--- title: "Home Services Contact Form Statistics: 47% Ask 7+ Fields" url: https://www.suffdigital.com/resources/data-studies/home-services-contact-form-fields description: "Home services contact form statistics: 47.2% of quote forms ask for 7 or more fields, and movers ask the most, a median of 8. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhome-services-contact-form-fields&text=47%25%20of%20Home%20Services%20Contact%20Forms%20Ask%20for%207%20or%20More%20Fields%2C%20and%20Movers%20Ask%20the%20Most Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhome-services-contact-form-fields Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhome-services-contact-form-fields Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fhome-services-contact-form-fields&title=47%25%20of%20Home%20Services%20Contact%20Forms%20Ask%20for%207%20or%20More%20Fields%2C%20and%20Movers%20Ask%20the%20Most **47.2%** of home services contact and quote forms ask for 7 or more fields, and moving companies ask the most, with a median of 8 fields. At the same time, 55% of home services websites have no contact form on their main pages at all. Analysis of 4,611 US home services websites and 2,057 contact forms · home services websites listed on Google Business Profiles, September 2026 ## Key Findings 1. 1. **47.2%** of home services contact and quote forms ask for 7 or more fields, the second highest share of 6 industries after real estate. Copy stat 2. 2. Moving company quote forms have a median of **8** fields, the most of 11 home services trades, against 5 for landscapers, locksmiths and general contractors. Copy stat 3. 3. The median home services contact form asks for **6** fields and the average is 8.2, and 8.6% of forms ask for 15 or more. Copy stat 4. 4. **44.6%** of home services websites have a contact or quote form with three or more fields on their homepage or main pages, while 73.4% have a tap-to-call link. Copy stat 5. 5. **36.1%** of landscaper websites have a contact form, the lowest of 11 trades, against 51.4% of pest control websites. Copy stat ## Summary A homeowner notices water stains on the ceiling after a storm. It is late, so instead of calling a roofer she looks for a way to request an inspection online. The first roofing website has a four-field form: name, phone, address and "what's the problem?". The second asks for roof type, age, square footage, insurance carrier, preferred dates and how she found them. She fills in the first. For a plumber, roofer, HVAC company or mover, the website's quote form is how after-hours demand turns into jobs. Every field is a question the homeowner has to answer before the business hears from them. Some details help price the job, but most can wait for the call-back, and each extra question lowers the number of homeowners who finish. **47.2%** of home services contact and quote forms ask for 7 or more fields, second only to real estate among 6 industries. Moving companies ask the most, with a median of 8 fields. At the same time, 55% of home services websites have no contact form on their main pages at all. ## What we measured In September 2026 we checked the websites of 4,611 US home services businesses listed on Google Business Profiles, across 11 trades from plumbers and HVAC companies to movers and locksmiths, looking at each homepage and up to two linked pages. On each site we found the largest contact or quote form and counted its fields, and we recorded whether the site had a tap-to-call link. 2,057 of the 4,611 websites had a form. We compared home services with five other industries: real estate, insurance, SaaS, law firms and financial advisors. A field is any box, dropdown, checkbox or text area a visitor can fill in, such as name, phone, address, service needed or preferred date. We counted only forms with three or more fields, which leaves out search bars and newsletter sign-ups. The median is the middle form: half ask for fewer fields, half for more. ## Nearly half of home services forms ask for 7 fields or more 47.2% of home services contact and quote forms ask for 7 or more fields. That is the second highest share of the 6 industries, behind real estate at 55.3% and more than twice the 22.8% of financial advisor forms. The median home services form asks for 6 fields and the average is 8.2, third longest of the 6 industries. Half of all home services forms ask for between 5 and 9 fields, and one in ten asks for 13 or more. Share of home services forms by fields on the form 3 to 4 21.4% 5 to 6 31.4% 7 to 9 26% 10 to 14 12.6% 15 or more 8.6% Source: Suff Digital analysis of 4,611 US home services websites and 2,057 contact forms · home services websites listed on Google Business Profiles, September 2026 21.4% of home services forms keep it to 3 or 4 fields, and 8.6% ask for 15 or more. A form that asks for the address, the service needed, a preferred date and a description of the problem on top of name, phone and email is already past 7 fields. | Industry | Median fields | Forms