--- title: "Digital PR Agency | Earn Coverage, Links & Brand Authority" description: "Work with a digital PR agency that earns media coverage, authoritative links and brand mentions with senior strategy and transparent reporting." lang: en json-ld: | [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and web design built around revenue, not vanity metrics.", "slogan": "Digital marketing built 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"name": "Digital PR & Link Building", "url": "https://www.suffdigital.com/services/digital-pr" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Migration", "url": "https://www.suffdigital.com/services/website-migration" } }, { "@type": "Offer", "itemOffered": { "@type": "Service", "name": "Website Maintenance & Support", "url": "https://www.suffdigital.com/services/website-maintenance" } } ] } }, { "@type": "WebSite", "@id": "https://www.suffdigital.com/#website", "url": "https://www.suffdigital.com/", "name": "Suff Digital", "inLanguage": "en-US", "publisher": { "@id": "https://www.suffdigital.com/#organization" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "WebPage", "@id": "https://www.suffdigital.com/services/digital-pr#webpage", "url": "https://www.suffdigital.com/services/digital-pr", "name": "Digital PR Agency | Earn Coverage, Links & Brand Authority", "description": "Work with a digital PR agency that earns media coverage, 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Scope moves it: how many campaigns you want in a year, whether original research has to be commissioned, how many markets are in play, and whether reputation work is included. We scope those four, then quote in writing." } }, { "@type": "Question", "name": "How long before coverage starts?", "acceptedAnswer": { "@type": "Answer", "text": "Reactive commentary can produce a placement the same week, when a journalist is already writing the story. A researched campaign takes longer, because the data, the asset and the media list have to exist before the first pitch." } }, { "@type": "Question", "name": "What kind of commitment do we make?", "acceptedAnswer": { "@type": "Answer", "text": "We scope the work clearly before you decide, then report the coverage, links, outreach and next opportunities every cycle." } }, { "@type": "Question", "name": "Who actually works on our account?", "acceptedAnswer": { "@type": "Answer", "text": "The senior strategist who scopes your campaign writes the pitches and speaks to the journalists. No account manager relays messages, and nothing is handed to a junior once you sign." } }, { "@type": "Question", "name": "What do you need from us each month?", "acceptedAnswer": { "@type": "Answer", "text": "Access to someone who knows the subject, usually a founder or specialist, for a short call when a story needs a quote. Sign-off speed matters more than volume, because reactive opportunities close within hours." } }, { "@type": "Question", "name": "Which digital PR service should we start with?", "acceptedAnswer": { "@type": "Answer", "text": "It depends on the gap. If your brand needs visibility, outreach comes first. If people mention you but do not link, mention reclamation is faster and cheaper. If page one of your search results is the problem, reputation work comes before either. A digital PR agency should point the budget at the service most likely to move the business first." } }, { "@type": "Question", "name": "Can you work alongside our in-house PR or marketing team?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We can run the whole program or take one part, such as media research, outreach, reactive sourcing or mention reclamation, while your team keeps the wider communications strategy. You keep the media list either way." } }, { "@type": "Question", "name": "What kinds of companies does digital PR work best for?", "acceptedAnswer": { "@type": "Answer", "text": "It works when journalists already write about your market, which covers most B2B, SaaS, ecommerce and professional service brands. A B2B PR agency should usually prioritize trade publications, expert commentary and buyer trust instead of broad consumer attention. If your category has little editorial demand, we will say so." } } ] } ] } ] --- [![Suff Digital](/assets/suff-digital-logo-BzPduquK.png)](/) Services [Meet Suff](/who-we-are)[ROI Calculator](/roi-calculator)[Partners](/partners)[Resources](/resources) [Speak with a specialist](/get-a-proposal) [Schedule a call](/get-a-proposal) #### Our services [All Services](/services) Categories SEO services Web services Paid media White label [Technical SEO Services Crawl, indexation, speed, and site health ](/seo/technical-seo-services)[On-Page SEO Services Titles, headings, copy, and internal links ](/seo/on-page-seo-services)[Link Building Services Authority built through relevant links ](/seo/seo-link-building-services)[SEO Content Writing Services Search-led pages, briefs, and content plans ](/seo/seo-content-writing-services)[Local SEO Services Maps, reviews, citations, and local pages ](/seo/local-seo-services)[AI SEO Services Content structured for AI search visibility ](/seo/ai-seo-services)[Digital PR Services High-authority press coverage ](/services/digital-pr) [Web Design Services Fast, high-converting sites ](/services/web-design)[Conversion Rate Optimization Turn visitors into customers ](/services/cro)[Website