--- title: "Insurance Agency Contact Form Statistics: 60% Have None" url: https://www.suffdigital.com/resources/data-studies/insurance-contact-form-fields description: "Insurance agency contact form statistics: 60.2% of sites offer no form, booking or chat, and one form in eight asks for 15 or more fields. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Finsurance-contact-form-fields&text=60%25%20of%20Insurance%20Agency%20Websites%20Offer%20No%20Contact%20Form%2C%20Online%20Booking%20or%20Live%20Chat Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Finsurance-contact-form-fields Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Finsurance-contact-form-fields Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Finsurance-contact-form-fields&title=60%25%20of%20Insurance%20Agency%20Websites%20Offer%20No%20Contact%20Form%2C%20Online%20Booking%20or%20Live%20Chat **60.2%** of insurance agency websites offer no contact form, no online booking and no live chat on their main pages, so a visitor who wants a quote has to call. The agencies that do have a form often ask a lot: one in eight insurance contact forms has 15 or more fields. Analysis of 337 US insurance agency websites and 120 contact forms · insurance agency websites listed on Google Business Profiles, September 2026 ## Key Findings 1. 1. **60.2%** of insurance agency websites offer no contact form, no online booking and no live chat on their main pages, so visitors can only call or email. Copy stat 2. 2. **35.6%** of insurance agency websites have a contact or quote form with three or more fields on their homepage or main pages. Copy stat 3. 3. **12.5%** of insurance agency contact forms ask for 15 or more fields, one form in eight. Copy stat 4. 4. The median insurance agency contact form asks for **6** fields, but the average is 9.2, the second highest of 6 industries. Copy stat 5. 5. **62.1%** of insurance agency websites built on WordPress have a contact form, against 24.1% of insurance agency websites on other or unidentified platforms. Copy stat ## Summary A family has just bought their first house and needs home and auto insurance before closing. On a Sunday evening they open three local agency websites to ask for quotes. Two of them show only a phone number and office hours. The third has a quote form that runs to a second screen of questions about vehicles, drivers and claims history. For an insurance agency, the website's main job is to start a quote. A form lets a visitor ask for one at any hour, and each field on it is a question they have to answer before the agency hears from them. Too few routes and the visitor calls a competitor; too many questions and they abandon the form halfway. **60.2%** of insurance agency websites offer no contact form, no online booking and no live chat on their main pages. Where agencies do have a form, most keep it moderate, with a median of 6 fields, but a long tail runs far longer: 12.5% of insurance forms ask for 15 or more fields. ## What we measured In September 2026 we checked the websites of 337 US insurance agencies listed on Google Business Profiles, looking at each homepage and up to two linked pages. On each site we found the largest contact or quote form and counted its fields, and we recorded whether the site had a tap-to-call link, online booking or live chat. 120 of the 337 insurance agency websites had a form. We compared insurance agencies with five other industries: real estate, home services, SaaS, law firms and financial advisors. A field is any box, dropdown, checkbox or text area a visitor can fill in, such as name, email, phone, date of birth or type of cover. We counted only forms with three or more fields, which leaves out search bars and newsletter sign-ups. The median is the middle form: half ask for fewer fields, half for more. ## Six in ten insurance agency websites offer only a phone number 60.2% of insurance agency websites offer no contact form, online booking or live chat. On those sites, the only way to ask for a quote is to call during office hours or copy an email address. A household comparing prices in the evening or at the weekend cannot reach an agency with no form until the office reopens. 