--- title: "ChatGPT Product Ratings: Only 2.8% of Picks Show Stars" url: https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars description: "ChatGPT product ratings are rare: 2.8% of the product cards in its shopping answers show stars, and 4.6% of rated picks sit under 4 stars. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-ratings-under-four-stars&text=Only%202.8%25%20of%20ChatGPT%27s%20Product%20Recommendations%20Show%20Shoppers%20a%20Star%20Rating Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-ratings-under-four-stars Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-ratings-under-four-stars Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fchatgpt-product-ratings-under-four-stars&title=Only%202.8%25%20of%20ChatGPT%27s%20Product%20Recommendations%20Show%20Shoppers%20a%20Star%20Rating ChatGPT shows a star rating on **2.8%** of the product cards it puts in shopping answers, so almost every product it recommends reaches shoppers with no score attached. When a rating does appear, it is usually a strong one: 4.6% of rated recommendations sit under 4 stars. Analysis of 7,048 ChatGPT product cards from 2,000 shopping questions, 195 of them rated · ChatGPT answers, September 2026 ## Key Findings 1. 1. **2.8%** of the product cards ChatGPT shows in shopping answers carry a star rating, so nearly every product it recommends appears without one. Copy stat 2. 2. **4.6%** of the rated products ChatGPT recommends have a rating under 4 stars, fewer than one in twenty. Copy stat 3. 3. The typical rated product ChatGPT recommends has **4.6** stars from 1,300 reviews. Copy stat 4. 4. The lowest-rated product ChatGPT recommends is a gel moisturizer with **3.2** stars from 8,100 reviews. Copy stat 5. 5. For local businesses, the typical ChatGPT recommendation shows **4.8** stars on its card, higher than the 4.6 of rated products. Copy stat ## Summary A shopper asks ChatGPT for the best robot vacuum and gets a row of product cards, each with a photo, a price and a store. On most of those cards there is no star rating, so the shopper has to take ChatGPT's word that the product is worth buying, or click through to find out. Star ratings are one of the first things shoppers check, and on a retailer's own page they sit right next to the price. On ChatGPT they are rare, which makes the handful that do appear more visible, and shifts the weight of the decision onto ChatGPT's own choice of product. ChatGPT shows a star rating on **2.8%** of its product cards. When it does, the product is almost always well rated: the typical rated recommendation has 4.6 stars from 1,300 reviews, and 4.6% of rated recommendations fall below 4 stars. ## What we measured On September 23, 2026 we asked ChatGPT 2,000 "best product or service" questions, such as "best coffee maker" and "best automatic cat litter box", twice each, and collected the 7,048 product cards in its answers. A product card is the shopping tile ChatGPT shows with a product's name, photo, price and store, and sometimes a star rating and review count. 195 cards, spread across 55 questions, showed a star rating. For each we recorded the rating and the number of reviews behind it, and counted how many fell under 4 stars. The median is the middle value when every rated product is lined up from lowest to highest. ## Most ChatGPT product cards show no rating at all 2.8% of ChatGPT's product cards show a star rating. 195 of 7,048 cards carry a rating, about one card in 36. For every other product, the shopper sees a name, a price and a store, with nothing on the card to say how other buyers rated it. ChatGPT's answer text may describe a product as highly rated, but the card itself rarely backs that with a score. Local business recommendations work differently. When ChatGPT recommends local businesses, the typical business card shows 4.8 stars, higher than the 4.6 median of rated products. Local shoppers see a score next to the name; product shoppers mostly do not. ## Fewer than one rated pick in 20 is under 4 stars Of the 195 rated products, 9 have a rating under 4 stars, 4.6%. Most sit well above that line: 56 are rated between 4.5 and 4.69 stars, 48 between 4.7 and 4.89, and 15 at 4.9 or 5.0. In all, 119 of the 195, more than half, have 4.5 stars or better. Rated product cards by star rating Under 4.0 9 4.0 to 4.29 18 4.3 to 4.49 49 4.5 to 4.69 56 4.7 to 4.89 48 4.9 to 5.0 15 Source: Suff Digital analysis of 7,048 ChatGPT product cards from 2,000 shopping questions, 195 of them rated · ChatGPT answers, September 2026 The typical rated product has 4.6 stars and 1,300 reviews. ChatGPT's picks lean on products with a long track record, where a high average rests on many buyers rather than a handful. ## Some picks under 4 stars carry thousands of reviews The nine products under 4 stars come from everyday categories: skincare, robot vacuums, cat litter boxes, coffee makers, running shoes, strollers and grills. The lowest is a gel moisturizer rated 3.2 stars from 8,100 reviews. A robot