--- title: "Streaming Brand Sentiment: Disney+ Leads With 71.5M Mentions" url: https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment description: "Streaming brand sentiment study: Disney+ is named on 71.5 million web pages, ahead of Netflix, and 27.5% of all mentions are negative. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fstreaming-brand-mentions-sentiment&text=Disney%2B%20Tops%20Streaming%20Brand%20Mentions%20Online%20With%2071.5%20Million%2C%20Ahead%20of%20Netflix Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fstreaming-brand-mentions-sentiment Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fstreaming-brand-mentions-sentiment Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fstreaming-brand-mentions-sentiment&title=Disney%2B%20Tops%20Streaming%20Brand%20Mentions%20Online%20With%2071.5%20Million%2C%20Ahead%20of%20Netflix Disney+ is named on **71.5 million** web pages, just ahead of Paramount+ (69.3 million) and Netflix (66.1 million), and all three keep negative mentions near 13%. Across 30 streaming brands, 27.5% of recent mentions are negative and 41.3% positive. Analysis of 29,999 online mentions of 30 streaming brands · news sites, blogs, stores and other web pages, September 2026 ## Key Findings 1. 1. Disney+ is the most-mentioned streaming brand online, with **71.5 million** web mentions, just ahead of Paramount+ at 69.3 million and Netflix at 66.1 million. Copy stat 2. 2. The three most-mentioned streaming brands, Disney+, Paramount+ and Netflix, each have about **13%** of recent online mentions negative, less than half the 27.5% streaming average. Copy stat 3. 3. **41.3%** of recent online mentions of streaming brands are positive, against 27.5% negative, and only 14% are strongly negative. Copy stat 4. 4. **31.3%** of news mentions of streaming brands are negative, against 24.4% on other websites, the smallest news gap of eight industries. Copy stat 5. 5. MGM+ has the least negative coverage of 30 streaming brands, with **0.5%** of recent mentions negative, followed by Amazon Prime Video at 2.6%. Copy stat ## Summary A new season drops, a show trends, a price change is announced, and within a day the streaming service behind it is named on thousands of pages: episode recaps, "what to watch this weekend" lists, review sites, deal posts and news about subscriber numbers. Most of that writing is about the content, not the company. For streaming marketers, that makes coverage both huge and forgiving. The brand gets credit for every show people love, and complaints about prices or cancellations are diluted by a constant flow of entertainment writing. Knowing how the leaders compare shows what a normal share of voice and tone look like. The leaders are close. **Disney+** is named on 71.5 million web pages, Paramount+ on 69.3 million and Netflix on 66.1 million, and all three have about 13% of recent mentions negative. Across 30 streaming brands, 41.3% of mentions are positive and 27.5% negative. ## What we measured On September 23, 2026 we collected the 1,000 most recent online mentions of each of 30 well-known video and audio streaming brands, 29,999 mentions in all, from news sites, blogs, online stores and other pages. Each mention is scored automatically by a sentiment model for positive, negative and neutral tone, based on the text around the brand name, and web mentions count every page that contains the exact brand name. We also counted every web page that mentions each brand to measure its total coverage. A mention is positive or negative when that score is the highest of the three, and strongly negative when its negative score is above 0.5 on a scale of 0 to 1. Share of coverage is a brand's web mentions divided by the combined mentions of the 18 brands ranked; brands whose names are everyday words or overlap with a larger brand, such as Max, Peacock and ESPN+, are not ranked by coverage. The eight industries compared across this series are streaming, banks, airlines, telecom, insurance, retail, fast food and hotels. ## Disney+, Paramount+ and Netflix are neck and neck 71.5 million web pages mention Disney+, the most of any ranked streaming brand. Disney+ is mentioned on 71.5 million web pages, 19% of the total for the 18 streaming brands ranked. Paramount+ (69.3 million, 