--- title: "CMS Migration Statistics: Shopify Won 41% of Switching Sites" url: https://www.suffdigital.com/resources/data-studies/website-platform-switching-rate description: "CMS migration statistics: 41% of top websites that changed platforms in six months moved to Shopify, a net gain of 717 websites. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fwebsite-platform-switching-rate&text=Shopify%20Won%2041%25%20of%20Websites%20That%20Switched%20Platforms%20in%20Six%20Months Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fwebsite-platform-switching-rate Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fwebsite-platform-switching-rate Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fwebsite-platform-switching-rate&title=Shopify%20Won%2041%25%20of%20Websites%20That%20Switched%20Platforms%20in%20Six%20Months **41%** of the top websites that switched platforms between September 2025 and March 2026 moved to Shopify, a net gain of 717 websites. No other platform gained more than 41. Self-managed systems such as WooCommerce, WordPress and Magento saw more websites leave than arrive. Analysis of 231,415 of the 1 million most visited homepages with a known website platform · the public HTTP Archive crawl, September 2025 to March 2026 ## Key Findings 1. 1. **41%** of top websites that switched platforms in six months moved to Shopify, a net gain of 717 websites. Copy stat 2. 2. **0.85%** of the 1 million most visited websites with a known platform switched to a completely different platform in six months. Copy stat 3. 3. Webflow had the second-largest net gain among website platforms, **+41** websites in six months, against Shopify's +717. Copy stat 4. 4. **264** top websites moved from WooCommerce to Shopify in six months, the biggest source of Shopify's new websites. Copy stat 5. 5. Magento lost **218** top websites to other platforms in six months and gained 43, and most of those leaving went to Shopify. Copy stat ## Summary An online store owner has spent another weekend updating plugins, patching the server and fixing a checkout extension that broke after the last update. The question comes up again: should the store move to a platform where someone else handles all of that? Across the most visited websites, owners who do switch are answering yes, and most of them are choosing the same destination. A website platform is the system a site is built and run on, such as WordPress, Shopify, Magento or Webflow. Moving from one to another is a major project: every page, product and address has to be rebuilt or carried over. That is why platform switches are rare for any one business, and why the direction they take says a lot about where the market is heading. 0.85% of the 1 million most visited websites with a known platform switched completely in six months, 1,957 websites. **41%** of them landed on Shopify, a net gain of 717. The platforms that lost the most were those where the owner runs updates, hosting and extensions. ## What we measured We took every homepage among the 1 million most visited websites in the HTTP Archive crawl, a public project that records the technology behind millions of websites each month, and read the content management and ecommerce platforms it detected in September 2025 and March 2026. 231,415 of those homepages had a detected platform. A website counts as a switcher when none of its March platforms matches any of its September platforms, a complete change rather than an added tool. For each platform we counted switchers gained and lost; net is gained minus lost. A route such as "WooCommerce to Shopify" counts websites that ran WooCommerce alone in September and Shopify alone in March. ## Shopify took 41% of all switchers 41% of top websites that switched platforms in six months moved to Shopify. Shopify gained 793 switchers and lost 76, a net gain of 717. No other platform came close: Webflow was a distant second at +41, followed by headless content systems such as Sanity (+28), Contentstack (+20) and Storyblok (+18), the design-led builder Framer (+19) and the commerce platforms Odoo and Tiendanube. Switchers gained by platform Shopify 793 Webflow 68 Sanity 33 Contentstack 21 Framer 20 Storyblok 19 Odoo 23 Adobe Experience Manager 38 Tiendanube 19 Ghost 11 Source: Suff Digital analysis of 231,415 of the 1 million most visited homepages with a known website platform · the public HTTP Archive crawl, September 2025 to March 2026 | Platform | Switchers gained | Switchers lost | Net | | --- | --- | --- | --- | | Shopify | 793 | 76 | +717 | | Webflow | 68 | 27 | +41 | | Sanity | 33 | 5 | +28 | | Contentstack | 21 | 1 | +20 | | Framer | 20 | 1 | +19 | | Storyblok | 19 | 1 | +18 | | Odoo | 23 | 6 | +17 | | Adobe Experience Manager | 38 | 21 | +17 | | Tiendanube | 19 | 5 | +14 | | Ghost | 11 | 1 | +10 | Some platforms trade websites without growing. Craft CMS gained 13 switchers and lost 13, Webflow Ecommerce gained 7 and lost 7, and Adobe Experience Manager gained 38 and lost 21. Large organizations move between these systems as contracts come up for renewal, so the traffic in both directions can be heavy even when the net change is small. ## Where switchers came from Most switchers left platforms where the owner or a developer runs updates, hosting and extensions. WooCommerce, the store plugin for WordPress, lost 348 websites and gained 109, a net loss of 239, and was the biggest source of Shopify's growth: 264 websites went straight from WooCommerce to Shopify. Magento lost 218 and gained 43, and 135 of the websites leaving Magento went to Shopify. Switchers gained by platform WooCommerce 109 WordPress 352 Magento 43 Drupal 50 PrestaShop 26 Joomla 9 Salesforce Commerce Cloud 17 VTEX 18 OpenCart 9 | Platform | Switchers gained | Switchers lost | Net | | --- | --- | --- | --- | | WooCommerce | 109 | 348 | -239 | | WordPress | 352 | 575 | -223 | | Magento | 43 | 218 | -175 | | Drupal | 50 | 134 | -84 | | PrestaShop | 26 | 98 | -72 | | Joomla | 9 | 62 | -53 | | Salesforce Commerce Cloud | 17 | 59 | -42 | | VTEX | 18 | 38 | -20 | | OpenCart | 9 | 27 | -18 | The pattern points to one motive. Hosted platforms take plugin updates, server security and upgrades off the owner's list, and owners of top websites who switch are choosing that over the flexibility of running it themselves. ## WordPress is both a common exit and a common landing spot WordPress gained 352 switchers, more than any platform except Shopify, and lost 575, more than any platform at all, for a net change of -223. It remains a common landing spot for websites leaving other content systems, even while stores built on WordPress with WooCommerce move to hosted commerce. For a business, that means the choice is less about WordPress versus everything else and more about what the website does. A content website still has plenty of company on WordPress; a store running WooCommerce is in the group most likely to be weighing a move. ## What this means for ecommerce and marketing leaders If you run a store on WooCommerce, Magento or another self-managed system and are weighing a move, you are in large company. The move itself is where the risk sits: in a separate Suff Digital study of 185 of these switchers, most websites dipped below their pre-switch Google traffic in the months after the change. Plan redirects and content mapping before you pick a launch date, not after. If you are staying where you are, budget for the upkeep that is pushing others away: core and plugin updates, PHP upgrades and security patches. If you are moving, working with a team that offers ecommerce migration services (https://www.suffdigital.com/services/website-migration/ecommerce-replatforming) means every product, category and old address is mapped to the new store before it goes live. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: Shopify Won 41% of Websites That Switched Platforms in Six Months - Suff Digital

## Cite this study APA Suff Digital. (2026). Shopify Won 41% of Websites That Switched Platforms in Six Months. https://www.suffdigital.com/resources/data-studies/website-platform-switching-rate Plain link Shopify Won 41% of Websites That Switched Platforms in Six Months - Suff Digital - https://www.suffdigital.com/resources/data-studies/website-platform-switching-rate ## Frequently asked questions ### How often do websites switch platforms? ### Which platform gains the most switchers? ### Where do switchers come from? ### How many stores moved from WooCommerce to Shopify? ## Related studies - Website Migration Magento Lost 23.8% of Its Stores in Two Years vs 22.7% Growth for Shopify: https://www.suffdigital.com/resources/data-studies/magento-decline-two-years - Website Migration 64% of Websites Hold Fewer Page-One Google Rankings After Switching Platforms: https://www.suffdigital.com/resources/data-studies/organic-traffic-after-platform-switch - Website Migration Shopify Websites Grew 13.1% in a Year vs a 2.6% Drop for the Web Overall: https://www.suffdigital.com/resources/data-studies/shopify-growth-2026 - Website Migration WooCommerce Websites Fell by 121,411 in a Year, More Than All of Webflow: https://www.suffdigital.com/resources/data-studies/woocommerce-market-share-2026 ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/website-platform-switching-rate#article", "headline": "Shopify Won 41% of Websites That Switched Platforms in Six Months", "description": "41% of the top websites that switched platforms between September 2025 and March 2026 moved to Shopify, a net gain of 717 websites. 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