vacuum rated 3.6 stars has 13 reviews, so a few ratings can move its score a long way. Rating by product type Gel moisturizer 3.2 Robot vacuum 3.6 Automatic cat litter box 3.7 Single-cup coffee maker 3.8 Running shoe 3.8 Moisturizer for aging skin 3.8 Car seat and stroller system 3.9 Propane grill 3.9 Odor-control cat litter 3.9 | Product type | Rating | Reviews | | --- | --- | --- | | Gel moisturizer | 3.2 | 8,100 | | Robot vacuum | 3.6 | 13 | | Automatic cat litter box | 3.7 | 2,000 | | Single-cup coffee maker | 3.8 | 4,482 | | Running shoe | 3.8 | 102 | | Moisturizer for aging skin | 3.8 | 2,000 | | Car seat and stroller system | 3.9 | 130 | | Propane grill | 3.9 | 34 | | Odor-control cat litter | 3.9 | 1,693 | Some of the low-rated picks carry thousands of reviews, 8,100 for the moisturizer and 4,482 for the coffee maker. A below-4 score on a popular product did not keep it out of ChatGPT's answers, which shows that ChatGPT picks products on reputation and coverage as much as on the star average. ## What this means for brands and retailers Because most product cards show no rating, ChatGPT's choice rests on other signals: the expert reviews, comparison articles and retailer listings that name your product. Get your product into the roundups and review sites that cover your category, and make sure its retailer listings have complete names, descriptions and prices that ChatGPT can match to a card. When a rating does appear, it sits right next to your product and price, so keep your ratings strong on the retailers ChatGPT links to, such as Walmart, Best Buy and Target, the most common stores on its product cards. Reply to critical reviews and fix the issues they raise, since a sub-4 score is visible to every shopper who sees the card. Our ecommerce seo services (https://www.suffdigital.com/seo/ecommerce-seo-services) track how your products appear in AI shopping answers. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Only 2.8% of ChatGPT's Product Recommendations Show Shoppers a Star Rating - Suff Digital

## Cite this study APA Suff Digital. (2026). Only 2.8% of ChatGPT's Product Recommendations Show Shoppers a Star Rating. https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars Plain link Only 2.8% of ChatGPT's Product Recommendations Show Shoppers a Star Rating - Suff Digital - https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars ## Frequently asked questions ### Does ChatGPT show product ratings? ### Does ChatGPT recommend low-rated products? ### What rating do ChatGPT's product recommendations usually have? ### What is the lowest-rated product ChatGPT recommends? ## Related studies - AI SEO ChatGPT's Product Picks Cost 133% More Than Google Shopping's Top Results: https://www.suffdigital.com/resources/data-studies/ai-product-picks-cost-more - AI SEO AI Shopping Answers Link to Walmart More Than Amazon, 16.2% vs 11.8% of Retailer Links: https://www.suffdigital.com/resources/data-studies/ai-retailer-links-walmart-amazon-target - AI SEO ChatGPT Links to Amazon in 0.1% of Shopping Answers vs 17.4% for Perplexity: https://www.suffdigital.com/resources/data-studies/ai-shopping-answers-link-amazon - AI SEO None of 7,048 ChatGPT Product Cards Send Shoppers to Amazon: https://www.suffdigital.com/resources/data-studies/chatgpt-product-cards ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars#article", "headline": "Only 2.8% of ChatGPT's Product Recommendations Show Shoppers a Star Rating", "description": "ChatGPT shows a star rating on 2.8% of the product cards it puts in shopping answers, so almost every product it recommends reaches shoppers with no score attached. 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When a rating does appear, it is usually a strong one: 4.6% of rated recommendations sit under 4 stars.", "url": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "ChatGPT product cards with star ratings" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/chatgpt-product-ratings-under-four-stars#faq", "mainEntity": [ { "@type": "Question", "name": "Does ChatGPT show product ratings?", "acceptedAnswer": { "@type": "Answer", "text": "Rarely. 2.8% of the product cards ChatGPT shows in shopping answers carry a star rating (September 2026)." } }, { "@type": "Question", "name": "Does ChatGPT recommend low-rated products?", "acceptedAnswer": { "@type": "Answer", "text": "Rarely. 4.6% of the rated products ChatGPT recommends have a rating under 4 stars." } }, { "@type": "Question", "name": "What rating do ChatGPT's product recommendations usually have?", "acceptedAnswer": { "@type": "Answer", "text": "The typical rated product ChatGPT recommends has 4.6 stars from 1,300 reviews, and more than half are rated 4.5 stars or better." } }, { "@type": "Question", "name": "What is the lowest-rated product ChatGPT recommends?", "acceptedAnswer": { "@type": "Answer", "text": "A gel moisturizer rated 3.2 stars from 8,100 reviews, the lowest of 195 rated products on ChatGPT's product cards." } } ] } ] } ] ```