--- title: "Roofing Google Ads Cost per Click: $6.22 on Average" url: https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc description: "Roofing Google Ads cost per click averages $6.22, 42% below the $10.82 average across 23 industries. \"Gutter replacement\" tops out at $36.45. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Froofing-google-ads-cpc&text=Roofing%20Google%20Ads%20Clicks%20Cost%20%246.22%20on%20Average%20vs%20%2410.82%20Across%20Industries Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Froofing-google-ads-cpc Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Froofing-google-ads-cpc Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Froofing-google-ads-cpc&title=Roofing%20Google%20Ads%20Clicks%20Cost%20%246.22%20on%20Average%20vs%20%2410.82%20Across%20Industries A click on a roofing Google Ads keyword costs **$6.22** on average, 42% less than the $10.82 average across 23 industries and less than HVAC, plumbing or pest control. Repair and gutter searches cost the most, led by "gutter replacement" at $36.45. Analysis of 136 roofing keywords · Google Ads Keyword Planner, September 2026 ## Key Findings 1. 1. A click on a roofing Google Ads keyword costs **$6.22** on average, 42% less than the $10.82 average across 23 industries, placing roofing 16th of the 23. Copy stat 2. 2. Roofing Google Ads clicks cost less than HVAC (**$7.64** ), pest control ($9.69) and plumbing ($16.67) clicks. Copy stat 3. 3. The most expensive roofing Google Ads keyword, "gutter replacement", costs **$36.45** per click, followed by "flat roof repair" at $32.58. Copy stat 4. 4. Roofers in Maryland pay **43%** more per Google Ads click than the national price for the same keywords, while Illinois roofers pay 25% less. Copy stat 5. 5. A click on a roofing keyword costs **$2.86** on Microsoft Ads against $6.56 on Google Ads for the same keywords, 56% less. Copy stat ## Summary A storm has torn shingles off the roof and water is dripping into the attic. The homeowner searches for roof repair and clicks the first ad. For the roofer who wins that click, the job could be a repair or a full replacement, and the click itself cost around $30. Cost per click, or CPC, is what an advertiser pays each time someone clicks its ad, whether or not that person books an inspection. It decides how many leads a monthly budget buys. Compared with other home trades, roofing is a cheap place to advertise, which shifts the question for a roofer from what clicks cost to which clicks turn into jobs. A click on a roofing keyword costs **$6.22** on average, 42% below the $10.82 average across 18,477 keywords in 23 industries, and half of roofing keywords cost $3.21 or less. Repair and gutter searches cost five times the average, and Maryland roofers pay 43% more than the national price for the same searches. ## What we measured In September 2026 we collected Google Ads Keyword Planner prices for roofing keywords, each searched at least 2,900 times a month in the US. We kept the 136 keywords that match core roofing terms and have a price above zero. For those we calculated the average, median and spread of cost per click and compared them with 18,477 keywords across 23 industries. We also collected state-level prices for the 25 largest states and Microsoft Ads prices for the 112 keywords priced on both platforms. Cost per click is Google's estimate of the average price an advertiser pays for one click on an ad shown for that search. The median is the middle keyword: half cost less, half cost more. The volume-weighted average counts each keyword by how often it is searched. Each state is compared with the national price of the same keywords, so its percentage shows how much more or less a local roofer pays for identical searches. ## Roofing clicks cost less than other home trades $6.22 is the average cost of a click on a roofing Google Ads keyword. Roofing sits 16th of 23 industries by average cost per click, below HVAC at $7.64, pest control at $9.69 and plumbing at $16.67. The median roofing keyword costs $3.21, and the middle half cost between $1.04 and $7.97. The most common price band is under $1, holding 31 keywords, 23% of the total, and fewer than one in five roofing keywords, 18%, cost $10 or more. Share by CPC range Under $1 23% $1 to $2 16% $2 to $5 22% $5 to $10 21% $10 to $20 12% $20 to $50 5.9% Source: Suff Digital analysis of 136 roofing keywords · Google Ads Keyword Planner, September 2026 | CPC range | Keywords | Share | | --- | --- | --- | | Under $1 | 31 | 23% | | $1 to $2 | 22 | 16% | | $2 to $5 | 30 | 22% | | $5 to $10 | 28 | 21% | | $10 to $20 | 17 | 12% | | $20 to $50 | 8 | 5.9% | Roofing work is often bought after a storm or when a roof reaches the end of its life, not in the middle of the night, so roofing searches lack the round-the-clock urgency that pushes plumbing and HVAC emergency clicks so high. Weighted by how often each keyword is searched, the average is $6.91, and "roofing" itself, the biggest keyword at 165,000 searches a month, costs $18.13. ## Gutter and repair searches cost the most The top of the list is where the paying jobs are. "gutter replacement" costs $36.45 a click, "flat roof repair" $32.58, "shingle roof repair" $31.11 and "roof repair contractor" $30.02. A local roofing company's name, searched 8,100 times a month, also sits near the top at $31.12. The most expensive 10% of roofing keywords cost $17.79 or more. CPC by keyword gutter replacement $36.45 flat roof repair $32.58 shingle roof repair $31.11 roof repair contractor $30.02 gutter contractor $26.53 installing metal roofing $23.19 roof installation $21.72 affordable roofing $19.87 tpo roofing installation $18.82 | Keyword | CPC | Monthly searches | | --- | --- | --- | | gutter replacement | $36.45 | 9,900 | | flat roof repair | $32.58 | 4,400 | | shingle roof repair | $31.11 | 3,600 | | roof repair contractor | $30.02 | 6,600 | | gutter contractor | $26.53 | 4,400 | | installing metal roofing | $23.19 | 18,100 | | roof installation | $21.72 | 27,100 | | affordable roofing | $19.87 | 3,600 | | tpo roofing