--- title: "Ecommerce PPC Agency | Paid Media Managed to Margin" url: https://www.suffdigital.com/services/ppc/ecommerce-ppc description: "An ecommerce PPC agency managing Search, Shopping and paid acquisition around contribution margin and new customers. Get a free proposal." lang: en --- • ECOMMERCE PPC # Ecommerce PPC Agency We run your ecommerce PPC management around what an order leaves behind after cost of goods and returns, not what it rang up. We load cost of goods and return rates before bids move, separate brand searches from acquisition, and reconcile platform claims against real orders. You see which campaigns are producing profitable new customers and which ones only make revenue reports look better. Speak with a specialist: https://www.suffdigital.com/get-a-proposal Ecommerce PPC Agency Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Ecommerce PPC strategy today • Why Suff Digital ## Why retailers choose Suff Digital for paid acquisition We manage ecommerce PPC around product economics, feed quality and order-level measurement. Search, Shopping and paid social decisions sit beside margin and return data, so revenue is never mistaken for profit and each budget move has a commercial reason. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director • How we help ## What Our Ecommerce PPC Services Include Ecommerce PPC services cover Search, Shopping and paid social around the catalog, with every channel judged against contribution rather than reported revenue. (04) ### • Bidding on profit, not revenue We load cost of goods and return rates item by item, group the catalog into contribution tiers and set a separate target for each. Two products with identical revenue can be worth wildly different amounts to you. ### • Paying for your own brand name, on purpose Searches for your own name get their own campaign, budget and justification. Defending the brand is often right, but it is a defensive decision, and mixing it into the acquisition number flatters everything else in the report. ### • New customers and repeat buyers, measured apart We target new and returning shoppers in separate campaigns, each with its own target, using the customer record your store or CRM already holds. That turns the cost of genuine growth into a number you can look at. ### • Checking every platform's claim against your orders We match platform-reported conversions to your order record every month, so one sale is counted once even when three dashboards claim it. Without that step, money drifts toward whichever platform claims most aggressively. See our process • • Where it breaks ## Where ecommerce PPC accounts usually lose money These are the three we find most often when we open a retail ad account. Every one of them shows up the same way: revenue that never turns into profit. Diagnose my site • 01 ### Strong return on ad spend, no profit at the end of it The reported return looks healthy and the bank balance disagrees. The platform optimizes toward revenue, so budget concentrates on whatever sells in volume regardless of what survives cost of goods. Left running, it scales the products you would least want to sell more of. 02 ### Your own brand name counted as growth A large share of the reported acquisition is people typing your name into a search box. They were already coming, so paying for them lifts the return figure while doing nothing for growth, and that flattering number then justifies more budget in the same place. 03 ### Peak season budgets that start too late Budgets ramp when the trading period begins. By then every automated bidding strategy in the market has trained and every competitor is in the auction. Starting cold costs more per order for as long as the bidding is retraining. ## Our Ecommerce PPC Process (04) Phase 01 Weeks 1-2 ### Rebuilding your last two quarters on contribution You send us the cost and the return rate for each product, and we rebuild the last two quarters on contribution instead of revenue. Retailers routinely find the rest of the range has been carrying a few heavily advertised products. You get the per-item table, and it usually changes the plan before anybody touches a campaign. Phase 02 Week 2 ### Taking your brand name out of the acquisition number It waits until the contribution table exists, because until then you cannot tell what the branded orders were worth. Then we measure what happens to those orders when the spend comes down, because that is a test rather than an assumption. Phase 03 Weeks 3-5 ### Moving conversion tracking server-side Orders get recorded by your server rather than by the shopper's browser, and audiences get re-seeded from your own customer data rather than browser identifiers that keep expiring. We report the match rates we achieve, including the ones that disappoint. This is what stops audience sizes eroding quietly every quarter. Phase 04 Quarterly ### Planning the next trading peak before it starts Ahead of each trading period we agree the warm-up schedule, the budget shape and the creative deadlines, working backwards from your calendar rather than forwards from the last campaign. Bid strategies then train before the expensive weeks rather than during them. Get started • • The demand you capture ### Retail search matches a product you already have in stock Retail is the one category where a search lines up with a specific item on your shelf. That makes paid search unusually efficient here, and unusually easy to over-scale. A high-volume, thin-margin product will consume the whole budget if nothing tells the bidding otherwise. • Cost of goods and return rates loaded per item before targets are set • Branded searches separated from acquisition • New customers reported apart from repeat purchases • What you keep ### Feed optimization and contribution reporting stay with your store We work inside advertising, analytics and commerce accounts you own. If management ever changes hands, the campaign history, the audiences, the supplemental feed labels and the contribution table stay with your team. 2,500+ businesses served ## Ecommerce PPC Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient ## Ecommerce PPC Deliverables You keep the account structure, feed labels, reporting and campaign history in accounts your team owns. Month One Feed & Shopping ✓ Feed readiness check — Whether your store export carries the custom labels the margin tiers depend on, and a list of what is missing. ✓ Margin-tiered campaign structure — Campaigns built by contribution tier, branded and non-branded kept apart, and Performance Max asset groups segmented the same way. ✓ Supplemental feed setup — The extra labels that let bidding respond to a margin tier, a live promotion or a stock level your main feed will not carry. Months 2-3 Paid Social & Display ✓ Meta dynamic product ads — Catalog-connected campaigns with prospecting, retargeting and lookalike audiences in separate