--- title: "Media Relations Services | Outreach That Earns Coverage" url: https://www.suffdigital.com/services/digital-pr/media-outreach description: "Media relations services built on a newsworthy story, a verified journalist list and personal outreach, with every placement tracked. Get a free proposal." lang: en --- • MEDIA RELATIONS # Media Relations Services Put a story worth covering in front of the journalists who already write about your market. Get your announcement in front of journalists who already cover your market. We shape the angle, build the list, pitch individually and report the coverage, links and declines. Speak with a specialist: https://www.suffdigital.com/get-a-proposal Media Relations Services Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Media Relations strategy today • Why Suff Digital ## We start with the story, not the size of the list. Wire distribution can publish a release, but it does not create earned coverage. We start with the story, build a short verified media list and pitch journalists individually, then report what ran, what linked and what declined. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director ## What Our Media Relations Services Include Within digital PR (https://www.suffdigital.com/resources/guides/what-is-digital-pr), outreach connects a credible story with the journalists whose readers need it. (06) ### • Finding the angle We read what reporters on your beat published recently, then work backwards to the data, expertise or announcement your company can genuinely contribute. The angle is settled before anyone opens a contact list. ### • Building the media list Every name earns its place through a recent, relevant byline. We record the outlet, the beat, the last piece on the topic and whether that publication links its sources. A media contacts database or media list template can organize the work, but neither can make the judgment. ### • Writing the pitch one reporter at a time Each pitch is written for that publication and that person, not merged from a template. The list stays small enough that the email does not read like it went to four hundred people. ### • Press release writing and filing Where a launch needs a formal record, we write a quotable release and file it through a wire. To see the structure first, our guide to writing a press release (https://www.suffdigital.com/resources/guides/press-release-template) sets out each part and what it is for. ### • Embargoes and exclusives When a story is stronger given to one desk first, we agree the terms in writing, sequence the rest of the outreach behind it and make sure your team does not post early. ### • Tracking what ran and what it earned Every placement is logged with the outlet, writer, date, URL and link status. Syndicated copies are listed apart, so the report shows editorial pickup rather than one inflated total. See our process • • Problems ## Why most press pitches get ignored Outreach usually fails for a reason you can name: the story was wrong for that desk, the reporter had moved on, or saying yes was more work than the journalist had time for. Get a free media outreach review • 01 ### The pitch went to a general newsroom inbox A general press address is a crowded queue, and a contact from a two-year-old export usually belongs to someone who changed beats. We check the current byline first, so the pitch reaches a person who could actually run it. 02 ### The release is being treated as the strategy A wire puts your announcement onto a network. It cannot make an editor care. If you are weighing what that really buys you, our worked media pitch examples (https://www.suffdigital.com/resources/guides/media-pitch-examples) show the difference between filing a release and giving a reporter a story they want. 03 ### The embargo was never actually agreed An embargo is an agreement, not a label you paste into an email. If half the list never confirmed it, one early post breaks the launch. We keep the list small enough to confirm terms outlet by outlet. 04 ### Reporter interest stalls without approved assets A yes can evaporate while your team hunts for a headshot or an approved quote. Two days is long enough for the piece to publish without you, so we clear the material before the first pitch. 