Migration Services Zero-downtime platform moves ](/services/website-migration)[Website Maintenance Services Reliable ongoing care ](/services/website-maintenance) [PPC Management Services Google & Microsoft ads ](/services/ppc)[Paid Social Advertising Meta, TikTok & LinkedIn ads ](/services/paid-social) [White Label SEO SEO delivery your agency can sell as its own ](/partners/white-label-seo)[White Label Local SEO Local search fulfillment under your brand ](/partners/white-label-local-seo)[White Label Link Building Outreach and links delivered white label ](/partners/white-label-link-building)[White Label PPC Paid search management your agency can resell ](/partners/white-label-ppc)[White Label Content Creation Content production with your logo on it ](/partners/white-label-content)[White Label Web Design Design delivery behind your agency ](/partners/white-label-web-design)[White Label Web Development Development capacity without hiring ](/partners/white-label-web-development)[White Label WordPress Maintenance Care plans and support under your name ](/partners/white-label-website-maintenance)[White Label Reputation Management Search cleanup and reputation support ](/partners/white-label-reputation-management)[White Label SEO Reseller Wholesale SEO delivery for agencies ](/partners/seo-reseller)[Referral Program SEO delivery your agency can sell as its own ](/partners/referral) [ ![](/assets/team-matt-BPnUHeFc.png)Matt Suffoletto Founder & CEO Rather speak with a marketing specialist? Book a call today ](/get-a-proposal) ![Suff Digital](/assets/suff-digital-logo-white-BxRxl41b.png)× Services + [Meet Suff ](/who-we-are)[ROI Calculator ](/roi-calculator)[Partners ](/partners)[Resources ](/resources) [Get a Free SEO Strategy • ](/get-a-proposal)[Speak with a specialist](/get-a-proposal) Nashville, TN  •  Mon–Fri, 9–6 CT 1. [Home](/) 2. [Services](/services) 3. Digital PR • Digital PR # Digital PR Agency Earn media coverage that builds links, authority and demand for your brand. We build campaigns around credible stories, data and expert commentary, then pitch the outlets your buyers trust. Every placement is reported with the link status, referral value and search impact it created. We earn [media coverage](/resources/guides/how-to-get-press-coverage) by giving journalists evidence and a story their readers can use. [Speak with a specialist](/get-a-proposal) Digital PR Agency ![Matt Suffoletto, Founder & CEO](/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Digital PR strategy today How can we help? \* (select all that apply) Nobody links to usWe can't get press coverageOur domain authority is stuckCompetitors get mentioned and we don'tOther Continue We use your details to respond to your request and market Suff Digital services, subject to your choices and applicable consent requirements. Read our [privacy policy](/privacy-policy). • Why Suff Digital ## Digital PR that turns credible stories into authority. We build digital PR around stories your market can believe: data, expert commentary, research, launches and useful answers journalists can actually use. The same team handles strategy, pitching, link follow-up and reporting, so every campaign connects coverage with search authority, referral traffic and demand. [Speak with a specialist • ](/get-a-proposal) ![Matt Suffoletto, Founder & CEO at Suff Digital](/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO ![Kriszta, Chief Operating Officer at Suff Digital](/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer ![Tony, Partnership Director at Suff Digital](/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director ## What Our Digital PR Services Include We match the service mix to the outcome: more coverage, stronger links, cleaner search results or better brand visibility. (06) ### • Media outreach We build the media list by hand around journalists already covering your market, then write and sequence the pitches. More on [how we run press outreach](/services/digital-pr/media-outreach). ### • Expert commentary and HARO responses When a reporter needs a source today, your expert replies first and in usable form. More on [how we handle source requests](/services/digital-pr/haro-responses). ### • Brand mentions and link reclamation We watch for new mentions, sort the ones worth acting on, and ask publishers for a link where there is a reason to add one. More on [how we reclaim brand mentions](/services/digital-pr/brand-mentions). ### • Reputation management We work on what page one of your search results says, from review profiles to the coverage that outranks the complaints. See [reputation work for a company](/services/digital-pr/reputation-management-services) or [reputation work for a named founder](/services/digital-pr/reputation-management-for-individuals). ### • Crisis communications The statement, the approval chain and the spokesperson get decided before you need them, not during. More on [preparing before an incident](/services/digital-pr/crisis-communications). ### • PR for startups Funding, launch and hiring are one story each, and the months in between need a plan. More on [PR for funded startups](/services/digital-pr/startups-pr). [See our process • ](#process) • Problems we solve ## Why your brand isn't getting the coverage it should Coverage stalls when the story is weak, the pitch list is too broad or no one follows up after a placement goes live. [Get my coverage baseline • ](#get-started) 01 ### Your pitches are being ignored You send pitches and hear nothing back. Usually the pitch is about your company rather than about a story, and the list was bought rather than built. Journalists get more email than they can read, so a pitch with no angle and no relevance to their beat is never opened. 