, and in more than nine in ten answers about apparel, gaming, kitchen and kids' products. The stores on those cards are Walmart, Best Buy, Target and specialty retailers. Across all 7,048 cards, Amazon, the default for so much online shopping, is the merchant on none. ## What we measured On September 23, 2026 we asked ChatGPT 2,000 questions of the form "best [product or service]", such as "best air fryer" or "best travel credit card", across 20 categories from apparel and kitchen to insurance and travel. Each question was asked twice from a US location, giving 4,000 answers. We also collected 5,968 ChatGPT answers to general, everyday questions for comparison. Together those answers showed 7,048 product cards, and we recorded each card's product, store, price and rating. A product card is the shopping box ChatGPT shows inside an answer: a product name and image, a price, the store selling it (the merchant) and sometimes a star rating, with a link to buy. An answer counts as showing cards when it includes at least one. Merchant shares are shares of all 7,048 cards, so a store shown on ten cards counts ten times. ## Physical products get product cards, services do not 96.5% of ChatGPT answers to "best" apparel questions include product cards. ChatGPT's 45% average hides two different behaviors. For physical goods, cards are close to guaranteed: 96.5% of apparel answers include them, gaming 92%, and kitchen and kids' products 90.5% each. Office (85.5%) and home (85%) products follow. When an answer shows cards, it shows 3.9 products on average, a short list that reads like a shelf in a store. | Category | ChatGPT answers with product cards | | --- | --- | | Apparel | 96.5% | | Gaming | 92% | | Kitchen | 90.5% | | Kids | 90.5% | | Office | 85.5% | | Home | 85% | | Outdoor | 71.5% | | Fitness | 62.5% | | Phones | 62% | | Beauty | 55% | | Pets | 35.5% | | Electronics | 34% | | Streaming | 25.5% | | Cars | 12% | | Health | 5% | | Software | 0.5% | | Insurance | 0% | | Finance | 0% | | Services | 0% | | Travel | 0% | Services never get cards. Insurance, finance, services and travel questions showed none, and software showed cards in 0.5% of answers. Cars (12%) and health (5%) sit close to zero too. Cards also depend on the question being a buying question: on general, everyday questions, 0.4% of ChatGPT answers include product cards. ChatGPT shows cards when someone is choosing a product to buy, and almost never otherwise. ## Walmart leads ChatGPT's product cards and Amazon is missing Big-box retailers dominate the cards. Walmart is the store on 15.8% of ChatGPT product cards, about one in six, followed by Best Buy at 11.9% and Target at 10.3%. Those three fill 38% of all cards. Specialty retailers come next: Dick's Sporting Goods (6.7%), Nordstrom (5%), The Home Depot (4.8%), Chewy and Wayfair (2.5% each) and Ulta Beauty (2.4%). Share of ChatGPT product cards by merchant Walmart 15.8% Best Buy 11.9% Target 10.3% Dick's Sporting Goods 6.7% Nordstrom 5% The Home Depot 4.8% Chewy 2.5% Wayfair 2.5% Ulta Beauty 2.4% Lowe's 2.1% Micro Center 1.9% Nike 1.9% Amazon 0% Source: Suff Digital analysis of 7,048 ChatGPT product cards and 9,968 ChatGPT answers · answers from ChatGPT, September 2026 Amazon does not appear as the merchant on any of the 7,048 cards, in any form. The field behind the leaders is wide: 530 different merchants appear, including brands selling direct such as Nike at 1.9%. For shoppers who buy through ChatGPT's cards, the path to purchase runs through a different set of stores than many sellers expect. Product cards are a different surface from the retailer links AI engines cite as sources in their answer text, where Amazon does appear, so a store can be cited in an answer without showing up on its cards. ## Product cards lead with price, not reviews The median product on a ChatGPT product card costs $249.99, and the average is $684, pulled up by a smaller number of high-ticket items. These are considered purchases, the kind a shopper researches before buying. Star ratings are rare on the cards: 2.8% of ChatGPT product cards display one. The card itself shows the product, the price and the store, and the persuasion happens in ChatGPT's written answer next to it. For a brand, that puts the weight on what the answer says about the product, and on the product details the retailer publishes, rather than on a star score. ## What this means for retailers and ecommerce brands If you sell physical products, treat ChatGPT