18%) and Netflix (66.1 million, 17%) are close behind, and SiriusXM (45.7 million) leads the audio brands. Share of coverage by brand Disney+ 19% Paramount+ 18% Netflix 17% SiriusXM 12% Spotify 6.8% YouTube TV 5.2% Apple TV+ 5% MGM+ 4.2% Hulu 4% Amazon Prime Video 2.7% Source: Suff Digital analysis of 29,999 online mentions of 30 streaming brands · news sites, blogs, stores and other web pages, September 2026 | Brand | Web mentions | Share of coverage | | --- | --- | --- | | Disney+ | 71.5M | 19% | | Paramount+ | 69.3M | 18% | | Netflix | 66.1M | 17% | | SiriusXM | 45.7M | 12% | | Spotify | 25.8M | 6.8% | | YouTube TV | 19.7M | 5.2% | | Apple TV+ | 18.9M | 5% | | MGM+ | 15.9M | 4.2% | | Hulu | 15.2M | 4% | | Amazon Prime Video | 10.1M | 2.7% | The big three also share a mild tone: Disney+ has 13.8% of recent mentions negative, Paramount+ 13.9% and Netflix 12.1%, each less than half the 27.5% streaming average. For the leaders, the challenge is standing out in a crowded field rather than repairing a negative image. ## Streaming brands get mostly positive coverage 41.3% of recent streaming mentions are positive and 27.5% negative, and 14% are strongly negative, about one in seven. Streaming brands are written about mainly through their shows, films and music, so the tone follows the entertainment, and most entertainment writing is enthusiastic. That puts streaming among the mildest of the eight industries: its negative share is lower than banks, airlines, telecom, insurance and retail. The complaints that do appear focus on price rises, password sharing rules and canceled shows, and they are a small part of a much larger conversation. ## News and other websites treat streaming almost alike News pages carry 44.2% of all streaming mentions, a larger share than in any other industry in this series, and 31.3% of those mentions are negative, against 24.4% on blogs, stores and other page types. Share negative by where the mention appears All pages 27.5% News pages 31.3% Other pages 24.4% The gap between news and everything else is the smallest of the eight industries. Much streaming "news" is entertainment news: release dates, trailers, casting and reviews, which reads far more positively than news about banks or airlines. ## MGM+ and Amazon Prime Video draw the mildest coverage MGM+ has the least negative coverage of the 30 streaming brands, with 0.5% of recent mentions scored negative. Amazon Prime Video (2.6%), Sling TV (4.1%), SiriusXM (8.9%) and Crunchyroll (10.9%) complete the five mildest. Scores are automated and cover each brand's 1,000 most recent mentions. Recent mentions scored negative by brand MGM+ 0.5% Amazon Prime Video 2.6% Sling TV 4.1% SiriusXM 8.9% Crunchyroll 10.9% At the other end, the five most negatively covered streaming services each have 42.3% or more of their recent mentions scored negative, the highest at 62.1%. Several are smaller or niche services, where a single price change or outage can make up a large share of recent coverage. ## What this means for streaming and media marketing teams Lean on the content. Streaming coverage is mostly positive because it is mostly about shows, films and music, so a brand's most effective PR is often a steady flow of release news, trailers, talent interviews and viewing guides that other sites can pick up. For smaller services, watch tone closely. With fewer mentions, one price change, outage or catalog loss can dominate recent coverage. Track negative share by source every month so you can see whether criticism is coming from news, reviews or social discussion, and answer it there. Benchmark against the leaders: about 13% negative is what the three biggest services achieve. Our media monitoring (https://www.suffdigital.com/services/digital-pr/brand-mentions) service tracks streaming brand mentions, share of voice and tone against the competitors you choose. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix - Suff Digital