05 ### Every pitch goes to the same ten mastheads The biggest names are not always where your buyers are. Trade titles, regional business desks, newsletters and podcasts often reach more of the people you sell to, and are likelier to run it. 06 ### The coverage runs without a link Being named in an article and being linked from it are different outcomes. We give the writer linkable source material up front, then read the published piece. Anything naming you without a link goes to our media monitoring and reclamation work (https://www.suffdigital.com/services/digital-pr/brand-mentions). • Media outreach process ## Our Media Relations Process (06) Phase 01 Phase 1 ### Agree the story before anything else We review recent coverage in your category, interview the people closest to the story, and land on two or three angles worth taking to a desk. If nothing survives, we say so first. Phase 02 Phase 2 ### Build and check the list Each reporter is added for recent, relevant work, then checked against what they publish now. The list is grouped by audience fit and by which outlets historically link their sources. Phase 03 Phase 3 ### Get the assets cleared Quotes, bios, headshots, data and the page we want linked are approved first, so a yes never stalls while legal or brand catches up. Phase 04 Phase 4 ### Pitch in a deliberate order Where an exclusive or embargo is in play, the rest of the outreach sits behind it. Otherwise pitches go out individually, timed to when that publication actually works. Phase 05 Phase 5 ### Follow up once, then move on We follow up once where it is warranted. After that the effort goes into reactive opportunities and the next angle, not resending a pitch already passed over. Phase 06 Phase 6 ### Report what ran and what did not You get live coverage, links, syndication, declines and the reasons given. That record sets the targeting for the next cycle instead of a guess. Get started • • Demand ### Your buyers are already reading about this problem. Media relations services put your company inside the articles those people already trust, before anyone thinks to search your brand. The value is highest when the publication, its audience and your story line up. That is why we pick targets on audience fit rather than the size of the masthead. • Targets chosen for audience fit, not prestige • Angles built on something the desk can use • Branded search tracked alongside placements • Pitches that were declined still reported • What survives ### An earned article keeps working long after launch week. An article a journalist chose to publish can keep ranking, sending traffic and being cited by other writers for years. The relationships and notes behind it stay useful, so the next announcement does not start from an empty spreadsheet. • Earned articles stay live long after the work ends • Editorial links keep passing authority • Reporter history and notes handed over • Assets reusable for the next announcement 2,500+ businesses served ## Media Relations Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient • Media outreach deliverables ## Media Relations Deliverables You get the preparation, outreach record, placements and link status for every media campaign. Month One Preparation ✓ Two or three story angles, ranked ✓ Media list with the byline behind each name ✓ Media kit, quotes and approved imagery ✓ Press release where the record needs one ✓ Embargo or exclusive plan where one applies Months 2-3 Outreach ✓ Pitches written per publication ✓ Follow-up handled for you ✓ Reactive opportunities as they appear ✓ Spokesperson briefing and scheduling Ongoing Reporting ✓ Live log of everything that ran ✓ Pitches sent, replies and declines ✓ Link and follow status per article ✓ Syndicated copies listed separately ## Compare Media Relations Services Compare media relations services by the quality of the story, the relevance of the list and the coverage that actually runs. (06) Angle agreed before any list is built Us Agencies Freelance In-house Media list built from recent bylines Us Agencies Freelance In-house Pitches written one reporter at a time Us Agencies Freelance In-house Wire distribution reported separately from coverage Us Agencies Freelance In-house Declined pitches and the reason reported Us Agencies Freelance In-house List and reporter notes handed back to you Us Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Angle agreed before any list is built Media list built from recent bylines Pitches written one reporter at a time ## Find out whether your story is worth a reporter's time. Tell us what you are announcing and we will say plainly which desks would care and which would not. Get a free Digital PR review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions Wire pricing moves with the provider, the geography, the word count and whether multimedia or financial-terminal reach is needed, so we do not publish another company's rate card. We get current quotes for your announcement and keep the wire fee separate from the media relations services fee. Ask us something else • • Learn more ## Digital PR guides Longer reads on the same subject, written by our senior team. Digital PR ### Media Coverage: How to Earn Press That Helps the Business: https://www.suffdigital.com/resources/guides/how-to-get-press-coverage A practical guide to media coverage, with clear steps, common mistakes, and answers to the questions teams ask before they act. Digital PR ### Media Pitch Examples That Get Replies: https://www.suffdigital.com/resources/guides/media-pitch-examples Media pitch examples that landed coverage, with the subject lines and structure that make journalists respond. Digital PR ### Press Release Template: Structure That Gets Read: https://www.suffdigital.com/resources/guides/press-release-template