lines, each carrying its own target. ✓ Creative sets per category — Static, carousel, video and customer-made creative produced per product category, tested one variable at a time. ✓ Server-side event collection — Conversions API and server-side tag management configured, with match rates reported rather than assumed. Ongoing Monthly reporting ✓ Contribution dashboard — Return, contribution margin, new against returning acquisition cost and spend by category, reconciled to your order data. ✓ Monthly trading review — What the month left behind, what we intend to move next, and what the coming trading period needs decided now. • Why Suff Digital ## Compare Ecommerce PPC Services Compare ecommerce PPC agencies by how they separate brand demand, product margin, feed quality and new-customer acquisition before moving budget. (06) Margin-aware bidding Us Rare Agencies Freelance In-house Product feed expertise Us Sometimes Agencies Freelance In-house Performance Max transparency Us Agencies Freelance In-house New vs. returning segmentation Us Rare Agencies Freelance In-house Server-side tracking Us Extra cost Agencies Freelance In-house Trading calendar planning Us Sometimes Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Margin-aware bidding Rare Product feed expertise Sometimes Performance Max transparency New vs. returning segmentation Rare Server-side tracking Extra cost Trading calendar planning Sometimes ## See what last quarter's ad spend actually left behind. Send our ecommerce PPC agency the accounts and your cost of goods. We will rebuild the last two quarters on contribution and show you which products the rest of the range is subsidizing. Get a free PPC review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions It is an agency that runs acquisition for an online store across whichever channels suit the catalog, rather than one that manages a single platform. On the paid side, an ecommerce PPC agency has to connect product data, conversion tracking and order economics to the budget decisions, because margin, returns and stock all change what an order is worth. Ask us something else • • Learn more ## PPC guides Longer reads on the same subject, written by our senior team. PPC ### Ecommerce PPC: The Complete Guide to Profitable Ads: https://www.suffdigital.com/resources/guides/ecommerce-ppc An ecommerce PPC guide across Google, Shopping, and Amazon: campaign structure, feed, bidding to ROAS, and creative that scales sales. Original data ## Related research - Data Study · PPC ### Google Ads Clicks Cost 24% More in Colorado Than the National Average: https://www.suffdigital.com/resources/data-studies/google-ads-cpc-by-state A Google Ads click in Colorado costs $13.05 on average, 24% more than the $10.49 national price for the same keywords, the highest premium of the 25 largest US states. - Data Study · PPC ### Only 1.5% of the 1,000 Most Visited Websites Have a Google Ads Tag vs 10% of Smaller Sites: https://www.suffdigital.com/resources/data-studies/google-ads-tag-adoption-websites 9.3% of the 500,000 most visited websites carry a Google Ads conversion tag on their homepage, but the rate falls to 1.5% among the 1,000 biggest sites. - Data Study · PPC ### Video Makes Up 9.9% of Google Ads vs 70.2% for Plain Text Ads: https://www.suffdigital.com/resources/data-studies/google-ads-video-creative-share Video accounts for 9.9% of the ads US businesses run on Google, while plain text ads still make up 70.2%. • Ready for real growth? ## See which campaigns are buying profitable new customers We will reconcile paid performance against your order data, margin and customer type, then tell you which campaigns deserve more budget and which are only inflating attributed revenue. ✓ A contribution rebuild of your last two quarters ✓ A reply within one business day ✓ Clear scope before launch 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked * are required • Related services ## Services that support PPC. ### Google Shopping ads management: https://www.suffdigital.com/services/ppc/shopping-ads Merchant Center, product feeds, disapprovals and paid product visibility on Google. ### PPC audit services: https://www.suffdigital.com/services/ppc/ppc-audit Find wasted spend, tracking gaps and campaign structure issues before budget moves again. ### Amazon Ads management: https://www.suffdigital.com/services/ppc/amazon-ads Manage marketplace demand with the same margin and catalog discipline. ### Conversion rate optimization services: https://www.suffdigital.com/services/cro Turn more paid store traffic into profitable orders after the click. ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": 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ecommerce marketing agency?", "acceptedAnswer": { "@type": "Answer", "text": "It is an agency that runs acquisition for an online store across whichever channels suit the catalog, rather than one that manages a single platform. On the paid side, an ecommerce PPC agency has to connect product data, conversion tracking and order economics to the budget decisions, because margin, returns and stock all change what an order is worth." } }, { "@type": "Question", "name": "Does Bing have Shopping ads?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Microsoft Advertising runs Shopping campaigns for eligible retailers through Microsoft Merchant Center, using a product feed much as Google does. We treat that inventory as another place to test incremental demand, not as somewhere to copy the Google structure across unchanged." } }, { "@type": "Question", "name": "How do you tell which orders came from genuinely new customers?", "acceptedAnswer": { "@type": "Answer", "text": "By the customer record in your store or CRM, not by the ad platform's own new-customer flag. Guest checkouts and second email addresses always blur the edges, so we report the share of orders we cannot classify rather than assigning them to whichever group flatters the number." } }, { "@type": "Question", "name": "How do you decide budget when three platforms all claim the same sale?", "acceptedAnswer": { "@type": "Answer", "text": "We do not try to settle it with the platforms. Each is answering a different question and none of them will change its number. Your commerce record is the only count of what you actually shipped, so that is the one every budget decision uses. Where a store cannot export at order level, we say so before quoting rather than after." } }, { "@type": "Question", "name": "What drives the cost of ecommerce PPC management?", "acceptedAnswer": { "@type": "Answer", "text": "How many ad accounts and channels are in scope, how much spend they carry, whether the feed, creative and landing pages exist or have to be built, and how much of the current account has to be untangled first. Ad spend goes to the platforms and is separate from our fee. We scope all four before quoting." } } ] } ] } ] ```