as a storefront. The retailers on its cards win the click, so make sure your products are listed at Walmart, Best Buy, Target and the specialty retailers in your category, with accurate prices, stock status and images. Brands that sell mostly through Amazon should give those other retail listings extra attention, since none of ChatGPT's cards sent shoppers to Amazon. If you sell direct from your own store, keep your product feed and product pages complete: a clear product name, price, availability, images and specifications. That is the information a card displays, and 530 merchants show it is not a closed list. Our ecommerce seo services (https://www.suffdigital.com/seo/ecommerce-seo-services) help brands tighten product feeds and product pages for AI shopping. If you sell services, software, insurance or financial products, do not expect product cards. ChatGPT answers those questions in text and sources, so the work is being named and cited in the answer itself. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: None of 7,048 ChatGPT Product Cards Send Shoppers to Amazon - Suff Digital

## Cite this study APA Suff Digital. (2026). None of 7,048 ChatGPT Product Cards Send Shoppers to Amazon. https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards Plain link None of 7,048 ChatGPT Product Cards Send Shoppers to Amazon - Suff Digital - https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards ## Frequently asked questions ### How often does ChatGPT show product cards? ### Which stores appear in ChatGPT shopping results? ### Does ChatGPT link to Amazon in its product cards? ### How many products does ChatGPT show per answer? ### What does the typical ChatGPT product card cost? ## Related studies - AI SEO AI Shopping Answers Link to Walmart More Than Amazon, 16.2% vs 11.8% of Retailer Links: https://www.suffdigital.com/resources/data-studies/ai-retailer-links-walmart-amazon-target - AI SEO ChatGPT Links to Amazon in 0.1% of Shopping Answers vs 17.4% for Perplexity: https://www.suffdigital.com/resources/data-studies/ai-shopping-answers-link-amazon - AI SEO ChatGPT Sends Shoppers to a Store in 46% of Product Questions vs 3% for Gemini: https://www.suffdigital.com/resources/data-studies/most-commercial-ai-engine - AI SEO 53.7% of AI Product Recommendations Name Brands Without Linking to Any of Them: https://www.suffdigital.com/resources/data-studies/ai-brands-named-not-linked ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards#article", "headline": "None of 7,048 ChatGPT Product Cards Send Shoppers to Amazon", "description": "Not one of the 7,048 shopping product cards ChatGPT showed lists Amazon as the store. 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Walmart is the store on 15.8% of them, and ChatGPT shows product cards in 45% of its answers to \"best product or service\" questions.", "url": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "ChatGPT answers and the shopping product cards shown with them" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards#faq", "mainEntity": [ { "@type": "Question", "name": "How often does ChatGPT show product cards?", "acceptedAnswer": { "@type": "Answer", "text": "ChatGPT shows shopping product cards in 45% of its answers to \"best product or service\" questions, and in more than 90% of answers about apparel, gaming, kitchen and kids' products (September 2026). On general questions, 0.4% of ChatGPT answers show product cards." } }, { "@type": "Question", "name": "Which stores appear in ChatGPT shopping results?", "acceptedAnswer": { "@type": "Answer", "text": "Walmart is the store on 15.8% of ChatGPT product cards, followed by Best Buy (11.9%) and Target (10.3%). Dick's Sporting Goods, Nordstrom and The Home Depot come next." } }, { "@type": "Question", "name": "Does ChatGPT link to Amazon in its product cards?", "acceptedAnswer": { "@type": "Answer", "text": "No. Amazon is the merchant on none of 7,048 ChatGPT product cards, while 530 other merchants appear." } }, { "@type": "Question", "name": "How many products does ChatGPT show per answer?", "acceptedAnswer": { "@type": "Answer", "text": "ChatGPT answers that include product cards show 3.9 products on average." } }, { "@type": "Question", "name": "What does the typical ChatGPT product card cost?", "acceptedAnswer": { "@type": "Answer", "text": "The median product on a ChatGPT product card costs $249.99 and the average is $684. 2.8% of ChatGPT product cards show a star rating." } } ] } ] } ] ```