--- title: "Personal Injury Google Ads Cost per Click: $195.73 Average" url: https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc description: "Personal injury Google Ads cost per click averages $195.73, 18 times the $10.82 average across 23 industries. Louisiana pays 78% more. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpersonal-injury-lawyer-google-ads-cpc&text=Personal%20Injury%20Google%20Ads%20Clicks%20Cost%20%24195.73%20on%20Average%2C%20and%20Louisiana%20Pays%20the%20Most Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpersonal-injury-lawyer-google-ads-cpc Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpersonal-injury-lawyer-google-ads-cpc Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fpersonal-injury-lawyer-google-ads-cpc&title=Personal%20Injury%20Google%20Ads%20Clicks%20Cost%20%24195.73%20on%20Average%2C%20and%20Louisiana%20Pays%20the%20Most A click on a personal injury law Google Ads keyword costs **$195.73** on average, 18 times the $10.82 average across 23 industries and the most expensive of them all. Louisiana firms pay the most, 78% above the national price for the same searches. Analysis of 113 personal injury law keywords · Google Ads Keyword Planner, September 2026 ## Key Findings 1. 1. A click on a personal injury law Google Ads keyword costs **$195.73** on average, 18 times the $10.82 average across 23 industries and the highest of the 23. Copy stat 2. 2. Personal injury firms in Louisiana pay **78%** more per Google Ads click than the national price for the same keywords, while Virginia firms pay 34% less. Copy stat 3. 3. The most expensive personal injury law Google Ads keyword, "best houston truck accident lawyers", costs **$972.50** per click, followed by "best truck accident lawyers" at $655.11 and "semi truck accident attorneys" at $607.13. Copy stat 4. 4. **98%** of personal injury law Google Ads keywords cost $10 or more per click, and 69% cost $100 or more. Copy stat 5. 5. A click on a personal injury law keyword costs **$7.57** on Microsoft Ads against $230.05 on Google Ads for the same keywords, 97% less. Copy stat ## Summary A person hurt in a truck crash searches for a lawyer. Within a second, law firms bid for the chance to show them an ad, and the winner pays hundreds of dollars when that one person clicks. No other kind of business pays as much to reach a single searcher on Google. Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad, whether or not that person becomes a client. For an injury firm, it decides how many potential clients a monthly budget reaches. At these prices, a small budget buys very few clicks, so knowing which searches cost what, and where, decides whether paid search pays off. A personal injury law click costs **$195.73** on average, 18 times the $10.82 average across 18,477 keywords in 23 industries. Half of injury keywords cost $150.84 or more, truck accident searches top the price list, and prices swing widely by state, from 78% above the national price in Louisiana to 34% below it in Virginia. ## What we measured In September 2026 we collected Google Ads Keyword Planner prices for personal injury law keywords, each searched at least 2,900 times a month in the US. We kept the 113 keywords that match core personal injury law terms and have a price above zero. For those we calculated the average, median and spread of cost per click and compared them with 18,477 keywords across 23 industries. We also collected state-level prices for the 25 largest states and Microsoft Ads prices for the 73 keywords priced on both platforms. Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. The median is the middle keyword: half cost less, half cost more. The volume-weighted average counts each keyword by how often it is searched. Each state is compared with the national price of the same keywords, so its percentage shows how much more or less a local firm pays for identical searches. ## Personal injury clicks are the most expensive on Google Ads $195.73 is the average cost of a click on a personal injury law Google Ads keyword. Personal injury law ranks 1st of 23 industries by average cost per click, at 18 times the cross-industry average. One injury click costs as much as 18 average clicks elsewhere. Weighted by how often each keyword is searched, the average rises to $201.88, because the busiest searches are also expensive: "car accident lawyers", the biggest keyword at 201,000 searches a month, costs $231.89 a click. These prices reflect what a case is worth. A single signed injury case can bring a firm a large fee, so firms can afford to bid high for the searcher who might become that client, and the auction is crowded with firms that do. ## Most injury keywords cost more than $100 a click The median injury keyword costs $150.84, and the middle half cost between $92.25 and $244.24 a click. 98% cost $10 or more, and the most common price band is $100 or more, holding 78 of the 113 keywords, 69%. Share by CPC range $2 to $5 1.8% $10 to $20 0.9% $20 to $50 7.1% $50 to $100 21% $100 or more 69% Source: Suff Digital analysis of 113 personal injury law keywords · Google Ads Keyword Planner, September 2026 | CPC range | Keywords | Share | | --- | --- | --- | | $2 to $5 | 2 | 1.8% | | $10 to $20 | 1 | 0.9% | | $20 to $50 | 8 | 7.1% | | $50 to $100 | 24 | 21% | | $100 or more | 78 | 69% | In most industries, a budget can lean on cheap long-tail searches. In personal injury law there are almost none: fewer than one keyword in ten costs under $50. Demand also moves through the year, peaking in September 2025 and bottoming out in April 2026, a swing of 2.7 times in total monthly searches. ## Truck accident searches top the price list Truck, rideshare and mesothelioma searches sit at the top. The most expensive keyword, "best houston truck accident lawyers", costs $972.50 a click, followed by "best truck accident lawyers" at $655.11 and "semi truck accident attorneys" at $607.13. The most expensive 10% of injury keywords cost $341.72 or more. CPC by keyword best houston truck accident lawyers $972.5 best truck accident lawyers $655.11 semi truck accident attorneys $607.13 uber accident lawyer $594.45 lyft accident attorney $582.85 commercial truck accident lawyers $515.77 truck accident lawyer $509.15 mesothelioma attorney $507.41 18 wheeler injury lawyer $362.78 accident