--- title: "YouTube SERP Statistics: 80.3% of Roofing Searches vs 34.2%" url: https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share description: "YouTube SERP statistics: a YouTube video appears on Google's first page for 34.2% of searches in 24 industries and 80.3% of roofing searches. See the data." lang: en --- Share Share on X: https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fyoutube-google-page-one-share&text=YouTube%20Appears%20on%20Google%27s%20First%20Page%20for%2080.3%25%20of%20Roofing%20Searches%20vs%2034.2%25%20Overall Share on Facebook: https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fyoutube-google-page-one-share Share on LinkedIn: https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fyoutube-google-page-one-share Share on Reddit: https://www.reddit.com/submit?url=https%3A%2F%2Fwww.suffdigital.com%2Fresources%2Fdata-studies%2Fyoutube-google-page-one-share&title=YouTube%20Appears%20on%20Google%27s%20First%20Page%20for%2080.3%25%20of%20Roofing%20Searches%20vs%2034.2%25%20Overall A YouTube video appears on Google's first page for **80.3%** of roofing searches, four in five, against 34.2% of searches across 24 industries. YouTube is the most common website on Google's first page, ahead of Reddit and Facebook. Analysis of 30,000 Google results pages · Google US search results, September 2026 ## Key Findings 1. 1. A YouTube video appears on Google's first page for **80.3%** of roofing searches, against 9.4% of searches for moving companies. Copy stat 2. 2. A YouTube video appears somewhere on Google's first page for **34.2%** of desktop searches and 34.8% of mobile searches, one search in three. Copy stat 3. 3. YouTube holds one of the ordinary top 10 spots on Google for **20.2%** of desktop searches, one search in five. Copy stat 4. 4. Google searches that show a local map show a YouTube video on page one **20.5%** of the time, about half the 39.8% rate for searches without a map. Copy stat 5. 5. Informational Google searches show a YouTube video on page one **40.9%** of the time, almost twice the 21.9% rate for searches from people comparing options. Copy stat ## Summary A homeowner notices a water stain on the ceiling after a storm and searches "signs you need a new roof". Above and among the websites on Google's first page sit YouTube videos from roofers walking across real roofs, pointing at cracked shingles and explaining what each problem costs to fix. The roofer with the clearest video gets the first look, and often the call. Google often shows videos on its first page, either as ordinary results or in a video carousel near the top. A video is a way onto page one that does not depend on outranking every other website, and for many local businesses it is one of the most direct. YouTube is the most common website on Google's first page. A YouTube video appears on page one for 34.2% of searches, one in three, and holds an ordinary top 10 spot on 20.2%. In trades and home services the rate is far higher: **80.3%** of roofing searches show a YouTube video, and electrical, home security and HVAC searches all top 60%. ## What we measured On September 23, 2026 we checked 20,000 desktop and 10,000 mobile Google results pages for US keywords across 24 industries and recorded every item on page one. A page counts if it shows a YouTube result anywhere, including the ordinary results, video carousels and short-video features. We also counted separately whether YouTube held one of the ordinary top 10 organic spots, and whether the page showed any video feature at all. We split the results by industry, by device, by search intent (whether the person wants to learn something, buy, compare options or reach a specific website) and by page layout: whether Google also showed an AI Overview, its AI-written summary above the results, or a local map pack, the map with three nearby businesses. ## Trades and home services are video searches 80.3% of Google roofing searches show a YouTube video on the first page. Roofing leads by a wide margin, followed by electrical (69.8%), home security (69.4%), HVAC (63.1%), plastic surgery (61.8%) and pest control (59.8%). These are searches where people want to see a problem or a result before they hire someone: a damaged roof, a faulty panel, an alarm installation, a before-and-after. YouTube on Google's first page (desktop) by industry Roofing 80.3% Electrical 69.8% Home security 69.4% HVAC 63.1% Plastic surgery 61.8% Pest control 59.8% Solar 55% Plumbing 49.3% Senior care 15.6% Personal injury law 14.2% Insurance 12.9% Real estate 11.1% Moving companies 9.4% Source: Suff Digital analysis of 30,000 Google results pages · Google US search results, September 2026 At the bottom are moving companies (9.4%), real estate (11.1%), insurance (12.9%) and personal injury law (14.2%). Personal injury law jumps to 38.6% on mobile, the widest device gap of these industries, so a law firm that checks its searches only on a computer misses many of the videos its clients see. ## One Google search in three shows YouTube Across all 24 industries, a YouTube video appears on Google's first page for 34.2% of desktop searches and 34.8% of mobile searches. YouTube holds one of the ordinary top 10 spots on 20.2% of desktop searches, and a video or short-video feature appears on 16.4%. In a count of all top 10 results, YouTube holds more spots than any other website, ahead of Reddit and Facebook. For a business, this means YouTube is part of the competition on page one whether or not it makes videos. On a third of searches, a spot on page one goes to a video, and that video can be one you made. ## Local maps push video down, AI Overviews pull it up The layout of the page matters. When Google shows a local map pack, a YouTube video appears on page one 20.5% of the time, against 39.8% when it does not; the map and its listings take up the space. When Google shows an AI Overview, YouTube appears 41.1% of the time, against 24.8% without one. YouTube anywhere on page one by desktop search group All searches 34.2% With AI Overview 41.1% Without AI Overview 24.8% With local map pack 20.5% Without local map pack 39.8% Informational intent 40.9% Transactional intent 38.5% Navigational intent 23.8% Commercial intent 21.9% What the searcher wants matters too. Informational searches, where people want to learn how to do or fix something, show YouTube 40.9% of the time, and transactional searches 38.5%. Commercial searches, where people compare options, show it 21.9% of the time, and navigational searches 23.8%. The best video opportunities are the questions customers ask before they call. ## What this means for businesses Search your top keywords and note which ones show YouTube results. Those are the searches where a short, useful video can win a spot on page one. For a roofer or an HVAC company, that might be "how to tell if you need a new roof" or "why is my AC blowing warm air". Keep videos plain and helpful: a title that matches the search, a spoken answer in the first 30 seconds, real footage of real jobs, and a link back to your website in the description. Then embed each video on the matching service page, so the page and the video support each other in search. For trades and home service businesses, video belongs in the same plan as the website. Our seo for contractors (https://www.suffdigital.com/seo/seo-for-contractors) work picks video topics from the searches where YouTube already shows up. ## Embed this research Paste this on your site to embed the charts. It links back to the source automatically.

