--- title: "SEO Data Studies, Page 2 | Suff Digital" url: https://www.suffdigital.com/resources/data-studies/seo?page=2 description: "Page 2 of Suff Digital's 48 original SEO studies, each with its data source, method and sample size." lang: en --- Resources: https://www.suffdigital.com/resources Guides: https://www.suffdigital.com/resources/guides News: https://www.suffdigital.com/resources/news Data Studies: https://www.suffdigital.com/resources/data-studies Data Studies # SEO Data Studies, Page 2 Studies on how Google ranks, displays and indexes pages: title and meta description rewrites, ranking churn, search features, schema markup, backlinks and on-page basics. The data comes from Google US search results on desktop and mobile, the websites behind US Google Business Profiles across dozens of industries, homepage code and Google Lighthouse results from the public HTTP Archive crawl, site popularity from Google's Chrome UX Report, and backlink records for small business websites. Each study lists its sample and method, so you can judge how far the findings apply to your own site. 48 studies · page 2 of 2 · Need help acting on them? See our technical SEO services (https://www.suffdigital.com/seo/technical-seo-services). 80.3% SEO ### YouTube Appears on Google's First Page for 80.3% of Roofing Searches vs 34.2% Overall: https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share A YouTube video appears on Google's first page for 80.3% of roofing searches, four in five, against 34.2% of searches across 24 industries. YouTube is the most common website on Google's first page, ahead of Reddit and Facebook. Sep 24, 2026 89% SEO ### Webflow Websites Pass Basic SEO Checks 89% of the Time vs 62% for WordPress: https://www.suffdigital.com/resources/data-studies/website-platform-seo-pass-rates 89% of business homepages built on Webflow pass four basic SEO checks, the best of any major website platform, against 62% on WordPress and 56% on Wix. Each platform has its own common gap, and most are a setting away from fixed. Sep 24, 2026 41.3% SEO ### 41.3% of Websites Don't List Their XML Sitemap in Robots.txt: https://www.suffdigital.com/resources/data-studies/xml-sitemap-robots-txt-rate 41.3% of websites don't point search engines to their XML sitemap in robots.txt, a one-line fix, and the most visited sites skip it more often than small ones: 45.9% of the 10k most visited websites leave it out, against 40.6% of sites outside the top million. Sep 24, 2026 68% SEO ### 68% of Business Keywords on Google Score as Easy to Rank For: https://www.suffdigital.com/resources/data-studies/keyword-difficulty-distribution 68% of US business keywords on Google score under 30 out of 100 for keyword difficulty, the range SEO tools label easy, and the median keyword scores 18. Mortgage keywords are the hardest, with a median of 37, more than seven times pest control's 5. Sep 24, 2026 58.8% SEO ### 59% of Business Searches on Google Come From People Looking to Buy: https://www.suffdigital.com/resources/data-studies/search-intent-buying-share 58.8% of US business searches on Google come from people comparing options or ready to buy, and the share runs from 88.5% for moving companies to 17.3% for plastic surgery, where most searchers are still researching. Sep 24, 2026 49.9% SEO ### Google Shows a Different Top 3 on Mobile and Desktop for 50% of Searches: https://www.suffdigital.com/resources/data-studies/mobile-vs-desktop-google-rankings For 49.9% of Google searches, the top three results on a phone differ from the top three on a computer, and the #1 result itself changes 18.8% of the time. Home remodeling searches differ most, at 67.2%. Sep 24, 2026 16.5% SEO ### Google and Bing Put the Same Page at #1 for Only 16.5% of Searches: https://www.suffdigital.com/resources/data-studies/google-vs-bing-top-result Google and Bing rank the same page first for only 16.5% of searches, so for 83.5% of searches the two engines send the top spot to different pages, and for 64.9% to different websites entirely. Sep 24, 2026 64.5% SEO ### Google Rewrites 65% of the Page Titles Shown in Its Top 10 