with 7 or more fields | | --- | --- | --- | | Real estate | 7 | 55.3% | | Home services | 6 | 47.2% | | SaaS | 6 | 42.7% | | Insurance | 6 | 40.8% | | Law firms | 6 | 36.9% | | Financial advisors | 5 | 22.8% | ## Movers ask for the most, landscapers rarely have a form Among the 11 trades, moving companies have the longest forms, with a median of 8 fields and an average of 12.2. A moving quote needs addresses at both ends, a date, the size of the home and often an inventory, so moving forms run long by nature. Pest control and HVAC forms follow with a median of 7 fields. Landscapers, locksmiths and general contractors have the shortest, at a median of 5. Have a contact form by trade Movers 50.6% Pest control 51.4% HVAC 47.5% Roofers 51.2% Electricians 38% Plumbers 45.8% Cleaning 40.1% Garage door 43.2% General contractors 38.8% Landscapers 36.1% Locksmiths 37.5% | Trade | Websites | Have a contact form | Median fields | | --- | --- | --- | --- | | Movers | 328 | 50.6% | 8 | | Pest control | 699 | 51.4% | 7 | | HVAC | 712 | 47.5% | 7 | | Roofers | 641 | 51.2% | 6 | | Electricians | 503 | 38% | 6 | | Plumbers | 502 | 45.8% | 6 | | Cleaning | 287 | 40.1% | 6 | | Garage door | 169 | 43.2% | 6 | | General contractors | 165 | 38.8% | 5 | | Landscapers | 524 | 36.1% | 5 | | Locksmiths | 325 | 37.5% | 5 | Whether a trade has a form at all varies just as much. Pest control companies and roofers are the most likely, at 51.4% and 51.2% of websites. Landscapers are the least likely at 36.1%, followed by locksmiths at 37.5% and electricians at 38%. Locksmiths rely on urgent phone calls, but landscaping and electrical jobs are often quoted in advance, the kind of request a form handles well. ## Most home services websites have no contact form 44.6% of home services websites have a contact or quote form with three or more fields on their homepage or main pages, so 55% do not. The phone is the main route: 73.4% have a tap-to-call link, a phone number that dials when tapped on a mobile phone. For a trade business, a missing form costs the jobs that come in outside working hours. A homeowner who finds a leak at 10 pm, or plans a kitchen project on a Sunday, wants to send the request now. Without a form, they call whoever answers first or fill in a competitor's form instead. ## What this means for home service companies If your website has no quote form on the homepage and main service pages, add one next to your phone number. Keep it to name, phone, ZIP code or address and the service needed, with an optional message box. Photos, preferred dates and job details can come later by text or on the call-back. If your form already asks for 7 or more fields, cut the ones that do not change how you respond or how fast. Movers need more detail than a locksmith, but even a moving quote can start with addresses and a date and collect the inventory afterwards. Then reply to every form within the hour during working hours, since a fast call-back matters more than a detailed form. A cro consultant (https://www.suffdigital.com/services/cro/cro-consultant) can test a shorter form against your current one and measure how many more homeowners finish it and book the job. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 47% of Home Services Contact Forms Ask for 7 or More Fields, and Movers Ask the Most - Suff Digital

## Cite this study APA Suff Digital. (2026). 47% of Home Services Contact Forms Ask for 7 or More Fields, and Movers Ask the Most. https://www.suffdigital.com/resources/data-studies/home-services-contact-form-fields Plain link 47% of Home Services Contact Forms Ask for 7 or More Fields, and Movers Ask the Most - Suff Digital - https://www.suffdigital.com/resources/data-studies/home-services-contact-form-fields ## Frequently asked questions ### How many fields does a typical home services contact form have? ### Which home services trade has the longest quote forms? ### How many home services websites have a contact form? ### Which home services trade is least likely to have a contact form? ## Related studies - CRO 68.1% of Small Business Websites Have No Contact Form on Their Main Pages: https://www.suffdigital.com/resources/data-studies/contact-form-field-count - CRO The Typical Real Estate Contact Form Asks for 7 Fields, the Most of 6 Industries: https://www.suffdigital.com/resources/data-studies/real-estate-contact-form-fields - CRO 47% of Law Firm Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/law-firm-contact-form-fields - CRO 43% of Financial Advisor Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/financial-advisor-contact-form-fields ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/home-services-contact-form-fields#article", "headline": "47% of Home Services Contact Forms Ask for 7 or More Fields, and Movers Ask the Most", "description": "47.2% of home services contact and quote forms ask for 7 or more fields, and moving companies ask the most, with a median of 8 fields. 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