35.6% of insurance agency websites have a contact or quote form on their homepage or main pages. The phone dominates instead: 70.9% have a tap-to-call link, a phone number that dials when tapped on a mobile phone, while 2.7% run live chat. Share of insurance agency websites by how visitors can act Tap-to-call link 70.9% Contact or quote form 35.6% Live chat widget 2.7% Source: Suff Digital analysis of 337 US insurance agency websites and 120 contact forms · insurance agency websites listed on Google Business Profiles, September 2026 ## One in eight insurance forms asks for 15 fields or more The median insurance agency form asks for 6 fields, but the average is 9.2 because a minority of forms are much longer. One in ten asks for 16 or more fields, and 12.5% ask for 15 or more, the length of a full quote application completed before the agency makes contact. Share of insurance agency forms by fields on the form 3 to 4 25.8% 5 to 6 33.3% 7 to 9 18.3% 10 to 14 10% 15 or more 12.5% At the other end, 25.8% of insurance forms keep it to 3 or 4 fields and half ask for between 4 and 8. 40.8% ask for 7 or more. By average length, insurance forms are the second longest of the 6 industries, behind only real estate. | Industry | Median fields | Forms with 7 or more fields | | --- | --- | --- | | Real estate | 7 | 55.3% | | Home services | 6 | 47.2% | | SaaS | 6 | 42.7% | | Insurance | 6 | 40.8% | | Law firms | 6 | 36.9% | | Financial advisors | 5 | 22.8% | ## WordPress agency websites have forms far more often 62.1% of insurance agency websites built on WordPress have a contact or quote form, against 24.1% of agency websites on other or unidentified platforms, more than two and a half times the rate. Forms on WordPress agency sites are also slightly longer, with a median of 6 fields against 5. Have a contact or quote form by website platform WordPress 62.1% Other or unidentified platforms 24.1% WordPress sites can add a quote form with a plugin in an afternoon. On other platforms fewer than one agency in four has added one, so the choice of platform shows up directly in how many visitors can ask for a quote in writing. ## What this means for insurance agencies If your website has no contact or quote form on the homepage and main coverage pages, add one. A short form next to your phone number lets a household ask for a quote on a Sunday evening instead of calling your competitor on Monday. Ask only for what you need to call back with a useful first answer: name, phone, email, ZIP code and the type of cover. Collect vehicles, drivers and claims history on the follow-up call or in a second step after the first form is sent. If a field does not change how you respond to the lead, cut it or make it optional. Then test the form on a phone the way a new customer would. Good insurance agency website design (https://www.suffdigital.com/services/web-design/insurance-industry) puts a short quote form on every coverage page and keeps the long questions for later. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 60% of Insurance Agency Websites Offer No Contact Form, Online Booking or Live Chat - Suff Digital

## Cite this study APA Suff Digital. (2026). 60% of Insurance Agency Websites Offer No Contact Form, Online Booking or Live Chat. https://www.suffdigital.com/resources/data-studies/insurance-contact-form-fields Plain link 60% of Insurance Agency Websites Offer No Contact Form, Online Booking or Live Chat - Suff Digital - https://www.suffdigital.com/resources/data-studies/insurance-contact-form-fields ## Frequently asked questions ### How many insurance agency websites have a contact form? ### How many fields does a typical insurance agency contact form have? ### How many insurance agency forms ask for 15 or more fields? ### Do insurance agency websites have tap-to-call links? ## Related studies - CRO 68.1% of Small Business Websites Have No Contact Form on Their Main Pages: https://www.suffdigital.com/resources/data-studies/contact-form-field-count - CRO The Typical Real Estate Contact Form Asks for 7 Fields, the Most of 6 Industries: https://www.suffdigital.com/resources/data-studies/real-estate-contact-form-fields - CRO 47% of Law Firm Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/law-firm-contact-form-fields - CRO 43% of Financial Advisor Websites Offer No Contact Form, Online Booking or Live Chat: https://www.suffdigital.com/resources/data-studies/financial-advisor-contact-form-fields ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/insurance-contact-form-fields#article", "headline": "60% of Insurance Agency Websites Offer No Contact Form, Online Booking or Live Chat", "description": "60.2% of insurance agency websites offer no contact form, no online booking and no live chat on their main pages, so a visitor who wants a quote has to call. 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