## Cite this study APA Suff Digital. (2026). Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix. https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment Plain link Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix - Suff Digital - https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment ## Frequently asked questions ### Which streaming brand gets the most online coverage? ### What share of online mentions of streaming brands are negative? ### Is Netflix covered more negatively than Disney+? ### Which streaming brands have the least negative online coverage? ## Related studies - Digital PR Temu Out-Mentions eBay and Walmart Online With 69.7 Million Web Mentions: https://www.suffdigital.com/resources/data-studies/retail-brand-mentions-sentiment - Digital PR Starbucks Has 10.6 Million Online Mentions, More Than KFC and McDonald's Combined: https://www.suffdigital.com/resources/data-studies/fast-food-brand-mentions-sentiment - Digital PR Only 17.9% of Online Mentions of Hotel and Lodging Brands Are Negative vs 40.6% for Banks: https://www.suffdigital.com/resources/data-studies/hotel-brand-mentions-sentiment - Digital PR 38.5% of Brand Mentions on News Pages Are Negative vs 26.2% on Other Websites: https://www.suffdigital.com/resources/data-studies/negative-brand-mentions-online ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment#article", "headline": "Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix", "description": "Disney+ is named on 71.5 million web pages, just ahead of Paramount+ (69.3 million) and Netflix (66.1 million), and all three keep negative mentions near 13%. Across 30 streaming brands, 27.5% of recent mentions are negative and 41.3% positive.", "image": [ "https://www.suffdigital.com/images/suff-digital-share-16x9.jpg" ], "url": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment", "datePublished": "2026-09-24", "dateModified": "2026-09-24", "author": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO", "url": "https://www.suffdigital.com/who-we-are" }, "publisher": { "@id": "https://www.suffdigital.com/#organization" }, "mainEntityOfPage": { "@id": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment", "@type": "WebPage" }, "isPartOf": { "@id": "https://www.suffdigital.com/#website" } }, { "@type": "BreadcrumbList", "@id": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.suffdigital.com/" }, { "@type": "ListItem", "position": 2, "name": "Resources", "item": "https://www.suffdigital.com/resources" }, { "@type": "ListItem", "position": 3, "name": "Data Studies", "item": "https://www.suffdigital.com/resources/data-studies" }, { "@type": "ListItem", "position": 4, "name": "Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix" } ] }, { "@type": "Dataset", "@id": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment#dataset", "name": "Disney+ Tops Streaming Brand Mentions Online With 71.5 Million, Ahead of Netflix", "description": "Disney+ is named on 71.5 million web pages, just ahead of Paramount+ (69.3 million) and Netflix (66.1 million), and all three keep negative mentions near 13%. Across 30 streaming brands, 27.5% of recent mentions are negative and 41.3% positive.", "url": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Web pages that mention each streaming brand by its exact name, with the model-scored tone (positive, negative or neutral) of its 1,000 most recent mentions; total web mentions per brand" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/streaming-brand-mentions-sentiment#faq", "mainEntity": [ { "@type": "Question", "name": "Which streaming brand gets the most online coverage?", "acceptedAnswer": { "@type": "Answer", "text": "Disney+, with 71.5 million web mentions (September 2026), just ahead of Paramount+ at 69.3 million and Netflix at 66.1 million." } }, { "@type": "Question", "name": "What share of online mentions of streaming brands are negative?", "acceptedAnswer": { "@type": "Answer", "text": "27.5% of recent online mentions of streaming brands are negative, 41.3% are positive and 14% are strongly negative." } }, { "@type": "Question", "name": "Is Netflix covered more negatively than Disney+?", "acceptedAnswer": { "@type": "Answer", "text": "No. Netflix has 12.1% of recent online mentions negative, Disney+ 13.8% and Paramount+ 13.9%, all well under the 27.5% streaming average." } }, { "@type": "Question", "name": "Which streaming brands have the least negative online coverage?", "acceptedAnswer": { "@type": "Answer", "text": "MGM+, with 0.5% of recent online mentions negative, followed by Amazon Prime Video at 2.6% and Sling TV at 4.1%." } } ] } ] } ] ```