--- title: "Reddit Google Rankings: Top 10 for 49.8% of Software Queries" url: https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share description: "Reddit Google rankings: a Reddit thread makes the top 10 for 49.8% of software searches and 20.5% across 24 industries. 20,000 results pages. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Freddit-google-page-one-share&text=Reddit%20Ranks%20on%20Google%27s%20First%20Page%20for%2049.8%25%20of%20Software%20Searches%20vs%2020.5%25%20Overall Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Freddit-google-page-one-share Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Freddit-google-page-one-share Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Freddit-google-page-one-share&title=Reddit%20Ranks%20on%20Google%27s%20First%20Page%20for%2049.8%25%20of%20Software%20Searches%20vs%2020.5%25%20Overall A Reddit thread ranks in Google's top 10 results for **49.8%** of software searches, half of them, against 20.5% of searches across 24 industries. For real estate searches the rate is 3%. Analysis of 20,000 desktop and 10,000 mobile Google results pages · Google US search results, September 2026 ## Key Findings 1. 1. A Reddit thread ranks in Google's top 10 results for **49.8%** of software searches, against 3% of real estate searches. Copy stat 2. 2. A Reddit thread ranks in Google's top 10 results for **20.5%** of desktop searches, one search in five, and 15.6% of mobile searches. Copy stat 3. 3. Counting Reddit links in Google's discussion and forum boxes as well, Reddit appears on **25.9%** of Google desktop results pages. Copy stat 4. 4. Reddit ranks in Google's top 10 on **26.4%** of searches that show an AI Overview, more than twice the 12.5% of searches without one. Copy stat 5. 5. Reddit ranks in Google's top 10 for **23.9%** of keywords searched under 10,000 times a month, twice the 12% for keywords searched more than 100,000 times. Copy stat ## Summary An operations manager searches for the best project management software for a small team. Between the vendor websites and the review sites on Google's first page sits a Reddit thread titled with almost the same question, full of users comparing tools, sharing prices and naming the ones they dropped. To a buyer, it looks like honest advice from people in their position. Reddit is a set of online discussion boards, called subreddits, where users post questions and vote on the answers. A Reddit thread on Google's page one takes a spot a business could have held. It also shapes the buyer's view: the thread tells them which products real users recommend, and sometimes which ones to avoid. A Reddit thread ranks in Google's top 10 for 20.5% of searches across 24 industries, one search in five, and for **49.8%** of software searches. Reddit is the second most common website in Google's top 10, behind only YouTube. For businesses in the affected industries, the competition on page one now includes their own customers. ## What we measured On September 23, 2026 we checked 20,000 desktop and 10,000 mobile Google results pages for US keywords across 24 industries, from home services and finance to healthcare and software. A page counts if at least one of its top 10 organic results, the ordinary listings below the ads, is a page on reddit.com. We also counted Reddit links anywhere on the page, including Google's discussion and forum boxes. We split the results by industry, device, monthly search volume and search intent, what the person searching wants, and by whether the same page showed an AI Overview, the AI-written summary Google places above the ordinary results. ## Software and home service buyers see Reddit most 49.8% of Google software searches show a Reddit thread in the top 10 results. The spread by industry is huge. Half of software searches show Reddit on page one, rising to 54% on mobile. Pest control, home security, weddings and HVAC all sit between 34% and 43%. These are purchases where buyers want a second opinion from someone who has been through it: which tool, which contractor, which alarm system, whether a price is fair. Reddit in Google's top 10 (desktop) by industry SaaS 49.8% Pest control 42.2% Home security 38.5% Weddings 35.8% HVAC 34.4% Banking and loans 27.6% Solar 26.2% Moving companies 8.2% Dental 5.7% Accounting 4.2% Senior care 3.4% Real estate 3% Source: Suff Digital analysis of 20,000 desktop and 10,000 mobile Google results pages · Google US search results, September 2026 At the other end, Reddit rarely reaches the top 10 for real estate (3%), senior care (3.4%), accounting (4.2%) or dental (5.7%) searches. Buyers in these industries search for a listing or a local provider more than for opinions. ## One Google search in five shows Reddit on page one Across all 24 industries, a Reddit thread ranks in Google's top 10 on 20.5% of desktop searches and 15.6% of mobile searches. Counting Reddit links inside Google's discussion and forum boxes and similar features as well, Reddit appears somewhere on 25.9% of desktop results pages, about one in four. That makes Reddit one of the most common websites on Google's