A press release template that reporters actually read, with each section explained and an example. Digital PR ### Press Release Examples That Earned Coverage: https://www.suffdigital.com/resources/guides/press-release-examples Press release examples worth copying, with the angle and structure behind each one. Digital PR ### Media Kit Examples: What to Include: https://www.suffdigital.com/resources/guides/media-kit-examples Media kit examples and a checklist of what to include so journalists have everything they need. Original data ## Related research - Data Study · Digital PR ### 72% of Online Retailers Rate Below 3 Stars on Trustpilot: https://www.suffdigital.com/resources/data-studies/online-retailers-trustpilot-scores 72% of online retailers on Trustpilot have a TrustScore below 3 out of 5, and 60.9% of their recent reviews are 1-star. - Data Study · Digital PR ### 62.4% of the Companies That Dominate US Google Results Rate Below 3 Stars on Trustpilot: https://www.suffdigital.com/resources/data-studies/trustpilot-scores-big-companies 62.4% of the companies whose websites show up most in US Google search results have a Trustpilot score below 3 stars out of 5. - Data Study · Digital PR ### 54% of News Mentions of Airline Brands Are Negative vs 32% Elsewhere Online: https://www.suffdigital.com/resources/data-studies/airline-brand-mentions-sentiment When a news site mentions an airline, the mention is negative 54% of the time, against 32% on blogs, stores and other websites, the widest news gap of eight industries. • Ready for real growth? ## Start with the story, then build the list. Tell us what your company can credibly say and which publications you want to reach. A senior strategist replies within one business day with the angles worth pitching and where we would take them. ✓ The strategist on your account writes the pitch ✓ Reply within one business day ✓ Clear scope before outreach starts 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked * are required • Related services ## Services that support Digital PR. ### Brand mention monitoring and link reclamation: https://www.suffdigital.com/services/digital-pr/brand-mentions Find existing coverage, track new mentions and recover links where publishers already named you. ### HARO and expert sourcing responses: https://www.suffdigital.com/services/digital-pr/haro-responses Get your experts quoted in active journalist requests while the story is still being written. ### Crisis communications for sensitive coverage: https://www.suffdigital.com/services/digital-pr/crisis-communications Prepare the statement, approval path and media response before a negative story spreads. ### Digital PR strategy and earned media programs: https://www.suffdigital.com/services/digital-pr Connect outreach, monitoring and reputation work inside one measurable earned-media plan. ## 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We get current quotes for your announcement and keep the wire fee separate from the media relations services fee." } }, { "@type": "Question", "name": "Do we need a press release for every announcement?", "acceptedAnswer": { "@type": "Answer", "text": "No. A release earns its place when there is a formal record to create for investors, partners or regulators. If the goal is simply to interest a journalist, a direct pitch usually does more." } }, { "@type": "Question", "name": "What if a reporter gets a fact wrong?", "acceptedAnswer": { "@type": "Answer", "text": "We go back to the writer or the desk with the correction and the evidence behind it, while the piece is still current. Most outlets will fix a genuine factual error. What no outlet will do is rewrite a fair story because the wording is unflattering." } }, { "@type": "Question", "name": "What is the difference between media outreach and media relations?", "acceptedAnswer": { "@type": "Answer", "text": "Media outreach is contacting a journalist with a story. Media relations is the wider job around it: the research, the relationship history and the follow-through that make the next pitch land more easily than the last." } }, { "@type": "Question", "name": "How much coverage can you promise?", "acceptedAnswer": { "@type": "Answer", "text": "None, and be wary of anyone who does, because an editor decides what runs. Once we have read your angle and target list we will give an honest view of what the story can reach." } }, { "@type": "Question", "name": "Can you work with our legal or compliance team?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, provided we agree the approval route first. If every quote needs a two-day review, reactive opportunities will be limited and we design around that rather than pretend otherwise." } }, { "@type": "Question", "name": "Who owns the media list when we stop?", "acceptedAnswer": { "@type": "Answer", "text": "You do. The list, the pitch history, the replies and the declines are yours, with notes on which outlets link and which reporters asked to stay in the loop." } } ] } ] } ] ```