---
title: "Chiropractor Google Listings: 46.7% Unclaimed vs 29.2%"
url: https://www.suffdigital.com/resources/data-studies/chiropractors-google-reviews-study
description: "Chiropractor Google listings are often ownerless: 46.7% of profiles are unclaimed, against a 29.2% average across 18 local categories. See the data."
lang: en
---
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**46.7%** of chiropractor Google Business Profiles are unclaimed, against a 29.2% average across 18 local business categories, and claimed chiropractors have a median of 22 Google reviews against 1 for unclaimed ones.
Analysis of 493 chiropractor Google Business Profiles and 6,706 Google reviews · Google Business Profiles and Google reviews, September 2026
## Key Findings
1. 1. **46.7%** of chiropractor Google Business Profiles are unclaimed, meaning no owner has taken control of the listing, against a 29.2% average across 18 local business categories. Copy stat
2. 2. **61.7%** of chiropractor Google Business Profiles have no description, against a 43.9% average, and the median chiropractor profile has 1 photo against 18 across 18 local business categories. Copy stat
3. 3. The average chiropractor Google Business Profile is rated **4.76 stars**, against 4.52 across 18 local business categories, and 59% of rated chiropractors have a perfect 5.0. Copy stat
4. 4. **70.4%** of chiropractor Google Business Profiles have fewer than 20 reviews, against a 58.2% average across 18 local business categories, and the median chiropractor has 5 reviews. Copy stat
5. 5. **63.1%** of chiropractors never replied to any of their 20 newest Google reviews, the 4th-highest share of 18 local business categories, against a 52.8% average. Copy stat
## Summary
A patient with back pain searches for a chiropractor near home. Google's map shows three practices. One has a photo of the clinic, a description of its treatments, opening hours and dozens of reviews; the next has a name, an address and a single review. The patient calls the first. That comparison happens on the Google Business Profile, the free listing that shows a practice's reviews, rating, hours, phone number and website in Google Search and Maps.
Chiropractic care is a repeat relationship, and new patients want to know the practice is established, what it treats and whether other patients felt better. A claimed, complete listing answers those questions before the first call. An unclaimed one cannot, because until a practice claims its listing it cannot edit it, add photos or reply to reviews.
**46.7%** of chiropractor profiles are unclaimed, against a 29.2% average across 18 local business categories. The listings that are claimed have a median of 22 reviews, against 1 for unclaimed ones. Chiropractors are rated highly, at 4.76 stars on average, but 70.4% of chiropractors have fewer than 20 reviews and 63.1% never replied to any recent review.
## What we measured
We used two samples of US chiropractors, collected on September 23, 2026. The first is 493 chiropractor Google Business Profiles, where we recorded the number of reviews, star rating, website, opening hours, description, claim status, business categories and photos. The second is 555 chiropractors with at least one review, for which we analysed up to 20 of their newest Google reviews, 6,706 in all, with each review's star rating, text and any owner reply. We compare every chiropractor figure with the average of the 18 local business categories in the same study.
A profile is unclaimed when no owner has verified it with Google, so the business cannot edit the listing. A chiropractor "never replied" when none of its 20 newest reviews has a reply from the owner. Negative reviews are one- and two-star reviews. The median is the middle business: half have more, half have fewer. The 18-category average is the simple average of the 18 category figures.
## Nearly half of chiropractor listings are unclaimed
46.7%
of chiropractor Google Business Profiles are unclaimed.
The 46.7% is 17.5 points above the 29.2% average, and it shapes the rest of the profile. Claimed chiropractor profiles have a median of 22 reviews, against 1 for unclaimed ones, because owners who control their listing are the ones who ask patients to review it. The other basic fields follow the same pattern: 61.7% of chiropractor profiles have no description, against 43.9% on average, the widest gap of any basic field, and 45.6% list no opening hours, against 28.6%.
Chiropractors by profile field
No website
41%
No opening hours
45.6%
No description
61.7%
Unclaimed
46.7%
Only one business category
68.4%
Lists wheelchair access
93.1%
Source: Suff Digital analysis of 493 chiropractor Google Business Profiles and 6,706 Google reviews · Google Business Profiles and Google reviews, September 2026
| Profile field | Chiropractors | Average of 18 categories |
| --- | --- | --- |
| No website | 41% | 35.1% |
| No opening hours | 45.6% | 28.6% |
| No description | 61.7% | 43.9% |
| Unclaimed | 46.7% | 29.2% |
| Only one business category | 68.4% | 55.2% |
| Median photos | 1 | 18 |
| Lists wheelchair access | 93.1% | 62% |
41% have no website linked (35.1% on average), 68.4% list only one business category (55.2%), and the median profile has 1 photo against 18. The exception is accessibility: 93.1% list wheelchair access, against 62%. Each of these gaps is fixable in an afternoon once the listing is claimed.
## Chiropractors have happy reviewers but few reviews
Patients who review chiropractors are generous. The average rating is 4.76 stars, against 4.52 across categories, 59% of rated chiropractors have a perfect 5.0, against 35.7%, and 5.5% sit below 4 stars, against 13.8%. Of five-star reviews, 34.9% use the word "recommend", 13.1% say "professional" and 11.1% say "friendly".
