--- title: "Plumbing Google Ads Cost per Click: Arizona Pays 115% More" url: https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc description: "Plumbing Google Ads cost per click averages $16.67, and Arizona plumbers pay 115% more. \"24 hour plumber near me\" costs $80.52. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fplumbing-google-ads-cpc&text=Plumbers%20in%20Arizona%20Pay%20115%25%20More%20per%20Google%20Ads%20Click%20Than%20the%20National%20Price Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fplumbing-google-ads-cpc Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fplumbing-google-ads-cpc Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fplumbing-google-ads-cpc&title=Plumbers%20in%20Arizona%20Pay%20115%25%20More%20per%20Google%20Ads%20Click%20Than%20the%20National%20Price Plumbing companies in Arizona pay **115%** more per Google Ads click than the national price for the same searches, more than double. Nationally, a plumbing click costs $16.67 on average, 1.5 times the $10.82 average across 23 industries, and "24 hour plumber near me" costs $80.52. Analysis of 196 plumbing keywords · Google Ads Keyword Planner, September 2026 ## Key Findings 1. 1. Plumbing companies in Arizona pay **115%** more per Google Ads click than the national price for the same keywords, while Wisconsin plumbers pay 39% less. Copy stat 2. 2. A click on a plumbing Google Ads keyword costs **$16.67** on average, 1.5 times the $10.82 average across 23 industries, placing plumbing 7th of the 23. Copy stat 3. 3. The most expensive plumbing Google Ads keyword, "24 hour plumber near me", costs **$80.52** per click, followed by "emergency plumber near me" at $76.50 and "emergency plumber" at $76.38. Copy stat 4. 4. Plumbing Google Ads keywords containing "near me" cost **$39.90** per click on average, against $14.61 for other plumbing keywords. Copy stat 5. 5. A click on a plumbing keyword costs **$4.88** on Microsoft Ads against $18.72 on Google Ads for the same keywords, 74% less. Copy stat ## Summary A pipe bursts under the kitchen sink on a Sunday night. The homeowner grabs a phone and searches "emergency plumber near me". Plumbing companies in the area are bidding for that search, and the one that wins pays $76.50 for the click. In Arizona, the same kind of search costs more than twice the national price. Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad, whether or not that person books a job. It decides how many service calls a monthly budget buys. For a plumbing company, the price depends heavily on two things: how urgent the search is and where the searcher lives. Nationally, a plumbing click costs **$16.67** on average, 1.5 times the $10.82 average across 18,477 keywords in 23 industries. Emergency and "near me" searches cost several times that, and state prices range from 115% above the national price in Arizona to 39% below it in Wisconsin. ## What we measured In September 2026 we collected Google Ads Keyword Planner prices for plumbing keywords, each searched at least 2,900 times a month in the US. We kept the 196 keywords that match core plumbing terms and have a price above zero. For those we calculated the average, median and spread of cost per click and compared them with 18,477 keywords across 23 industries. We also collected state-level prices for the 25 largest states and Microsoft Ads prices for the 145 keywords priced on both platforms. Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. The median is the middle keyword: half cost less, half cost more. The volume-weighted average counts each keyword by how often it is searched. Each state is compared with the national price of the same keywords, so its percentage shows how much more or less a local plumber pays for identical searches. ## Arizona plumbers pay more than double the national price $36.69 is the average cost of a plumbing Google Ads click in Arizona, more than double the national price of the same keywords. Among the 25 largest states, Arizona pays the biggest premium: $36.69 a click on average, more than double the national price of the same searches. Colorado follows at $31.64 (86% above) and Washington at $28.83 (66% above). At the other end, Wisconsin pays $10.22 (39% below), New York $11.31 (34% below) and Illinois $12.70 (25% below). State mean CPC by state Arizona $36.69 Colorado $31.64 Washington $28.83 Illinois $12.7 New York $11.31 Wisconsin $10.22 Source: Suff Digital analysis of 196 plumbing keywords · Google Ads Keyword Planner, September 2026 | State | Keywords | State mean CPC | vs national | | --- | --- | --- | --- | | Arizona | 152 | $36.69 | +115% | | Colorado | 156 | $31.64 | +86% | | Washington | 152 | $28.83 | +66% | | Illinois | 166 | $12.70 | -25% | | New York | 168 | $11.31 | -34% | | Wisconsin | 142 | $10.22 | -39% | A plumbing click in Arizona costs more than three times one in Wisconsin. The swing is far wider than in most trades, so a national benchmark tells a plumbing company almost nothing about its own market: a budget that fills the schedule in Milwaukee buys a fraction of the calls in Phoenix. ## Plumbing clicks cost 1.5 times the cross-industry average Plumbing ranks 7th of 23 industries by average cost per click. The median plumbing keyword costs $12.44, and the middle half cost between $2.58 and $24.82. 