first page: in a count of the websites that hold the most top 10 spots across these searches, Reddit ranks second only to YouTube. For a business, this changes the competition. You are no longer only competing with other businesses for page one. You are competing with customers talking about your industry, and sometimes about you. ## Reddit and AI Overviews show up on the same searches Reddit ranks in the top 10 on 26.4% of desktop searches that also show an AI Overview, and on 12.5% of searches without one. Where Google adds an AI summary, a Reddit thread is more than twice as likely to be ranking below it. Both appear on searches where people want advice and opinions rather than a single fact or a specific website. Reddit in Google's top 10 by desktop search group All searches 20.5% With AI Overview 26.4% Without AI Overview 12.5% Under 10,000 monthly searches 23.9% 10,000 to 100,000 monthly searches 16.6% 100,000+ monthly searches 12% Search volume matters too. Reddit ranks for 23.9% of keywords searched under 10,000 times a month, 16.6% of keywords searched 10,000 to 100,000 times, and 12% of keywords searched more than 100,000 times. The mid-sized, specific searches that bring a business its best-qualified buyers are the ones where Reddit shows up most. ## What this means for businesses Search your ten most important keywords and see which Reddit threads rank. Read them. They show what real buyers ask, what they complain about and which competitors they recommend. That is useful for your website content and your sales pitch, even if you never post. If you do take part, do it as a person, not an advertiser. Answer questions in the relevant subreddits with useful detail and follow each subreddit's rules on self-promotion. Then answer the same questions on your own website, so the searchers who skip the thread find a clear answer from you on page one. This matters most in software, where half of searches show a Reddit thread. A saas seo agency (https://www.suffdigital.com/seo/saas-seo-agency) that tracks Reddit alongside your rankings can tell you which threads shape your buyers' choices. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall - Suff Digital

## Cite this study APA Suff Digital. (2026). Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall. https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share Plain link Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall - Suff Digital - https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share ## Frequently asked questions ### How often does Reddit show up on Google's first page? ### Which industries see the most Reddit results on Google? ### Is Reddit more common on Google desktop or mobile? ### Does Reddit rank more often when Google shows an AI Overview? ## Related studies - SEO Google's Discussions and Forums Box Appears on Only 3.4% of Searches: https://www.suffdigital.com/resources/data-studies/google-discussions-forums-feature-rate - SEO Just 100 Websites Hold 37% of Google's Top 10 Results: https://www.suffdigital.com/resources/data-studies/top-100-domains-google-share - SEO Google Shows a People Also Ask Box on 88% of Searches: https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency - SEO Featured Snippets Appear on 0.1% of Google Desktop Searches vs 57.6% for AI Overviews: https://www.suffdigital.com/resources/data-studies/featured-snippets-rate-2026 ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share#article", "headline": "Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall", "description": "A Reddit thread ranks in Google's top 10 results for 49.8% of software searches, half of them, against 20.5% of searches across 24 industries. 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For real estate searches the rate is 3%.", "url": "https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google US results pages, desktop and mobile" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share#faq", "mainEntity": [ { "@type": "Question", "name": "How often does Reddit show up on Google's first page?", "acceptedAnswer": { "@type": "Answer", "text": "A Reddit thread ranks in Google's top 10 results for 20.5% of desktop searches (September 2026), and Reddit appears somewhere on 25.9% of Google desktop results pages." } }, { "@type": "Question", "name": "Which industries see the most Reddit results on Google?", "acceptedAnswer": { "@type": "Answer", "text": "Software, where a Reddit thread ranks in Google's top 10 for 49.8% of searches, followed by pest control at 42.2%. Real estate has the fewest at 3%." } }, { "@type": "Question", "name": "Is Reddit more common on Google desktop or mobile?", "acceptedAnswer": { "@type": "Answer", "text": "Desktop. A Reddit thread ranks in Google's top 10 on 20.5% of desktop searches and 15.6% of mobile searches." } }, { "@type": "Question", "name": "Does Reddit rank more often when Google shows an AI Overview?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Reddit ranks in Google's top 10 on 26.4% of searches that show an AI Overview, against 12.5% of searches without one." } } ] } ] } ] ```