injury attorney $351.83 motorcycle accident attorneys $344.63 motorcycle accident lawyer $330.06 | Keyword | CPC | Monthly searches | | --- | --- | --- | | best houston truck accident lawyers | $972.50 | 3,600 | | best truck accident lawyers | $655.11 | 6,600 | | semi truck accident attorneys | $607.13 | 3,600 | | uber accident lawyer | $594.45 | 6,600 | | lyft accident attorney | $582.85 | 3,600 | | commercial truck accident lawyers | $515.77 | 3,600 | | truck accident lawyer | $509.15 | 49,500 | | mesothelioma attorney | $507.41 | 8,100 | | 18 wheeler injury lawyer | $362.78 | 4,400 | | accident injury attorney | $351.83 | 8,100 | | motorcycle accident attorneys | $344.63 | 9,900 | | motorcycle accident lawyer | $330.06 | 22,200 | All of the most expensive keywords pair an accident type with "lawyer" or "attorney". Two of the top three also start with "best", the word of a searcher comparing firms and close to choosing one. Those are the searches firms treat as the most valuable in the field. ## Louisiana pays the most for personal injury clicks Location changes the price of the same search. Among the 25 largest states, Louisiana is the most expensive for personal injury clicks at $369.40 on average, 78% above the national price of the same keywords, followed by Colorado at $305.64 (51% above) and Texas at $296.34 (32% above). Virginia is the cheapest at $119.28, 34% below. State mean CPC by state Louisiana $369.4 Colorado $305.64 Texas $296.34 New Jersey $144.83 Massachusetts $140.67 Virginia $119.28 | State | Keywords | State mean CPC | vs national | | --- | --- | --- | --- | | Louisiana | 46 | $369.40 | +78% | | Colorado | 58 | $305.64 | +51% | | Texas | 84 | $296.34 | +32% | | New Jersey | 59 | $144.83 | -28% | | Massachusetts | 48 | $140.67 | -31% | | Virginia | 58 | $119.28 | -34% | Microsoft Ads, which shows ads on Bing, prices the same searches very differently. For the 73 injury keywords priced on both platforms, a Microsoft Ads click costs $7.57 on average against $230.05 on Google Ads, 97% less. The volume is smaller, but the gap is the widest of any industry. ## What this means for personal injury firms Budget per case, not per click. At a median of about $150 a click, a firm that turns one click in ten into a consultation pays about $1,500 per consultation before any case is signed. Track every call and form back to the keyword that produced it, so you know which searches bring signed cases and which only bring clicks. Plan by market. A Louisiana or Texas firm pays far more for the same searches than one in Virginia or New Jersey, so national benchmarks mislead in both directions. Then test Microsoft Ads: the same injury keywords cost about 97% less there, so a small test shows quickly whether its leads are worth it. Our law firm ppc (https://www.suffdigital.com/services/ppc/legal-ppc) team sets budgets from local click prices and runs that test for injury firms. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Personal Injury Google Ads Clicks Cost $195.73 on Average, and Louisiana Pays the Most - Suff Digital

## Cite this study APA Suff Digital. (2026). Personal Injury Google Ads Clicks Cost $195.73 on Average, and Louisiana Pays the Most. https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc Plain link Personal Injury Google Ads Clicks Cost $195.73 on Average, and Louisiana Pays the Most - Suff Digital - https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc ## Frequently asked questions ### How much does a Google Ads click cost for personal injury lawyers? ### What is the most expensive personal injury keyword on Google Ads? ### Which state has the most expensive personal injury Google Ads clicks? ### Is Microsoft Ads cheaper for personal injury lawyers? ## Related studies - PPC The Most Expensive Google Ads Keyword Costs $972.50 a Click vs a $10.82 Average: https://www.suffdigital.com/resources/data-studies/most-expensive-google-ads-keyword - PPC Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers: https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry - PPC Microsoft Ads Clicks Are Estimated to Cost 70% Less Than Google Ads on the Same Keywords: https://www.suffdigital.com/resources/data-studies/microsoft-ads-vs-google-ads-cpc - PPC Google Ads Clicks Cost 24% More in Colorado Than the National Average: https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc#article", "headline": "Personal Injury Google Ads Clicks Cost $195.73 on Average, and Louisiana Pays the Most", "description": "A click on a personal injury law Google Ads keyword costs $195.73 on average, 18 times the $10.82 average across 23 industries and the most expensive of them all. 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Louisiana firms pay the most, 78% above the national price for the same searches.", "url": "https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Ads Keyword Planner (US national and state prices); Microsoft Ads keyword prices" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/personal-injury-lawyer-google-ads-cpc#faq", "mainEntity": [ { "@type": "Question", "name": "How much does a Google Ads click cost for personal injury lawyers?", "acceptedAnswer": { "@type": "Answer", "text": "A click on a personal injury law Google Ads keyword costs $195.73 on average and $150.84 at the median (September 2026), 18 times the $10.82 average across 23 industries." } }, { "@type": "Question", "name": "What is the most expensive personal injury keyword on Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "\"best houston truck accident lawyers\" at $972.50 per click, followed by \"best truck accident lawyers\" at $655.11 and \"semi truck accident attorneys\" at $607.13." } }, { "@type": "Question", "name": "Which state has the most expensive personal injury Google Ads clicks?", "acceptedAnswer": { "@type": "Answer", "text": "Louisiana, where a personal injury law Google Ads click costs $369.40 on average, 78% above the national price of the same keywords. Virginia is the cheapest large state at $119.28, 34% below." } }, { "@type": "Question", "name": "Is Microsoft Ads cheaper for personal injury lawyers?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. On the same 73 personal injury law keywords, a Microsoft Ads click costs $7.57 on average against $230.05 on Google Ads, 97% less." } } ] } ] } ] ```