--- title: "CRO Data Studies, Page 2 | Suff Digital" url: https://www.suffdigital.com/resources/data-studies/cro?page=2 description: "Page 2 of Suff Digital's 36 original CRO studies, each with its data source, method and sample size." lang: en --- Resources: https://www.suffdigital.com/resources Guides: https://www.suffdigital.com/resources/guides News: https://www.suffdigital.com/resources/news Data Studies: https://www.suffdigital.com/resources/data-studies Data Studies # CRO Data Studies, Page 2 Conversion studies on what websites give visitors to act on: booking tools, contact forms, calls to action, tap-to-call links, reviews, checkout options, pricing pages, and testing and analytics tools. Many go industry by industry through US small business websites found through Google Business Profiles, from dentists and plumbers to law firms and restaurants. Others use the public HTTP Archive crawl of 15.5 million websites, with popularity ranks from Google's Chrome UX Report, or the pricing pages of SaaS companies that rank in Google. Compare your own site against what we found. 36 studies · page 2 of 2 · Need help acting on them? See our CRO services (https://www.suffdigital.com/services/cro). 53.5% CRO ### 53.5% of Chiropractor Websites Don't Let Patients Book an Appointment Online: https://www.suffdigital.com/resources/data-studies/chiropractor-online-booking-rate 53.5% of US chiropractor websites offer no way to book an appointment online, and 17.2% offer no direct way to reach the practice at all: no booking, no tap-to-call link, no contact form and no chat. Sep 24, 2026 53.5% CRO ### 53.5% of Veterinarian Websites Don't Let Pet Owners Book an Appointment Online: https://www.suffdigital.com/resources/data-studies/veterinarian-online-booking-rate 53.5% of US veterinarian websites offer no way to book an appointment online, even for a routine vaccination. Vets that show client reviews on their website are the exception: 65.5% of them take bookings online, against 22.5% of vets that show no reviews. Sep 24, 2026 82.6% CRO ### 82.6% of Gym Websites Don't Let Visitors Book a Class or Session Online: https://www.suffdigital.com/resources/data-studies/gym-online-booking-rate 82.6% of US gym websites offer no way to book a class, a trial or a session online. And 28.6% of gym websites offer no direct way in at all: no booking, no tap-to-call link, no contact form and no chat. Sep 24, 2026 86% CRO ### 86% of Restaurant Websites Give Diners No Way to Book Online: https://www.suffdigital.com/resources/data-studies/restaurant-online-booking-rate 86% of restaurant websites offer no way to book online, and 58.7% have no tap-to-call link, so a diner who is ready to reserve usually has to find the phone number and dial it by hand. Sep 24, 2026 80% CRO ### 80% of Auto Repair Shop Websites Offer No Way to Book a Service Online: https://www.suffdigital.com/resources/data-studies/auto-repair-online-booking-rate 80% of auto repair shop websites offer no way to book online, even for routine jobs like oil changes and inspections. The phone is the default instead: 71% of shop websites have a tap-to-call link. Sep 24, 2026 96% CRO ### 96% of Law Firm Websites Offer No Way to Book a Consultation Online: https://www.suffdigital.com/resources/data-studies/law-firm-online-booking-rate 96% of law firm websites offer no way to book a consultation online, so a potential client who finds a firm at night or on a weekend can only call, fill in a form and wait, or move on to the next firm. Sep 24, 2026 72.1% CRO ### 72% of Spa Websites Take Bookings Online vs 41% With a Tap-to-Call Link: https://www.suffdigital.com/resources/data-studies/spa-online-booking-rate 72.1% of spa websites let clients book online, but only 40.8% have a tap-to-call link, so 59% of spas give the client who wants to ask a question first no quick way to call. Sep 24, 2026 46.9% CRO ### 47% of Law Firm Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/law-firm-contact-form-fields 46.9% of law firm websites offer no contact form, no online booking and no live chat on their main pages, leaving a phone number or an email address as the only way in. The firms that do have a form keep it fairly short: the typical law firm contact form asks for 6 fields. Sep 24, 2026 60.2% CRO ### 60% of Insurance Agency Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/insurance-contact-form-fields 60.2% of insurance agency websites offer no contact form, no online booking and no live chat on their main pages, so a visitor who wants a quote has to call. The agencies that do have a form often ask a lot: one in eight insurance contact forms has 15 or more fields. Sep 24, 2026 7 CRO ### The Typical Real Estate Contact Form Asks for 7 Fields, the Most of 6 Industries: https://www.suffdigital.com/resources/data-studies/real-estate-contact-form-fields The median real estate contact form asks for 7 fields, more than in any of the 6 industries compared, and 55.3% of real estate forms ask for 7 or more. Buyers and sellers who want to talk to an agent are asked more questions up front than a visitor to a law firm, an insurance agency or a SaaS company. Sep 24, 2026 47.2% CRO ### 47% of Home Services Contact Forms Ask for 7 or More Fields, and Movers Ask the Most: https://www.suffdigital.com/resources/data-studies/home-services-contact-form-fields 47.2% of home services contact and quote forms ask for 7 or more fields, and moving companies ask the most, with a median of 8 fields. At the same time, 55% of home services websites have no contact form on their main pages at all. Sep 24, 2026 43.3% CRO ### 43% of Financial Advisor Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/financial-advisor-contact-form-fields 43.3% of financial advisor websites offer no contact form, no online booking and no live chat on their main pages, so a prospective client can only call or email. The advisors who do have a form keep it the shortest of 6 industries, with a median of 5 fields. Sep 24, 2026 Make Search Your Best Channel ## Stop guessing. Start growing. Get a tailored growth plan for your site, backed by a senior team with 20+ years shipping results. 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