--- title: "Mobile Search Results: 40.2% Show No Website on First Screen" url: https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile description: "Mobile search results on Google push every website listing below the first screen on 40.2% of phone searches, mostly because of map listings. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ffirst-organic-result-below-fold-mobile&text=Google%20Pushes%20Every%20Website%20Listing%20Off%20the%20First%20Screen%20on%2040.2%25%20of%20Phone%20Searches Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ffirst-organic-result-below-fold-mobile Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ffirst-organic-result-below-fold-mobile Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Ffirst-organic-result-below-fold-mobile&title=Google%20Pushes%20Every%20Website%20Listing%20Off%20the%20First%20Screen%20on%2040.2%25%20of%20Phone%20Searches On **40.2%** of Google searches made on a phone, the first regular website listing starts below the bottom of the screen, so the searcher has to scroll before seeing a single website. Map listings, not AI Overviews, do most of the pushing. Analysis of 9,990 mobile Google results pages · Google search results on an Android phone, September 2026 ## Key Findings 1. 1. On **40.2%** of Google searches on a phone, the first regular website listing starts below the first screen, so the searcher must scroll to see it. Copy stat 2. 2. On one in four Google phone searches, the first website listing starts more than **1,128** pixels down the page, almost two screens below the top. Copy stat 3. 3. When Google's map of local businesses opens a phone results page, the first website listing is off-screen **99.8%** of the time. Copy stat 4. 4. On Google phone searches with an AI Overview, the first website listing is off-screen **31.2%** of the time, against 53.9% on searches without one. Copy stat 5. 5. When a product carousel opens a Google phone results page, the first website listing is off-screen **100%** of the time, and after a knowledge panel 96.2%. Copy stat ## Summary A homeowner searches "water heater repair" on a phone. The screen fills with a map and three local businesses. To reach the first regular website listing, the one an SEO campaign works to put at #1, the homeowner has to scroll past the map, the business cards and the "more places" button. That matters because what a searcher sees without scrolling gets most of the attention. If the first website listing is off-screen, ranking #1 in the regular results no longer means being the first thing people see. Something else, placed by Google, takes that spot. On **40.2%** of phone searches, the first website listing starts below the first screen. The biggest cause is not AI. When Google's map of local businesses opens the page, the first website listing is off-screen 99.8% of the time, while pages with an AI Overview push it off-screen less often than pages without one. ## What we measured On September 23, 2026 we searched 9,990 keywords on Google as an Android phone in the US and recorded the exact position of every element on each results page. For each page we found the first organic result, the first regular website listing that is not an ad, a map entry or a Google feature, and measured how many pixels from the top of the page it starts. The fold is the bottom edge of the first screen. We set it at 640 pixels, a common phone screen height: if the first website listing starts below 640 pixels, the searcher cannot see it without scrolling. We also recorded which element comes first on each page. The local pack is Google's map with a short list of nearby businesses. A knowledge panel is a box of facts about a brand, place or topic. A product carousel is a scrolling row of products with prices. An answer box is a quoted excerpt that answers the question directly. ## Two in five phone searches hide the first website listing 40.2% of Google phone searches start the first website listing below the first screen. The median first website listing starts 514 pixels down, just inside the fold, so on a typical search it is visible, but only barely. The spread has a long tail. On a quarter of searches the first website listing starts below 1,128 pixels, almost two screens down, and on 3.2% it starts below 1,920 pixels, three full screens down. Share of phone searches by where the first website listing starts 0 to 320 px 35.4% 321 to 640 px 24.5% 641 to 960 px 10.8% 961 to 1,280 px 13.4% 1,281 to 1,920 px 12.8% Below 1,920 px 3.2% Source: Suff Digital analysis of 9,990 mobile Google results pages · Google search results on an Android phone, September 2026 For a searcher, a listing two screens down is a listing competing with everything above it for a thumb that may never scroll that far. For a business, it means the position in the regular results says less about visibility on a phone than it does on a computer. ## Map listings push hardest What comes first on the page decides where the first website listing lands. When the local pack opens the page, as it did on 1,901 searches, the first website listing is off-screen 99.8% of the time, with a median start of 1,128 pixels. A knowledge panel pushes it off-screen 96.2% of the time and a product carousel every time. First website listing off-screen by first element on the page AI Overview 36.2% Organic result 0.3% Local pack 99.8% Knowledge panel 96.2% Product carousel 100% Images 97.5% Answer box 30.7% | First element on the page | Pages | First website listing off-screen | Median start | | --- | --- | --- | --- | | AI Overview | 3,705 | 36.2% | 514 px | | Organic result | 3,543 | 0.3% | 156 px | | Local pack | 1,901 | 99.8% | 1,128 px | | Knowledge panel | 346 | 96.2% | 1,145 px | | Product carousel | 258 | 100% | 1,334 px | | Images | 80 | 97.5% | 1,440 px | | Answer box | 75 | 30.7% | 380 px | When an AI Overview opens the page, the first website listing is off-screen 36.2% of the time, with a median start of 514 pixels: it pushes results down, but often not past the fold. When a website listing comes first, it is almost always on-screen, at a median of 156 pixels. On local searches, the map is the page, and the regular results start where most searchers have already made their choice. ## Pages with AI Overviews fared better, not worse 60.4% of the phone results pages include an AI Overview somewhere on the page. On those pages, the first website listing is off-screen 31.2% of the time. On pages without an AI Overview, it is off-screen 53.9% of the time, a far higher rate. The local pack explains the difference. 