Source: YouTube Appears on Google's First Page for 80.3% of Roofing Searches vs 34.2% Overall - Suff Digital

## Cite this study APA Suff Digital. (2026). YouTube Appears on Google's First Page for 80.3% of Roofing Searches vs 34.2% Overall. https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share Plain link YouTube Appears on Google's First Page for 80.3% of Roofing Searches vs 34.2% Overall - Suff Digital - https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share ## Frequently asked questions ### How often does YouTube appear on Google's first page? ### Which industries show the most YouTube videos on Google? ### Does YouTube rank in Google's regular organic results? ### Does a local map reduce YouTube results on Google? ## Related studies - SEO Reddit Ranks on Google's First Page for 49.8% of Software Searches vs 20.5% Overall: https://www.suffdigital.com/resources/data-studies/reddit-google-page-one-share - SEO Just 100 Websites Hold 37% of Google's Top 10 Results: https://www.suffdigital.com/resources/data-studies/top-100-domains-google-share - SEO Featured Snippets Appear on 0.1% of Google Desktop Searches vs 57.6% for AI Overviews: https://www.suffdigital.com/resources/data-studies/featured-snippets-rate-2026 - SEO Google Shows a People Also Ask Box on 88% of Searches: https://www.suffdigital.com/resources/data-studies/people-also-ask-frequency ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built for what's next.", "email": "hello@suffdigital.com", "telephone": "+1-629-236-0099", "foundingDate": "2022", "founder": { "@type": "Person", "name": "Matt Suffoletto", "jobTitle": "Founder & CEO" }, "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-629-236-0099", "email": "hello@suffdigital.com", "contactType": "sales", "areaServed": "US", "availableLanguage": [ "en" ] } ], "address": { "@type": "PostalAddress", "addressLocality": "Nashville", "addressRegion": "TN", "postalCode": "37219", "addressCountry": "US" }, "areaServed": { "@type": "Country", "name": "United States" }, "sameAs": [ "https://www.linkedin.com/company/suff-digital/", "https://www.instagram.com/suffdigital/", "https://www.youtube.com/@suffdigitalmarketing", "https://www.tiktok.com/@suffdigital" ], "knowsAbout": [ "Search Engine Optimization", "Pay-Per-Click Advertising", "Paid Social Advertising", "Conversion Rate Optimization", "Web Design", "Digital PR", "Link Building", "Website Migration", "Website Maintenance and Support", "Technical SEO", "Local SEO", "AI Search Optimization" ], "hasOfferCatalog": { "@type": "OfferCatalog", "name": "Suff Digital Services", "itemListElement": [ { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Search Engine Optimization (SEO)", "url": "https://www.suffdigital.com/" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Pay-Per-Click (PPC) Advertising", "url": "https://www.suffdigital.com/services/ppc" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Paid Social Advertising", "url": "https://www.suffdigital.com/services/paid-social" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Conversion Rate Optimization (CRO)", "url": "https://www.suffdigital.com/services/cro" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Web Design", "url": "https://www.suffdigital.com/services/web-design" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Article", "@id": "https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share#article", "headline": "YouTube Appears on Google's First Page for 80.3% of Roofing Searches vs 34.2% Overall", "description": "A YouTube video appears on Google's first page for 80.3% of roofing searches, four in five, against 34.2% of searches across 24 industries. 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YouTube is the most common website on Google's first page, ahead of Reddit and Facebook.", "url": "https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share", "creator": { "@id": "https://www.suffdigital.com/#organization" }, "datePublished": "2026-09-24", "dateModified": "2026-09-24", "license": "https://creativecommons.org/licenses/by/4.0/", "isAccessibleForFree": true, "measurementTechnique": "Google US results pages, desktop and mobile" }, { "@type": "FAQPage", "@id": "https://www.suffdigital.com/resources/data-studies/youtube-google-page-one-share#faq", "mainEntity": [ { "@type": "Question", "name": "How often does YouTube appear on Google's first page?", "acceptedAnswer": { "@type": "Answer", "text": "A YouTube video appears on Google's first page for 34.2% of desktop searches and 34.8% of mobile searches (September 2026)." } }, { "@type": "Question", "name": "Which industries show the most YouTube videos on Google?", "acceptedAnswer": { "@type": "Answer", "text": "Roofing, where a YouTube video appears on Google's first page for 80.3% of searches, followed by electrical (69.8%) and home security (69.4%). Moving companies show the fewest at 9.4%." } }, { "@type": "Question", "name": "Does YouTube rank in Google's regular organic results?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. YouTube holds one of the ordinary top 10 spots on Google for 20.2% of desktop searches, and across all searches it holds more top 10 results than any other website." } }, { "@type": "Question", "name": "Does a local map reduce YouTube results on Google?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Google searches that show a local map show a YouTube video on page one 20.5% of the time, against 39.8% for searches without one." } } ] } ] } ] ```