--- title: "Ecommerce CRO Agency | Product Page and Checkout Testing" url: https://www.suffdigital.com/services/cro/ecommerce-cro description: "An ecommerce CRO agency that tests your product pages, cart and checkout on your own theme, and judges every result on revenue per session. Book a call." lang: en --- • ECOMMERCE CRO # Ecommerce CRO Agency We find the steps between your product page and your payment screen that cost you orders, then test the fixes. You already pay to get shoppers into the store. Our ecommerce CRO agency counts every step from landing to confirmation, then tests what decides an order: delivery costs, account creation, mobile checkout and the question the product page never answers. Speak with a specialist: https://www.suffdigital.com/get-a-proposal Ecommerce CRO agency Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Ecommerce CRO strategy today • Why Suff Digital ## Store conversion work run by the senior operators who scoped it. We improve the store from product page to checkout: research the drop-off, build the test, implement the winner and check that revenue per session holds after launch. Ecommerce conversion optimization only works when the fix reaches the live theme, not just a testing dashboard. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director • What we do ## What Our Ecommerce CRO Services Include Six parts of the store we test, from the product page to the repeat order. Product page and checkout optimization carry the most recoverable revenue. (06) ### • What the product page has to answer We test the sizing, materials, delivery window, returns terms and in-use photography a shopper needs before deciding. ### • Fewer steps between cart and payment We test removing or merging the steps between the cart and the confirmation screen, including the ones your platform adds by default. ### • Making site search find products We read your search box log, fix the searches that return nothing, then test the results layout. ### • Where the delivery and returns terms appear We test where the delivery charge, threshold and returns terms appear, and how they are worded. The footer is not an answer. ### • Turning first-time buyers into repeat customers We test the confirmation screen, the order emails and the reorder path, instead of leaving them as the platform wrote them. ### • Bundles, free-delivery thresholds and subscriptions We test bundles, thresholds and subscription offers on revenue per session, and check margin has not dropped. See our process • • Common store problems ## Checkout points where stores lose shoppers These are the five problems store owners bring us most often. An ecommerce CRO agency should be able to name the cause of each. Diagnose my site • 01 ### The cart empties when the delivery charge appears Shoppers fill the cart and leave at the step that first shows a delivery charge. The surprise does the damage, not the amount. Why shoppers abandon carts is covered in our cart abandonment guide (https://www.suffdigital.com/resources/guides/how-to-reduce-cart-abandonment). 02 ### Product pages that never reach the cart Traffic lands on the product page and never reaches the cart. Usually the answer a shopper needs is there but too far down, or written for the catalog rather than for someone deciding. 03 ### You have to create an account to pay Your checkout asks for an account before payment, or looks like it does. Forced registration turns away the first-time buyers your ad spend just paid for, and a guest option hidden under a big sign-in button costs nearly as much. 04 ### Checkout falls apart on a phone Phones carry most of your sessions and a fraction of your revenue, and the gap is usually mechanical: a sticky bar over the pay button, a field opening the wrong keyboard, an address lookup that fails on real data. Check the express options too: 44.7% of Shopify stores do not show Shop Pay, Shopify's own one-click checkout, on their homepage (Shop Pay Adoption study (https://www.suffdigital.com/resources/data-studies/shop-pay-one-click-checkout)). 05 ### Your site search returns nothing Shoppers who use site search already know what they want, and yours returns nothing for the terms they type. Synonyms, plurals, misspellings and brand names are the usual gaps. For scale, 6.1% of online stores among the million most visited websites use a dedicated site search tool (Site Search Tools study (https://www.suffdigital.com/resources/data-studies/ecommerce-site-search-tools)). • Methodology ## Our Ecommerce CRO Process (06) Phase 01 Weeks 1-2 ### Counting every step to the confirmation We count every step from landing to confirmation, by device and traffic source, then reconcile it against your payment ledger. You get a map of where shoppers drop out. Phase 02 Week 3 ### Working out what each drop-off costs you We work out what each drop-off costs in lost orders, so the biggest drop is not automatically the one to fix first. A small loss on an expensive collection can matter more than a big one on low-value products. Phase 03 Weeks 3-4 ### Writing tests against the shared templates We write each test against the product and cart templates every page shares, so one win spreads across the catalog. Ideas your order numbers are too small to settle we mark as untestable. Phase 04 Two-week cycles ### Changes that survive a theme update We build changes to survive a theme update and to load without the page flashing, then check them on every screen size, browser and the payment sheet. Phase 05 Per quarter ### Scheduling around your trading peaks We set the calendar against your promotional windows and hand it over, so everyone can see which weeks are open for testing and which are locked. Nothing untested ships into a peak. Phase 06 Quarterly ### Making the winner permanent without losing order