Chiropractors by review measure
Fewer than 20 reviews
70.4%
Zero reviews
26.4%
100 or more reviews
11%
Rated below 4 stars
5.5%
Perfect 5.0 rating
59%
| Review measure | Chiropractors | Average of 18 categories |
| --- | --- | --- |
| Fewer than 20 reviews | 70.4% | 58.2% |
| Zero reviews | 26.4% | 18.3% |
| Median reviews | 5 | 27 |
| 100 or more reviews | 11% | 20% |
| Average rating | 4.76 | 4.52 |
| Rated below 4 stars | 5.5% | 13.8% |
| Perfect 5.0 rating | 59% | 35.7% |
Satisfied patients rarely turn into many reviews, though. 70.4% of chiropractors have fewer than 20 Google reviews, against a 58.2% average, the median practice has 5, and 26.4% have none. Among chiropractors with 20 or fewer lifetime reviews, review volume was flat over the last 12 months compared with the year before, and 18.4% received at least a third of their reviews in a single month. The patients are happy; most practices are not asking them.
Complaints are rare, and when they come they are about money more than manner: of English-language one-star chiropractor reviews, 32.1% mention price or cost and 20.1% mention rude or unprofessional staff. Chiropractor reviews from the last 12 months average 41.1 words.
## Most chiropractors never reply to reviews
63.1% of chiropractors never replied to any of their 20 newest reviews, the 4th-highest share of 18 categories, against a 52.8% average. 34.6% of recent chiropractor reviews carry a reply, 13th of 18. Those who reply treat praise and complaints alike: 33.8% of one- and two-star reviews get a reply, 7th of 18 and above the 30.8% average, and 34.7% of five-star reviews.
Chiropractors by reply measure
Never replied to recent reviews
63.1%
Reviews with an owner reply
34.6%
Negative reviews with a reply
33.8%
Five-star reviews with a reply
34.7%
Reviews from the last 30 days with a reply
48.2%
| Reply measure | Chiropractors | Average of 18 categories |
| --- | --- | --- |
| Never replied to recent reviews | 63.1% | 52.8% |
| Reviews with an owner reply | 34.6% | 40.5% |
| Negative reviews with a reply | 33.8% | 30.8% |
| Five-star reviews with a reply | 34.7% | 42% |
| Reviews from the last 30 days with a reply | 48.2% | 55.3% |
| Average days to reply | 4.5 | 4 |
Replies take 4.5 days on average and a median of 4 days. Busier businesses reply more across every category: 20.5% of businesses with 200 or more reviews never reply, against 81.7% of businesses with fewer than 10.
The map rewards the practices that do the work. In a separate Suff Digital study of 3,160 Google Maps searches across 79 US cities, the top three results for "chiropractor" had a median of 92 reviews, twice the 46 of listings ranked 4 to 20, and 95.6% linked a website, against 86.5%. Chains held 8.4% of top-three spots.
## What this means for chiropractors
Claim your Google Business Profile today if you have not. It is free, it unlocks every other fix, and claimed chiropractor profiles carry a median of 22 reviews against 1 for unclaimed ones. Then write a description of the conditions you treat, add hours and secondary categories, link your website and upload photos of the clinic and team.
Your patients already rate you highly, so ask them. Send a review link after the second or third visit, when a patient has felt the difference, and keep asking every week rather than in bursts. Reply to every review, including a short thank-you to the five-star ones.
A complete listing and a strong website work together in local search. Suff Digital's healthcare seo (https://www.suffdigital.com/seo/healthcare-seo-agency) programs claim and complete Google Business Profiles and build review volume for chiropractic practices.
## Embed this research
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Source: 46.7% of Chiropractors Haven't Claimed Their Google Listing vs 29.2% of Local Businesses - Suff Digital
## Cite this study
APA
Suff Digital. (2026). 46.7% of Chiropractors Haven't Claimed Their Google Listing vs 29.2% of Local Businesses. https://www.suffdigital.com/resources/data-studies/chiropractors-google-reviews-study
Plain link
46.7% of Chiropractors Haven't Claimed Their Google Listing vs 29.2% of Local Businesses - Suff Digital - https://www.suffdigital.com/resources/data-studies/chiropractors-google-reviews-study
## Frequently asked questions
### How many chiropractors have claimed their Google Business Profile?
### How many Google reviews does a typical chiropractor have?
### What is the average Google rating for chiropractors?
### Do chiropractors reply to Google reviews?
### How many reviews do the top chiropractors on Google Maps have?
## Related studies
- Local SEO 55.2% of Dentist Google Business Profiles Are Unclaimed vs a 29.2% Average: https://www.suffdigital.com/resources/data-studies/dentists-google-reviews-study
- Local SEO 76.2% of Law Firms Never Reply to Their Google Reviews vs a 52.8% Average: https://www.suffdigital.com/resources/data-studies/lawyers-google-reviews-study
- Local SEO 81.7% of Local Businesses With Under 10 Google Reviews Never Reply vs 20.5% With 200+: https://www.suffdigital.com/resources/data-studies/google-review-reply-rates
- Local SEO 47.1% of Local Businesses Have Fewer Than 10 Google Reviews: https://www.suffdigital.com/resources/data-studies/google-reviews-per-local-business
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