--- title: "Ecommerce Platform Market Share on Google: Shopify 44.8%" url: https://www.suffdigital.com/resources/data-studies/ecommerce-platform-share-page-one description: "Ecommerce platform market share on Google's first page: Shopify runs 44.8% of ranking online stores, WordPress 10%. Based on 2,427 stores. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fecommerce-platform-share-page-one&text=Shopify%20Powers%2044.8%25%20of%20Online%20Stores%20on%20Google%27s%20Page%20One%20vs%2010%25%20for%20WordPress Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fecommerce-platform-share-page-one Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fecommerce-platform-share-page-one Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fecommerce-platform-share-page-one&title=Shopify%20Powers%2044.8%25%20of%20Online%20Stores%20on%20Google%27s%20Page%20One%20vs%2010%25%20for%20WordPress **44.8%** of the online stores that rank on Google's first page for US product searches run on Shopify, more than four times the 10% that run on WordPress, including WooCommerce. Half of Shopify stores' page-one listings sit in the top three results. Analysis of 2,427 online stores ranking on Google's first page · Google search results (US, desktop), September 2026 ## Key Findings 1. 1. **44.8%** of online stores ranking on Google's first page for product searches run on Shopify. Copy stat 2. 2. WordPress, including WooCommerce stores, runs **10%** of online stores ranking on Google's first page for product searches. Copy stat 3. 3. **37.1%** of online stores ranking on Google's first page run on custom or other platforms, mostly large custom-built sites. Copy stat 4. 4. Salesforce Commerce Cloud runs **4.2%** of online stores on Google's first page and BigCommerce 2.1%, while Wix, Squarespace and Magento together run 1.7%. Copy stat 5. 5. **50%** of page-one Google listings from Shopify stores sit in the top three results, against 32% for WordPress sites and 19% for Wix sites. Copy stat ## Summary A founder choosing an ecommerce platform hears two claims: that one platform is "better for SEO" and that hosted stores cannot compete with custom builds in Google. The quickest test is to look at the stores that already rank. Search for thousands of products, collect the stores on page one, and check what they run on. The answer matters for any store that depends on search traffic. Moving platforms is expensive, and choosing one that rarely appears on page one would mean fighting the software as well as the competition. Seeing which platforms actually hold page-one spots, and how high they rank, separates the platform question from the work that really moves rankings. Shopify leads by a wide margin. **44.8%** of the online stores on Google's first page for product searches run on Shopify, against 10% on WordPress, including WooCommerce, and 4.2% on Salesforce Commerce Cloud. A further 37.1% run on custom or other platforms. Shopify stores also rank high when they rank: half of their page-one listings are in the top three. ## What we measured In September 2026 we analyzed Google's US desktop results for 3,995 product searches on which Google showed a Popular Products block. From the top 10 organic results we kept the websites of online stores, leaving out publishers, social and reference sites and the largest marketplaces and retailers, such as Amazon and Walmart. That left 2,427 stores. We then identified the ecommerce platform behind each one. A platform is the software a store runs on: hosted services such as Shopify, BigCommerce, Wix and Squarespace; Salesforce Commerce Cloud, used by large brands; and self-hosted software such as WordPress with WooCommerce and Magento. "Custom or other" covers stores that do not run on a standard platform, mostly large custom-built sites. For the position analysis we used all 3,506 ranking websites, including some that are not stores, and counted how often each platform's page-one listings sat in the top three. ## Shopify runs almost half of the stores on page one 44.8% of online stores on Google's first page for product searches run on Shopify. No other standard platform comes close: WordPress, including WooCommerce, runs 10%, Salesforce Commerce Cloud 4.2% and BigCommerce 2.1%. Squarespace, Wix, Magento and PrestaShop each run under 1% of the stores that rank. Share of online stores on Google's page one by platform Shopify 44.8% Custom or other platforms 37.1% WordPress, including WooCommerce 10% Salesforce Commerce Cloud 4.2% BigCommerce 2.1% Squarespace 0.9% Wix 0.5% Magento 0.2% PrestaShop 0.04% Source: Suff Digital analysis of 2,427 online stores ranking on Google's first page · Google search results (US, desktop), September 2026 For a store owner, the practical point is that Shopify clearly does not hold a store back in Google: nearly half of the stores that win page-one spots for product searches use it. ## WordPress runs one