value We write the spec for building the winner into your theme, with a way to undo it, then keep some shoppers on the old version to check the gain is real. Order value and return rate are re-read after launch. Get started • • The shoppers you have already paid for ### Your store already has the shoppers. Four things decide whether they buy. Between the product page and the confirmation screen a shopper decides four things: is this the right product, what will delivery cost, do I have to create an account, will paying work on my phone. Almost all the revenue you can win back sits there. • The revenue attached to each step in your funnel • Separate numbers for phone and desktop, because they fail differently • Whether your order numbers are big enough to prove a change works • Why one fix keeps paying ### A better conversion rate makes all your ad spend go further. A better conversion rate is not a one-off gain. It applies to every visit you buy from then on, so it is worth more the more you spend on ads. Hire an ecommerce CRO agency before the next budget increase, not after. • A gain that holds keeps paying on every future campaign • What must not drop is agreed before we build • Return rate checked again after a change goes live 2,500+ businesses served ## Ecommerce CRO Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient ## Ecommerce CRO Deliverables Ecommerce conversion optimization services are easy to buy and hard to check, so here is what arrives. Month One Research ✓ Your store funnel, step by step — Every step from landing to confirmation, by device and source, with the revenue attached to each drop. ✓ What shoppers searched for and never found — The searches that came back empty, ranked by how many shoppers typed them. Months 2-3 Experiments ✓ Experiment plan for each store test — The problem, the change, how long it runs and what must not drop, all agreed before anything is built. ✓ Store test result and next decision — Checked once, at the end of the agreed run, with a keep, drop or too-close-to-call decision and why. Ongoing Rollout ✓ A spec for making the winner permanent — A spec your developer can build from, with a way to undo it. ✓ The log of every store test you ran — Every test, win or loss, and what it showed, so you never pay to ask the same question twice. ## Compare Ecommerce CRO Services We set the deciding metric before build, judge store tests on revenue per session, and rebuild your own conversion baseline by device, source and collection before comparing it to Shopify guidance. (06) Revenue per session as the deciding metric Us Partial Agencies Freelance In-house Order value and margin never allowed to drop Us Agencies Freelance In-house Tests scheduled around peak, never through it Us Agencies Freelance In-house Theme-safe builds that survive a platform update Us Partial Agencies Partial Freelance In-house Every winner double-checked after it goes live Us Agencies Freelance In-house Clear rollout plan for every winning test Us Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Partial Partial Partial ## See which step of your checkout is costing you the most. A senior strategist walks your store the way a shopper would, then sends back what gets in the way and what we would test first. Get a free CRO review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions It depends on four things more than on the number itself: order value, category, how much of your traffic is on phones, and where it comes from. 2.5% can be strong for an expensive considered purchase and weak for a cheap repeat buy. Compare it with your own rate last year. Ask us something else • Original data ## Related research - Data Study · CRO ### Only 10.4% of Online Stores Show a Product Review App vs 37.4% of Shopify Stores: https://www.suffdigital.com/resources/data-studies/product-review-app-adoption Only 10.4% of online stores run a product review app on their homepage, against 37.4% of Shopify stores. - Data Study · CRO ### 97% of Online Stores Don't Show Buy Now, Pay Later on Their Homepage: https://www.suffdigital.com/resources/data-studies/buy-now-pay-later-online-stores 97% of online stores show no buy now, pay later option such as Klarna, Afterpay or Affirm on their homepage. - Data Study · CRO ### Only 2.1% of Online Stores Personalize Their Homepage vs 8.4% of High-Traffic Stores: https://www.suffdigital.com/resources/data-studies/ecommerce-personalization-software Only 2.1% of online stores run personalization software, the tools that change products and offers for each shopper, on their homepage, about one store in fifty. • Ready for real growth? ## Show us the store, we'll tell you where shoppers drop out. Tell us the platform, the catalog size and roughly what the store does a month. A senior strategist replies within one business day with what we would test first and what it would cost. ✓ A senior strategist reads your funnel, not automated software ✓ A reply within one business day ✓ Clear first-priority tests 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked * are required • Related services ## Services that support CRO. ### Our full CRO service, for the rest of your site: https://www.suffdigital.com/services/cro How we design a test, size it and decide the result is set out there. ### PPC management, to bring the right shoppers: https://www.suffdigital.com/services/ppc No checkout test can fix ads that brought the wrong people to the store. ### Ecommerce SEO services: https://www.suffdigital.com/seo/ecommerce-seo-services A collection shoppers cannot find gets no visits to test on. ### Web design, when a product page needs rebuilding: https://www.suffdigital.com/services/web-design Some templates need the layout redrawn rather than the copy swapped. ## 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