Results: https://www.suffdigital.com/resources/data-studies/google-title-rewrite-rate Google changes the page title it shows for 64.5% of its top 10 results, and shows the title exactly as the website wrote it for just 27.2%. Titles of 61 to 80 characters are rewritten most, 76.3% of the time. Sep 24, 2026 59.7% SEO ### Google Ignores the Meta Description for 60% of Top 10 Results: https://www.suffdigital.com/resources/data-studies/google-meta-description-rewrite-rate Google ignores the page's own meta description for 59.7% of its top 10 results that have one, and once pages with no description are counted, it shows its own text under 67.3% of first-page links. Sep 24, 2026 82.2% SEO ### 82% of Law Firm Websites Have No Attorney or Legal Service Schema: https://www.suffdigital.com/resources/data-studies/law-firm-website-seo-audit 82.2% of law firm websites don't use Attorney or LegalService schema, the code that tells Google a site belongs to a law firm, and 39.8% miss at least one of four basic SEO elements on their homepage, above the 37.9% average across 15 industries. Sep 24, 2026 76.4% SEO ### 76% of Dental Practice Websites Have No Dentist Schema Markup: https://www.suffdigital.com/resources/data-studies/dental-website-seo-audit 76.4% of dental practice websites don't use Dentist schema, the code that tells Google a site belongs to a dental practice, even though dental websites handle the other SEO basics better than most: 30.2% miss a basic element on their homepage, against a 37.9% average across 15 industries. Sep 24, 2026 85.5% SEO ### 86% of Medical Practice Websites Have No Medical Practice Schema: https://www.suffdigital.com/resources/data-studies/medical-practice-website-seo-audit 85.5% of medical practice websites don't use medical schema, the code that tells Google a site belongs to a clinic or physician, and 36.2% have no schema markup of any kind, above the 32.9% average across 15 industries. Sep 24, 2026 85.3% SEO ### 85% of HVAC Company Websites Have No HVAC Business Schema Markup: https://www.suffdigital.com/resources/data-studies/hvac-website-seo-audit 85.3% of HVAC company websites don't use HVACBusiness schema, the code that tells Google a site belongs to a heating and cooling company, even though HVAC websites handle the other SEO basics better than any of 15 industries: 26% miss a basic element on their homepage, against a 37.9% average. Sep 24, 2026 93.4% SEO ### 93% of Plumbing Company Websites Have No Plumber Schema Markup: https://www.suffdigital.com/resources/data-studies/plumbing-website-seo-audit 93.4% of plumbing company websites don't use Plumber schema, the code that tells Google a site belongs to a plumber, even though plumbing websites handle the other SEO basics better than most: 30.5% miss a basic element on their homepage, against a 37.9% average across 15 industries. Sep 24, 2026 88.3% SEO ### 88% of Roofing Company Websites Have No Roofing Contractor Schema: https://www.suffdigital.com/resources/data-studies/roofing-website-seo-audit 88.3% of roofing company websites don't use RoofingContractor schema, the code that tells Google a site belongs to a roofer, even though roofing websites handle the other SEO basics better than most: 28.1% miss a basic element on their homepage, against a 37.9% average across 15 industries. Sep 24, 2026 86.3% SEO ### 86% of Real Estate Websites Have No Real Estate Agent Schema: https://www.suffdigital.com/resources/data-studies/real-estate-website-seo-audit 86.3% of real estate websites don't use RealEstateAgent or RealEstateListing schema, the code that tells Google a site belongs to an agent or lists homes, and 46.1% have no schema markup at all, the second highest rate of 15 industries. Sep 24, 2026 84.7% SEO ### 85% of Restaurant Websites Have No Restaurant Schema Markup: https://www.suffdigital.com/resources/data-studies/restaurant-website-seo-audit 84.7% of restaurant websites don't use restaurant schema, the code that tells Google a site belongs to a restaurant, and 46.2% miss a basic SEO element on their homepage, the third highest rate of 15 industries. Sep 24, 2026 97% SEO ### 97% of Accounting Firm Websites Have No Accounting Service Schema: https://www.suffdigital.com/resources/data-studies/accounting-website-seo-audit 97% of accounting firm websites don't use AccountingService schema, the code that tells Google a site belongs to an accounting firm, and 53.1% miss a basic SEO element on their homepage, the worst rate of 15 industries. Sep 24, 2026 72.1% SEO ### 72% of Insurance Agency Websites Have No Insurance Agency Schema: https://www.suffdigital.com/resources/data-studies/insurance-website-seo-audit 72.1% of insurance agency websites don't use InsuranceAgency schema, the code that tells Google a site belongs to an insurance agency, while 31.5% miss a basic SEO element on their homepage, the fifth lowest rate of 15 industries. Sep 24, 2026 75.3% SEO ### 75% of Financial Advisor Websites Have No Financial Service Schema: https://www.suffdigital.com/resources/data-studies/financial-advisor-website-seo-audit 75.3% of financial advisor websites don't use FinancialService schema, the code that tells Google a site belongs to a financial firm, and 44.8% miss a basic SEO element on their homepage, the fifth highest rate of 15 industries. Sep 24, 2026 94.6% SEO ### 95% of SaaS Websites Have No Software Schema Markup: https://www.suffdigital.com/resources/data-studies/saas-website-seo-audit 94.6% of SaaS websites don't use SoftwareApplication or WebApplication schema, the code that tells search engines a site sells software, and 44% have no schema markup of any kind, against a 32.9% average across 15 industries. Sep 24, 2026 48.5% SEO ### 49% of Manufacturing Websites Fail Basic SEO Checks vs 37.9% Across 15 Industries: https://www.suffdigital.com/resources/data-studies/manufacturing-website-seo-audit 48.5% of manufacturing websites miss at least one of four basic SEO elements on their homepage, the second highest rate of 15 industries and well above the 37.9% average. One in three manufacturing homepages has no main heading. Sep 24, 2026 85.9% SEO ### 86% of Hotel Websites Have No Hotel or Lodging Schema: https://www.suffdigital.com/resources/data-studies/hotel-website-seo-audit 85.9% of hotel websites don't use Hotel or LodgingBusiness schema, the code that tells search engines a site belongs to a place to stay, and 38.1% miss at least one of four basic SEO elements on their homepage, against a 37.9% average across 15 industries. Sep 24, 2026 26.9% SEO ### 26.9% of Small Business Websites Link to Their Own Redirects vs 0.9% With Redirect Chains: https://www.suffdigital.com/resources/data-studies/small-business-technical-seo-housekeeping 26.9% of small business websites link from their own pages to an old address that redirects, about 30 times the 0.9% that have a chain of two redirects in a row, the redirect chains SEO tools warn about. The everyday housekeeping faults are the common ones: 18.3% of small business websites reuse page titles and 12.8% hide missing pages from Google. Sep 24, 2026 Make Search Your Best Channel ## Stop guessing. Start growing. Get a tailored growth plan for your site, backed by a senior team with 20+ years shipping results. Get Your Free Proposal (https://www.suffdigital.com/get-a-proposal) ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "CollectionPage", "@id": "https://www.suffdigital.com/resources/data-studies/seo?page=2#webpage", "url": "https://www.suffdigital.com/resources/data-studies/seo?page=2", "name": "SEO Data Studies, Page 2", "isPartOf": { "@id": "https://www.suffdigital.com/#website" }, "breadcrumb": { "@id": "https://www.suffdigital.com/resources/data-studies/seo?page=2#breadcrumb" } }, { "@type": "BreadcrumbList", "@id": "https://www.suffdigital.com/resources/data-studies/seo?page=2#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suffdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.suffdigital.com/resources" }, { "@type": "ListItem", "position": 3, "name": "Data Studies", "item": "https://www.suffdigital.com/resources/data-studies" }, { "@type": "ListItem", "position": 4, "name": "SEO", "item": "https://www.suffdigital.com/resources/data-studies/seo" } ] } ] } ] ```