72.7% of pages without an AI Overview show a local pack, against 22% of pages with one. Google tends to answer information searches with an AI Overview and local searches with a map, and the map takes far more of the screen. AI Overviews get the attention, but for businesses that serve customers nearby, the map is what hides the website listings. ## What this means for local businesses and marketers For local searches, your Google Business Profile is your first impression. When the map opens the page, the regular results are almost always below the fold on a phone, so the profile, its reviews, photos and hours, does the work a #1 website ranking does on a computer. Keep it complete and current before spending more on website rankings for local terms. For information searches, the AI Overview is the likeliest thing at the top of the screen. Being cited inside it is how you are seen without a scroll, so write pages that answer the question in their first lines, with specific figures and steps Google's AI can quote. Finally, check your important keywords on a phone, not a computer, and note what fills the first screen for each. An ai seo company (https://www.suffdigital.com/seo/ai-seo-services) such as Suff Digital tracks what fills the first screen for your keywords, from AI Overviews to the map, and where you appear in each. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Google Pushes Every Website Listing Off the First Screen on 40.2% of Phone Searches - Suff Digital

## Cite this study APA Suff Digital. (2026). Google Pushes Every Website Listing Off the First Screen on 40.2% of Phone Searches. https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile Plain link Google Pushes Every Website Listing Off the First Screen on 40.2% of Phone Searches - Suff Digital - https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile ## Frequently asked questions ### How often is the first organic result below the fold on mobile? ### What pushes Google's website listings down the most on a phone? ### Do AI Overviews push results below the fold? ### Are website listings further down on searches with an AI Overview? ## Related studies - AI SEO Google Now Shows an AI Answer on 57.6% of Commercial Searches: https://www.suffdigital.com/resources/data-studies/ai-overviews-share-of-searches - AI SEO 54.9% of Google's AI Overviews Cite at Least One YouTube Video: https://www.suffdigital.com/resources/data-studies/youtube-share-ai-overview-sources - AI SEO Google Cites Google: AI Overviews Link to Google-Owned Sites in 66.2% of Answers: https://www.suffdigital.com/resources/data-studies/ai-overviews-cite-google-owned-sites - AI SEO 88.4% of the Local Businesses ChatGPT Recommends Aren't in Google's Map Pack: https://www.suffdigital.com/resources/data-studies/chatgpt-picks-vs-google-map-pack ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile#article", "headline": "Google Pushes Every Website Listing Off the First Screen on 40.2% of Phone Searches", "description": "On 40.2% of Google searches made on a phone, the first regular website listing starts below the bottom of the screen, so the searcher has to scroll before seeing a single website. 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Map listings, not AI Overviews, do most of the pushing.", "url": "https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google US mobile results pages, with the on-screen position of each element" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/first-organic-result-below-fold-mobile#faq", "mainEntity": [ { "@type": "Question", "name": "How often is the first organic result below the fold on mobile?", "acceptedAnswer": { "@type": "Answer", "text": "On 40.2% of Google searches made on a phone, the first regular website listing starts below the first screen of 640 pixels, so the searcher has to scroll to see it (September 2026)." } }, { "@type": "Question", "name": "What pushes Google's website listings down the most on a phone?", "acceptedAnswer": { "@type": "Answer", "text": "The local pack, Google's map of nearby businesses. When it opens the page, the first website listing is off-screen on 99.8% of Google phone searches." } }, { "@type": "Question", "name": "Do AI Overviews push results below the fold?", "acceptedAnswer": { "@type": "Answer", "text": "Less than other features. When an AI Overview opens a Google phone results page, the first website listing is off-screen 36.2% of the time, against 99.8% after a local pack." } }, { "@type": "Question", "name": "Are website listings further down on searches with an AI Overview?", "acceptedAnswer": { "@type": "Answer", "text": "No. On Google phone searches with an AI Overview, the first website listing is off-screen 31.2% of the time, against 53.9% on searches without one, because searches without an AI Overview usually show a map instead." } } ] } ] } ] ```