53% cost $10 or more, and the most common price band is $20 to $50, holding 61 keywords, 31% of the total. Share by CPC range Under $1 8.2% $1 to $2 9.7% $2 to $5 17% $5 to $10 12% $10 to $20 17% $20 to $50 31% $50 to $100 4.6% | CPC range | Keywords | Share | | --- | --- | --- | | Under $1 | 16 | 8.2% | | $1 to $2 | 19 | 9.7% | | $2 to $5 | 34 | 17% | | $5 to $10 | 23 | 12% | | $10 to $20 | 34 | 17% | | $20 to $50 | 61 | 31% | | $50 to $100 | 9 | 4.6% | Weighted by how often each keyword is searched, the average rises to $20.05, because the biggest searches are also expensive. "plumbers near me", searched 823,000 times a month, costs $39.45 a click. Across the 16 plumbing keywords containing "near me", the average is $39.90, against $14.61 for other plumbing keywords. ## Emergency searches cost the most Urgency sets the top of the price list. "24 hour plumber near me" costs $80.52 a click, "emergency plumber near me" $76.50 and "emergency plumber" $76.38. The most expensive 10% of plumbing keywords cost $39.44 or more. CPC by keyword 24 hour plumber near me $80.52 emergency plumber near me $76.5 emergency plumber $76.38 24 hour plumbing $69.04 24/7 plumbing $67.78 emergency plumbing services $61.88 plumbing drain clog $61.83 drain cleaning services $50.76 tankless water heater repair $50.7 plumbing clogged toilet $49.38 water heater repair near me $46.18 plumbers near $45.18 | Keyword | CPC | Monthly searches | | --- | --- | --- | | 24 hour plumber near me | $80.52 | 49,500 | | emergency plumber near me | $76.50 | 110,000 | | emergency plumber | $76.38 | 74,000 | | 24 hour plumbing | $69.04 | 3,600 | | 24/7 plumbing | $67.78 | 5,400 | | emergency plumbing services | $61.88 | 14,800 | | plumbing drain clog | $61.83 | 9,900 | | drain cleaning services | $50.76 | 12,100 | | tankless water heater repair | $50.70 | 18,100 | | plumbing clogged toilet | $49.38 | 12,100 | | water heater repair near me | $46.18 | 90,500 | | plumbers near | $45.18 | 3,600 | These are big searches too: "emergency plumber near me" is searched 110,000 times a month. Someone with water on the floor calls the first plumber who answers, so companies that can answer around the clock bid hard for them. Microsoft Ads, which shows ads on Bing, is much cheaper for the same searches: for the 145 plumbing keywords priced on both platforms, a Microsoft Ads click costs $4.88 on average against $18.72 on Google Ads, 74% less. Demand peaks in February and is lowest in June. ## What this means for plumbing companies Emergency plumbing searches are the most expensive in the trade. Run them only when someone can answer the phone live, and schedule those ads off when nobody can, or the most expensive clicks go to voicemail. Set bids by market, not by national averages. An Arizona or Colorado plumber pays far more for the same search than one in Wisconsin or New York, so plan budgets from local prices, and lean on the Google Business Profile and local pages to win "near me" searches without paying for every click. Then copy your best campaigns to Microsoft Ads, where the same searches cost about a quarter as much. Suff Digital's home services team, the hvac ppc agency (https://www.suffdigital.com/services/ppc/home-services-ppc) group that also runs plumbing accounts, sets plumbing bids by market and by hour. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price - Suff Digital

## Cite this study APA Suff Digital. (2026). Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price. https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc Plain link Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price - Suff Digital - https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc ## Frequently asked questions ### How much does a Google Ads click cost for plumbers? ### Which state has the most expensive plumbing Google Ads clicks? ### What is the most expensive plumbing keyword on Google Ads? ### How much does "plumbers near me" cost on Google Ads? ### Is Microsoft Ads cheaper than Google Ads for plumbers? ## Related studies - PPC Emergency HVAC Searches Cost $83.57 per Google Ads Click vs $7.64 for the Average HVAC Keyword: https://www.suffdigital.com/resources/data-studies/hvac-google-ads-cpc - PPC Roofing Google Ads Clicks Cost $6.22 on Average vs $10.82 Across Industries: https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc - PPC 96% of Google Maps Searches for Local Services Show No Paid Listings: https://www.suffdigital.com/resources/data-studies/google-maps-promoted-pins-ads - PPC Google Ads Clicks Cost 24% More in Colorado Than the National Average: https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc#article", "headline": "Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price", "description": "Plumbing companies in Arizona pay 115% more per Google Ads click than the national price for the same searches, more than double. 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Nationally, a plumbing click costs $16.67 on average, 1.5 times the $10.82 average across 23 industries, and \"24 hour plumber near me\" costs $80.52.", "url": "https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Ads Keyword Planner (US national and state prices); Microsoft Ads keyword prices" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc#faq", "mainEntity": [ { "@type": "Question", "name": "How much does a Google Ads click cost for plumbers?", "acceptedAnswer": { "@type": "Answer", "text": "A click on a plumbing Google Ads keyword costs $16.67 on average and $12.44 at the median (September 2026), 1.5 times the $10.82 average across 23 industries." } }, { "@type": "Question", "name": "Which state has the most expensive plumbing Google Ads clicks?", "acceptedAnswer": { "@type": "Answer", "text": "Arizona, where a plumbing Google Ads click costs $36.69 on average, 115% above the national price of the same keywords. Wisconsin is the cheapest large state at $10.22, 39% below." } }, { "@type": "Question", "name": "What is the most expensive plumbing keyword on Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "\"24 hour plumber near me\" at $80.52 per click, followed by \"emergency plumber near me\" at $76.50 and \"emergency plumber\" at $76.38." } }, { "@type": "Question", "name": "How much does \"plumbers near me\" cost on Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "\"plumbers near me\" costs $39.45 per click and is searched 823,000 times a month in the US. Plumbing keywords containing \"near me\" average $39.90 per click, against $14.61 for other plumbing keywords." } }, { "@type": "Question", "name": "Is Microsoft Ads cheaper than Google Ads for plumbers?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. On the same 145 plumbing keywords, a Microsoft Ads click costs $4.88 on average against $18.72 on Google Ads, 74% less." } } ] } ] } ] ```