ranking store in ten WordPress sites, including stores running WooCommerce, make up 10% of the online stores on page one, the second-largest share of any standard platform. WordPress stores rank a little lower than Shopify stores once they reach page one. 32% of WordPress sites' page-one listings sit in the top three, against 50% for Shopify, and their average position is 4.9 against 4.0. WordPress stores clearly can rank; they just reach the very top less often. ## Enterprise platforms and custom builds make up most of the rest 37.1% of the online stores on page one run on custom or other platforms, mostly large custom-built sites owned by major brands and retailers. Salesforce Commerce Cloud, the platform many large brands use, runs 4.2% of them, and BigCommerce 2.1%. Hosted site builders are rare among the stores that rank for product searches: Squarespace runs 0.9% of them and Wix 0.5%. Together with Magento they account for 1.7% of the stores on page one, so nearly every ranking store runs on Shopify, WordPress, an enterprise platform or a custom build. ## Shopify and enterprise stores rank near the top Across all 3,506 ranking websites, half of Shopify's page-one listings (50%) sit in the top three, with an average position of 4.0. Salesforce Commerce Cloud (51%) and BigCommerce (57%) are similar. WordPress and WooCommerce sites place 32% of their page-one listings in the top three, and Wix sites 19%. Page-one listings in the top three by platform BigCommerce 57% Salesforce Commerce Cloud 51% Shopify 50% Custom or other platforms 35% WordPress (no WooCommerce) 32% WooCommerce 32% Wix 19% | Platform | Page-one listings in the top three | Average position | | --- | --- | --- | | BigCommerce | 57% | 3.9 | | Salesforce Commerce Cloud | 51% | 3.9 | | Shopify | 50% | 4.0 | | Custom or other platforms | 35% | 4.7 | | WordPress (no WooCommerce) | 32% | 4.9 | | WooCommerce | 32% | 5.0 | | Wix | 19% | 5.7 | Platform is not the only difference between these groups: enterprise platforms carry large, long-established brands. What the table does show is that the leading hosted commerce platforms keep up with enterprise software at the top of the page. ## What this means for store owners choosing a platform If you are on Shopify, the platform is not your ranking problem. Nearly half of the stores on page one run on it and half of their listings reach the top three, so your results depend on your category pages, product content and links, not the software. If you run WordPress with WooCommerce, you can rank, but close the gaps a hosted platform handles for you: page speed, clean category structure and product schema. If you run a store on a hosted site builder, invest in links and content, and consider whether the platform can grow with a larger catalog before you add hundreds of products. Before any migration, measure what you would gain. Our shopify seo services (https://www.suffdigital.com/seo/shopify-seo-services) cover both Shopify stores competing for page one and stores planning a move to Shopify without losing the rankings they already have. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress - Suff Digital

## Cite this study APA Suff Digital. (2026). Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress. https://www.suffdigital.com/resources/data-studies/ecommerce-platform-share-page-one Plain link Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress - Suff Digital - https://www.suffdigital.com/resources/data-studies/ecommerce-platform-share-page-one ## Frequently asked questions ### What ecommerce platform do most stores ranking on Google use? ### How common is WordPress among stores that rank on Google? ### Do Shopify stores rank well on Google? ### How many ranking stores use custom platforms? ## Related studies - Ecommerce SEO Shopify Stores Reach Google Page One for 79% of Pet Product Searches vs 13% for Gaming: https://www.suffdigital.com/resources/data-studies/shopify-stores-google-page-one - Ecommerce SEO Only 0.7% of Online Stores on Google Page One Have a Domain Under 2 Years Old: https://www.suffdigital.com/resources/data-studies/ranking-store-domain-age - Ecommerce SEO Amazon Ranks on Google Page One for 66% of Product Searches vs 16% for Walmart: https://www.suffdigital.com/resources/data-studies/retailer-index-google-product-search - Ecommerce SEO 73% of Small-Business Product Pages Have No Product Schema: https://www.suffdigital.com/resources/data-studies/product-schema-small-business-pages ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/ecommerce-platform-share-page-one#article", "headline": "Shopify Powers 44.8% of Online Stores on Google's Page One vs 10% for WordPress", "description": "44.8% of the online stores that rank on Google's first page for US product searches run on Shopify, more than four times the 10% that run on WordPress, including WooCommerce. 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