installation | $18.82 | 4,400 | These searches name a specific job and ask for someone to do it: a repair, a contractor, an installation. They come from homeowners ready to get a quote, so roofers bid more for them than for general searches about roofing materials or costs. ## Maryland pays the biggest premium for roofing clicks Location changes the price of the same search. Among the 25 largest states, Maryland pays the biggest premium for roofing clicks: $8.06 on average, 43% above the national price of the same keywords. Washington follows at $8.35 (38% above) and Arizona at $7.55 (31% above). Illinois has the biggest discount at $4.31, 25% below. Each state is compared with the national price of the keywords priced there, which is why Washington's slightly higher average is a smaller premium. State mean CPC by state Maryland $8.06 Washington $8.35 Arizona $7.55 Louisiana $4.32 Alabama $4.27 Illinois $4.31 | State | Keywords | State mean CPC | vs national | | --- | --- | --- | --- | | Maryland | 122 | $8.06 | +43% | | Washington | 132 | $8.35 | +38% | | Arizona | 127 | $7.55 | +31% | | Louisiana | 116 | $4.32 | -16% | | Alabama | 118 | $4.27 | -18% | | Illinois | 131 | $4.31 | -25% | Microsoft Ads, which shows ads on Bing, is cheaper still. For the 112 roofing keywords priced on both platforms, a Microsoft Ads click costs $2.86 on average against $6.56 on Google Ads, 56% less. Roofing demand peaked in September 2025 and was lowest in February 2026, a swing of 1.5 times in total monthly searches. ## What this means for roofing contractors With cheap clicks, the bigger question is lead quality, not cost. Use call tracking and a form that asks about the job, so you can tell repair leads from full replacements and see which keywords bring the jobs worth having. Put the most budget on repair, installation and gutter searches, and keep material and price research searches out. Plan around weather as well as the calendar. National demand peaked in September and dipped in February, but storms in your area can matter more than national patterns, so be ready to raise budgets after a major storm. Because paid clicks are cheap, pair them with work on your Google Business Profile and service pages: the seo for roofing companies (https://www.suffdigital.com/seo/seo-for-roofers) program at Suff Digital builds the organic side so the same repair searches bring in leads without a click fee. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Roofing Google Ads Clicks Cost $6.22 on Average vs $10.82 Across Industries - Suff Digital

## Cite this study APA Suff Digital. (2026). Roofing Google Ads Clicks Cost $6.22 on Average vs $10.82 Across Industries. https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc Plain link Roofing Google Ads Clicks Cost $6.22 on Average vs $10.82 Across Industries - Suff Digital - https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc ## Frequently asked questions ### How much does a Google Ads click cost for roofers? ### What is the most expensive roofing keyword on Google Ads? ### Is roofing cheaper to advertise than other home trades? ### Which state pays the most for roofing Google Ads clicks? ### Is Microsoft Ads cheaper than Google Ads for roofers? ## Related studies - PPC Emergency HVAC Searches Cost $83.57 per Google Ads Click vs $7.64 for the Average HVAC Keyword: https://www.suffdigital.com/resources/data-studies/hvac-google-ads-cpc - PPC Plumbers in Arizona Pay 115% More per Google Ads Click Than the National Price: https://www.suffdigital.com/resources/data-studies/plumbing-google-ads-cpc - PPC Solar Google Ads Clicks Cost 75% More in Pennsylvania Than the National Price: https://www.suffdigital.com/resources/data-studies/solar-google-ads-cpc - PPC Personal Injury Lawyers Pay $195.73 per Google Ads Click vs $1.68 for Auto Dealers: https://www.suffdigital.com/resources/data-studies/google-ads-cost-per-click-industry ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc#article", "headline": "Roofing Google Ads Clicks Cost $6.22 on Average vs $10.82 Across Industries", "description": "A click on a roofing Google Ads keyword costs $6.22 on average, 42% less than the $10.82 average across 23 industries and less than HVAC, plumbing or pest control. 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Repair and gutter searches cost the most, led by \"gutter replacement\" at $36.45.", "url": "https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google Ads Keyword Planner (US national and state prices); Microsoft Ads keyword prices" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/roofing-google-ads-cpc#faq", "mainEntity": [ { "@type": "Question", "name": "How much does a Google Ads click cost for roofers?", "acceptedAnswer": { "@type": "Answer", "text": "A click on a roofing Google Ads keyword costs $6.22 on average and $3.21 at the median (September 2026), 42% less than the $10.82 average across 23 industries." } }, { "@type": "Question", "name": "What is the most expensive roofing keyword on Google Ads?", "acceptedAnswer": { "@type": "Answer", "text": "\"gutter replacement\" at $36.45 per click, followed by \"flat roof repair\" at $32.58 and \"shingle roof repair\" at $31.11." } }, { "@type": "Question", "name": "Is roofing cheaper to advertise than other home trades?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Roofing Google Ads clicks cost $6.22 on average, against $7.64 for HVAC, $9.69 for pest control and $16.67 for plumbing." } }, { "@type": "Question", "name": "Which state pays the most for roofing Google Ads clicks?", "acceptedAnswer": { "@type": "Answer", "text": "Maryland, where a roofing Google Ads click costs $8.06 on average, 43% above the national price of the same keywords. Illinois has the biggest discount of the large states at $4.31, 25% below." } }, { "@type": "Question", "name": "Is Microsoft Ads cheaper than Google Ads for roofers?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. On the same 112 roofing keywords, a Microsoft Ads click costs $2.86 on average against $6.56 on Google Ads, 56% less." } } ] } ] } ] ```