02 ### You get mentioned without getting a link A publication names your company and the mention sends no authority anywhere, because nothing on the page points back to you. Left alone, coverage you already earned does nothing for your search visibility. 03 ### You don't think you have anything newsworthy No launch this quarter, no funding round, nothing that feels like news. That is the most common reason a program never starts, and it is usually wrong. The material is already in the business, just never framed for a journalist. 04 ### Your PR reports stop at placements The report is a grid of publication logos. It does not say how many outlets were contacted, whether the links were followed, or whether anything changed afterwards. You cannot tell a good month from a lucky one. ## Our Digital PR Process (06) Phase 01 Phase 1 ### Audit what you already have We read your coverage, backlinks and brand mentions, plus the outlets writing about your market and your competitors. That gives us a position to measure against, and it decides where the budget opens. Phase 02 Phase 2 ### Find the stories We talk to your team and look at the data you already collect, then work out which of it a journalist could publish. The output is a shortlist of ideas with the angle, format and likely outlet beside each one. Phase 03 Phase 3 ### Build the media list We identify journalists who have recently covered the topic and note how they prefer to be approached, keeping the list short enough that every pitch is written for its recipient. Phase 04 Phase 4 ### Pitch and follow up We send the pitches, manage the replies and take reactive opportunities as they appear, so nothing waits on one big idea to land. Angles change when the feedback says they should. Phase 05 Phase 5 ### Record the placement and chase the link Every placement is logged with its URL, date and link status. Where a mention arrives with no link, we go back to the publisher while the article is current. Phase 06 Phase 6 ### Report, then adjust the next campaign You get the coverage, links, outreach volume and failed pitches, alongside branded search and referral traffic where measurable. The next campaign is planned from that. [Get started • ](#get-started) • Demand creation ### Get discovered before someone searches for your brand. Search captures people already looking for what you sell. Digital PR reaches them earlier: someone reads your research inside an article, sees your founder quoted, or finds you while looking into a problem they have. They may click that day or search your name a week later, but a third party introduced you before your website had the chance. • Outlets chosen for audience relevance, not for the logo • Coverage tracked alongside branded search • Links and referral traffic reported separately from impressions • Outreach volume reported next to the placements • Long-term value ### Earned coverage keeps working after the campaign ends. Paid media stops the day the budget stops. An article can keep ranking, keep sending readers and keep being read by search engines and AI assistants for years. So can the media list, the journalist relationships and the links pointing at your site. Those stay with you. ★★★★★ 2,500+ businesses served ## Digital PR Reviews ★★★★★ > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant ★★★★★ > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner ★★★★★ > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient ★★★★★ > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner ★★★★★ > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner ★★★★★ > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner ★★★★★ > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner ★★★★★ > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner ★★★★★ > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner ★★★★★ > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner ★★★★★ > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant ★★★★★ > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner ★★★★★ > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient ★★★★★ > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner ★★★★★ > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner ★★★★★ > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner ★★★★★ > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner ★★★★★ > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner ★★★★★ > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner ★★★★★ > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner ★★★★★ > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner ★★★★★ > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner ★★★★★ > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner ★★★★★ > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner ★★★★★ > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner ★★★★★ > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner ★★★★★ > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner ★★★★★ > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant ★★★★★ > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner ★★★★★ > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient ★★★★★ > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner ★★★★★ > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner ★★★★★ > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner ★★★★★ > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner ★★★★★ > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner ★★★★★ > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner ★★★★★ > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner ★★★★★ > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant ★★★★★ > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner ★★★★★ > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient ## Digital PR Deliverables You see the strategy, outreach, placements, links and reporting behind every campaign. Month One Strategy and research ✓ Digital PR strategy document ✓ Existing coverage and backlink baseline ✓ Competitor coverage analysis ✓ Story angles ranked by outreach fit ✓ Journalist and publication research ✓ Spokesperson and media preparation Months 2-3 Campaign execution ✓ Campaign assets and research write-ups ✓ Personalized media outreach ✓ Reactive PR and expert sourcing ✓ Brand mention monitoring ✓ Unlinked mention reclamation ✓ Follow-up and journalist correspondence Ongoing Reporting ✓ Coverage and placements earned ✓ Editorial backlinks secured ✓ Link and follow status ✓ Publications contacted ✓ Outreach volume ✓ Pitches that did not land ✓ Branded search movement ✓ Referral traffic ✓ Share of voice ✓ AI answer citations • Your options ## Compare Digital PR Services A strong digital PR agency shows live coverage, outreach volume, link status and what changed after the placement. (12) Live coverage links, not a logo wall Us Partial Agencies Partial Freelance In-house Placements reported with the outreach volume Us Agencies Freelance In-house Follow status tracked on every link Us Partial Agencies Freelance In-house Reputation and crisis handled by one team Us Partial Agencies Freelance In-house Holding statement written before you need it Us Agencies Freelance In-house Unlinked mentions chased for a link Us Partial Agencies Partial Freelance In-house Citations in AI answers tracked Us Agencies Freelance In-house A senior strategist owns your account Us Shared Agencies Freelance In-house Will not guarantee a placement Us Varies Agencies Varies Freelance In-house Brand search results re-checked on a set schedule Us Agencies Freelance In-house Share of voice against a named competitor set Us Partial Agencies Freelance In-house Clear scope before outreach starts Us Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Live coverage links, not a logo wall Partial Partial Placements reported with the outreach volume Follow status tracked on every link Partial Reputation and crisis handled by one team Partial Holding statement written before you need it Unlinked mentions chased for a link Partial Partial Citations in AI answers tracked A senior strategist owns your account Shared Will not guarantee a placement Varies Varies Brand search results re-checked on a set schedule Share of voice against a named competitor set Partial Clear scope before outreach starts • The long version ## What does a digital PR agency actually do? The long version, for anyone comparing agencies before they take a call. [Speak with a specialist • ](/get-a-proposal) A digital PR agency does more than send press releases to a long list of journalists. It finds a story people want to cover, puts it in front of the outlets your buyers read, and turns that coverage into something that keeps working. Our guide covers [how a company gets digital PR started](/resources/guides/what-is-digital-pr). Three questions decide whether a program is worth running: what the coverage is actually for, where the stories come from in the months when nothing has launched, and what happens to a mention that arrives without a link. The three sections below are our answer to each. ### Coverage and links need the same goal Coverage introduces your company to people who have never heard of it. That is the part most agencies sell, and it is worth something on its own. The link is the part that keeps paying. It gives search engines and AI assistants another trusted source connecting your brand to the subject you want to be known for. That is the practical difference between this and a traditional press office, and our [digital PR guide](/resources/guides/what-is-digital-pr) covers the shift. So we judge a target three ways: right audience, useful story, realistic chance of a followed link. A trade title can beat a national on all three. ### Story ideas when the product has not changed Most months there is no launch and no funding round. The material is usually already in the business: a pattern in your own data, a question customers keep asking, an opinion your founder holds that the market does not. The work is turning one of those into something a journalist can publish without having to do the research themselves. ### Why a mention with no link is still worth chasing An unlinked mention is the cheapest link available, because the hard part already happened: a journalist knew your company and decided it belonged