--- title: "Google Maps Proximity Study: 72.4% of Map Pack Within a Mile" url: https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher description: "Google Maps proximity study of 3,160 searches: 72.4% of map pack businesses are within a mile of the searcher, and the median is 0.4 miles. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fmap-pack-distance-from-searcher&text=72.4%25%20of%20Google%20Map%20Pack%20Businesses%20Are%20Within%20a%20Mile%20of%20the%20Search%20Location Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fmap-pack-distance-from-searcher Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fmap-pack-distance-from-searcher Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fmap-pack-distance-from-searcher&title=72.4%25%20of%20Google%20Map%20Pack%20Businesses%20Are%20Within%20a%20Mile%20of%20the%20Search%20Location **72.4%** of the businesses in Google's map pack are within one mile of the location the search comes from, and the median is 0.4 miles. The number one result sits closest of all, and distance grows with almost every step down Google Maps. Analysis of 3,160 Google Maps searches for 20 local services in 79 US cities · Google Maps results, September 2026 ## Key Findings 1. 1. **72.4%** of businesses in Google's map pack are within one mile of the search location, and the median map pack business is 0.4 miles away. Copy stat 2. 2. The number one Google Maps result sits a median of **0.31** miles from the search location, against 1.73 miles for the business at position 20. Copy stat 3. 3. Map pack restaurants sit a median of **0.1** miles from the search location, while map pack plumbers sit 1.23 miles away. Copy stat 4. 4. Plumbers in Google's map pack sit an average of **4.94** miles from the search location, the widest spread of 20 local services. Copy stat 5. 5. **13.3%** of businesses in Google's map pack are more than 2 miles from the search location, and 4.5% are more than 5 miles away. Copy stat ## Summary Someone in the center of a large US city searches for an accountant. The three businesses Google shows under the map are all a few blocks away. The same search for a plumber shows businesses from across the city, one of them miles out. Google treats the two needs differently, and distance decides much of who appears. The map pack, the three businesses Google shows with a map at the top of local search results, gets most of the clicks from local searches. For a business owner, knowing how close you need to be to the searcher tells you whether you can realistically compete for a city-wide search, or whether your best chance lies in the neighborhood searches where you are the closest option. **72.4%** of map pack businesses are within one mile of the search location, and the median is 0.4 miles. The number one result sits a median of 0.31 miles away, and distance grows almost steadily to 1.73 miles at position 20. But the reach depends on the service: businesses customers visit sit within a few blocks, while trades that go to the customer rank from much further out. ## What we measured On September 23, 2026 we ran Google Maps searches for 20 local services, such as accountant, dentist and plumber, in 79 US cities, each with and without "near me": 3,160 searches in all. For each search we took the location Google used for the search, the center of each city, and the map location of every business ranked 1 to 20. Distance is the straight-line distance in miles between the search location and the business. The median is the middle business: half are closer, half further away. The average is higher than the median because a few businesses in every rank sit many miles away. We report distances by rank, by service, by city size and with and without "near me" in the search. ## Distance rises with almost every rank 0.31 miles is the median distance from the search location to the number one business on Google Maps. Every step down the rankings adds distance. The median more than doubles between number one and number four, from 0.31 to 0.69 miles, and keeps climbing to 1.17 miles at position 10 and 1.73 miles at position 20. Median miles by google Maps position 1 0.31 2 0.42 3 0.58 4 0.69 5 0.8 7 1.01 10 1.17 15 1.56 20 1.73 Source: Suff Digital analysis of 3,160 Google Maps searches for 20 local services in 79 US cities · Google Maps results, September 2026 | Google Maps position | Median miles | Average miles | | --- | --- | --- | | 1 | 0.31 | 1.09 | | 2 | 0.42 | 1.57 | | 3 | 0.58 | 1.83 | | 4 | 0.69 | 1.85 | | 5 | 0.8 | 2.13 | | 7 | 1.01 | 2.37 | | 10 | 1.17 | 2.51 | | 15 | 1.56 | 2.86 | | 20 | 1.73 | 2.99 | Distance is one of the clearest patterns in how Google picks the map pack. For a business in a city search, being close to the point Google treats as the center of that city is a large advantage and one an owner cannot change. That is why the same business can rank first for a search from its own neighborhood and not appear at all from across town. ## Trades that travel rank from further away Distance varies most by service. Businesses customers go to sit very close to the search location: the median map pack restaurant is 0.1 miles away, real estate agents 0.13 miles and accountants and hair salons 0.17 miles. Businesses that go to their customers rank from across town: HVAC companies at 0.66 miles, moving companies at 0.85, locksmiths at 1.08 and plumbers at 1.23. Median miles, map pack by service searched Restaurant 0.1 Real estate agent 0.13 Accountant 0.17 Hair salon 0.17 Personal injury lawyer 0.21 Dentist 0.25 Gym 0.27 Pest control 0.49 House cleaning service 0.54 Electrician 0.56 HVAC company 0.66 Moving company 0.85 Locksmith 1.08 Veterinarian 1.1 Plumber 1.23 | Service searched | Median miles, map