in the story. What is left is asking, and asking soon. An editor updates a live article far more readily than one filed months ago, which is why monitoring belongs in the weekly routine. ## See where your current PR program is leaving coverage on the table. Before you brief a digital PR agency, get the baseline. We review your coverage, backlinks and competitor visibility, then show the first opportunities worth pursuing. [Get a free Digital PR review • ](/get-a-proposal)[Speak with a specialist](/get-a-proposal) • Explore Digital PR ## Digital PR built around the problem you need to solve [Media Outreach](/services/digital-pr/media-outreach)Media lists built desk by desk, and a pitch written for the one editor who has a reason to run it. → [Brand Mentions](/services/digital-pr/brand-mentions)We watch for the articles that name you without linking, then ask for the link while the piece is still young. → [HARO Responses](/services/digital-pr/haro-responses)Your credentials sit on file, so a reporter working today can quote you inside the hour. → [Reputation Management Services](/services/digital-pr/reputation-management-services)Change what page one says about the company, by removing what platform policy allows and outranking what it does not. → [Reputation Management For Individuals](/services/digital-pr/reputation-management-for-individuals)The same work aimed at a named person rather than the company, run without a public paper trail. → [Crisis Communications](/services/digital-pr/crisis-communications)A holding statement written before you need it, and someone who answers the phone in the first hour. → [Startups PR](/services/digital-pr/startups-pr)Announcements that land from pre-seed through Series B, plus something worth saying between rounds. → • Frequently asked questions ## Common Questions How much should we budget for digital PR? + There is no single number, and a PR firm that quotes one before looking is guessing. Scope moves it: how many campaigns you want in a year, whether original research has to be commissioned, how many markets are in play, and whether reputation work is included. We scope those four, then quote in writing. How long before coverage starts? + What kind of commitment do we make? + Who actually works on our account? + What do you need from us each month? + Which digital PR service should we start with? + Can you work alongside our in-house PR or marketing team? + What kinds of companies does digital PR work best for? + [Ask us something else • ](#get-started) • Learn more ## Digital PR guides Longer reads on the same subject, written by our senior team. Digital PR ### [What Is Digital PR? A Plain-English Guide](/resources/guides/what-is-digital-pr) What digital PR is, how it differs from link building and traditional PR, and what results to expect. Read guide → Digital PR ### [Media Monitoring Tools: The 2026 Stack](/resources/guides/digital-pr-tools) A practical guide to media monitoring tools, with clear steps, common mistakes, and answers to the questions teams ask before they act. Read guide → Digital PR ### [PR Link Building: How to Earn Links With Coverage](/resources/guides/pr-link-building) How PR link building earns high-authority links: data campaigns, expert commentary, and media outreach. Read guide → • Ready for real growth? ## Find out what is holding your brand authority back. Tell us what you sell and what you want the coverage to do. We will read your mentions, backlinks and competitor coverage, then come back with where we would start and why. ✓ A review of your real coverage and backlink profile ✓ Response within one business day ✓ Read by a senior strategist first 2,500+ businesses served ![Matt Suffoletto, Founder & CEO](/assets/team-matt-BPnUHeFc.png)![Tony, Partnership Director](/assets/team-tony-D-tlsjpv.webp)![Kriszta, Chief Operating Officer](/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked \* are required First and Last Name \* Work Email Address \* Website \* Company \* Phone Number \* Company Size \* Select company size 1–10 employees 11–50 employees 51–200 employees 201–500 employees 501–1,000 employees 1,000+ employees Services you're interested in \* SEOPPC / Paid SearchPaid SocialDigital PR / Link BuildingCROWeb DesignWeb DevelopmentWebsite MigrationMaintenance & SupportNot sure, recommend a mix Comments or Questions Get my free digital PR proposal We use your details to respond to your request and market Suff Digital services, subject to your choices and applicable consent requirements. Read our [privacy policy](/privacy-policy). • Related services ## Services that support Digital PR. ### [SEO link building services for earned authority](/seo/seo-link-building-services) Pair coverage with SEO link building so the pages receiving links are built to rank. Explore → ### [Conversion rate optimization for referral traffic](/services/cro) Improve the pages coverage sends readers to, so attention turns into leads or sales. Explore → ### [SEO content writing services for linkable assets](/seo/seo-content-writing-services) Use research, guides and data pages that reporters can cite and search engines can rank. Explore → ### [Web design and development for campaign pages](/services/web-design) Make press, newsroom and campaign pages fast, clear and ready for coverage spikes. 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