pack | Average miles, map pack | | --- | --- | --- | | Restaurant | 0.1 | 0.14 | | Real estate agent | 0.13 | 0.31 | | Accountant | 0.17 | 0.33 | | Hair salon | 0.17 | 0.28 | | Personal injury lawyer | 0.21 | 0.29 | | Dentist | 0.25 | 0.42 | | Gym | 0.27 | 0.45 | | Pest control | 0.49 | 1 | | House cleaning service | 0.54 | 1.67 | | Electrician | 0.56 | 1.72 | | HVAC company | 0.66 | 2.49 | | Moving company | 0.85 | 2.95 | | Locksmith | 1.08 | 2.05 | | Veterinarian | 1.1 | 1.34 | | Plumber | 1.23 | 4.94 | Plumbers show the widest spread: a median of 1.23 miles but an average of 4.94, so some plumbers rank from well outside the city. Emergency plumbers sit a median of 1.28 miles away. For these trades, Google looks further out because the customer never visits the business, which leaves more room for reviews, relevance and a complete profile to decide who ranks. ## Small towns and near me searches change little City size matters less than you might expect. The map pack in large cities sits a median of 0.35 miles from the search location and in small towns 0.56 miles, and both average about 1.5 miles. Adding "near me" to a search barely changes the distance: map pack businesses average 1.6 miles away with it and 1.4 miles without. Across all searches, 13.3% of map pack businesses are more than 2 miles from the search location and 4.5% more than 5 miles. Those are the businesses that win on other strengths, and they show that distance is a strong pattern, not a fixed rule. ## What this means for local business owners You cannot move your business, but you can know where you stand. Check your Google Maps rankings from several points across your service area, not only from your own office, and you will see where you win and where a closer competitor takes the spot. If you sit far from the city center, focus on the searches where you are the close option: searches that name your neighborhood or suburb, and landing pages for the areas you serve. If you run a service-area trade, such as plumbing or HVAC, distance counts for less, so reviews, business categories and a complete profile carry more weight. Track the results over time, since the map pack a customer sees depends on where they stand. Our local seo packages (https://www.suffdigital.com/seo/local-seo-services) include grid-based rank tracking that shows where a business wins and loses across its service area. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: 72.4% of Google Map Pack Businesses Are Within a Mile of the Search Location - Suff Digital

## Cite this study APA Suff Digital. (2026). 72.4% of Google Map Pack Businesses Are Within a Mile of the Search Location. https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher Plain link 72.4% of Google Map Pack Businesses Are Within a Mile of the Search Location - Suff Digital - https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher ## Frequently asked questions ### How far away are Google map pack businesses? ### Is the number one Google Maps result always the closest? ### Does distance matter more for some businesses? ### Does adding "near me" change how far away map pack businesses are? ## Related studies - Local SEO Google Maps Shows an Out-of-Town Plumber in 41.4% of Small-Town Searches vs 17.9% Overall: https://www.suffdigital.com/resources/data-studies/small-town-map-pack-out-of-town-businesses - Local SEO Adding "Near Me" Changes the Google Map Pack 57.1% of the Time: https://www.suffdigital.com/resources/data-studies/near-me-changes-map-pack - Local SEO The No. 1 Business on Google Maps Has a Median of 101 Reviews vs 39 at Position 20: https://www.suffdigital.com/resources/data-studies/map-pack-ranking-factors-reviews - Local SEO Independent Businesses Hold 93.3% of Google Map Pack Spots vs 6.7% for Chains: https://www.suffdigital.com/resources/data-studies/chains-vs-local-businesses-map-pack ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher#article", "headline": "72.4% of Google Map Pack Businesses Are Within a Mile of the Search Location", "description": "72.4% of the businesses in Google's map pack are within one mile of the location the search comes from, and the median is 0.4 miles. 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The number one result sits closest of all, and distance grows with almost every step down Google Maps.", "url": "https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Maps search results" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/map-pack-distance-from-searcher#faq", "mainEntity": [ { "@type": "Question", "name": "How far away are Google map pack businesses?", "acceptedAnswer": { "@type": "Answer", "text": "The median business in Google's map pack is 0.4 miles from the search location and the average is 1.5 miles; 72.4% are within one mile (September 2026)." } }, { "@type": "Question", "name": "Is the number one Google Maps result always the closest?", "acceptedAnswer": { "@type": "Answer", "text": "Not always, but it usually sits closest. The number one Google Maps result is a median of 0.31 miles from the search location, against 0.58 miles for number three and 1.73 miles for position 20." } }, { "@type": "Question", "name": "Does distance matter more for some businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Map pack restaurants sit a median of 0.1 miles from the search location, while map pack plumbers sit 1.23 miles away and average 4.94 miles." } }, { "@type": "Question", "name": "Does adding \"near me\" change how far away map pack businesses are?", "acceptedAnswer": { "@type": "Answer", "text": "Barely. Businesses in Google's map pack average 1.6 miles from the search location for \"near me\" searches and 1.4 miles without it." } } ] } ] } ] ```