--- title: "Google Ads Agency | Search & Performance Max for Revenue" url: https://www.suffdigital.com/services/ppc/google-ads description: "A Google Ads agency managing Search, Performance Max, conversion tracking and landing pages around revenue, not platform-reported leads. Book a call." lang: en --- • GOOGLE ADS # Google Ads Agency Spend the same budget on the searches that actually turn into customers. We repair conversion tracking before bids move, separate brand demand from acquisition, and rebuild campaigns around buying intent. You see what each search costs, which clicks become customers, and where the next budget increase should go. Speak with a specialist: https://www.suffdigital.com/get-a-proposal Google Ads Agency Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Google Ads strategy today • Why Suff Digital ## Google Ads managed from tracking to revenue. We manage Google Ads end to end: tracking, structure, bidding, creative, landing-page recommendations and reporting tied to revenue. You see the conversion definitions, exclusions and budget moves behind every decision, so the account gets clearer each month instead of harder to explain. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director • How we help ## What Our Google Ads Services Include We split the work into account structure, conversion data, search-term control and Performance Max reporting. (04) ### • Ad groups split by how ready the searcher is A research search and a buying search should never share a bid. We tier the ad groups by intent, stop the match types bleeding into each other, and write the ad for the stage the searcher is at. ### • Automated bidding set from corrected conversion data Google's bidding is only ever as good as the conversions you feed it. We set target cost per acquisition and target return from the repaired numbers, then hold them steady long enough to learn something. ### • Weekly search-term review and a negative keyword library Every week we read the searches your ads actually showed against, because that report is the one place waste appears in plain English. Anything you would not have chosen to buy goes on a negative list. ### • Performance Max reported channel by channel Performance Max volunteers very little. We segment the asset groups by margin, exclude your brand searches and rebuild channel-level reporting with a script, so the campaign has to say which part earned the money. See our process • • Where it breaks ## Where Google Ads accounts usually lose money These four faults account for most of the money we find on the floor when we open an established account. Diagnose my site • 01 ### Wasted spend on broad match Spend is climbing against searches you would never have chosen to buy. Broad match with automated bidding and no negative keyword hierarchy leaves the system free to explore, and every conversion it finds on a loose search teaches it that the search was worth buying. 02 ### Cost per lead climbing every quarter Lead volume is flat while the cost of each one keeps rising. Auction pressure went up and the bid targets were never reset, so the old target is now a ceiling you pay to sit under while cheaper impressions go elsewhere. 03 ### Plenty of leads, almost none worth calling Forms arrive in volume and your team cannot reach the people who submitted them. The conversion action counts the easiest event on the page, so bidding optimizes toward form fills rather than buyers. Every week it runs, it gets better at the wrong thing. 04 ### Performance Max you cannot report on Budget is consolidating into a campaign your team cannot explain. With no asset-group segmentation and no brand exclusion, Performance Max counts branded searches you would have won cheaply as its own revenue, which flatters its return and starves the campaigns finding new customers. ## Our Google Ads Process (04) Phase 01 Week 1 ### We read the account before we change anything We go through the live account: search-term reports, change history, conversion action setup and the auction data behind your impression share. You get back a wasted spend figure and a ranked fault list, each line naming the campaign, search or setting that caused it. Phase 02 Weeks 1-2 ### We fix the conversion data first Tracking is corrected and offline conversion import is wired to your CRM before any spend decision, so the baseline we judge everything against is real. Consent mode, cross-domain handoffs and duplicate events are reconciled against your own revenue record. Do this after a restructure and the restructure is unmeasurable. Phase 03 Weeks 4-6 ### We move the bid targets onto the corrected numbers New targets come from the repaired conversion data, not the old inflated ones. The migration runs behind a change freeze so the system is judged on a settled account. We write the baseline down first and read the new numbers against it when the freeze lifts. Phase 04 Monthly ### We agree the test that has to pass before spend rises Budget goes up when the last increment of spend still clears the threshold you set, and not before. Each month we show what the extra money bought, at what cost, and where the curve began to bend. The gate is written down in advance, never taken on trust. Get started • • The demand you capture ### Buyers describe their problem in the search box first. Search is the one channel where a buyer tells you what they want in their own words before you have to guess. You buy the search, and the intent comes with it. Whether that is profitable has little to do with budget size. It comes down to two things: can the account tell an expensive search from a valuable one, and is the data telling the truth? • Ad groups tiered by intent, so a research search and a buying search are not bid alike • Weekly search-term review, with every exclusion logged against what triggered it • Offline conversion import, so bidding optimizes toward closed revenue • What it costs ### What the management fee is actually buying Google bills you for the media. Our fee pays for the decisions that choose what the media buys: what the account is allowed to bid on, what it is told to treat as a conversion, and where the click lands. That is why a fee quoted purely as a slice of ad spend is worth questioning, because it pays an agency more for spending more rather than for spending better. Ask for the two numbers separately in any proposal you compare. How PPC management is priced (https://www.suffdigital.com/resources/guides/ppc-management-pricing) walks through the fee models. • What you keep ### The account and its history stay in your name. We work inside advertising, analytics and CRM accounts your business owns. If management changes hands, the campaign history, audience lists, conversion definitions and written account structure stay with your team, so the next team can build from the same record. 2,500+ businesses served ## Google Ads Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient • What you get ## Google Ads Deliverables Scope goes in writing before you sign, and each deliverable lands inside accounts you own. Google Ads deliverables ✓ Account structure blueprint — Every campaign and ad group mapped to the buying stage it serves, and the reason each split exists. ✓ Keyword and negative keyword lists — The searches we bid on, the match types behind them, and the three-level negative library. ✓ Ad copy you approve before it runs — Responsive search assets written against each ad group's themes, plus the sitelinks, callouts and snippets. ✓ Impression share read — Where impression share was lost, whether budget or rank caused it, and which competitor moved. ✓ Measurement rebuild record — Enhanced conversions, offline CRM import and consent-mode setup, each dated as it was corrected. ✓ Monthly account read — Return, cost per acquisition, impression share and Quality Score trends, each with the next change we intend to make. ## Compare Google Ads Services Compare Google Ads agencies by how clearly they separate Search, Shopping, Display, YouTube, Performance Max and Demand Gen, and whether every recommendation is tied to your economics before it is accepted. (05) A senior Google Ads specialist on the account Us Sometimes Agencies Varies Freelance In-house Conversion tracking rebuilt, not assumed Us Varies Agencies Freelance In-house Shopping feed work inside the retainer Us Extra cost Agencies Freelance In-house Performance Max reported apart from Search Us Limited Agencies Freelance In-house You keep the ad account and its history Us Varies Agencies Varies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Sometimes Varies Varies Shopping feed work inside the retainer Extra cost Limited You keep the ad account and its history Varies Varies ## Send us the account and we will show you where the money is going. A senior strategist goes through your campaigns, search terms and conversion setup by hand, then sends back the wasted spend we can see and the first three changes we would make. Get a free PPC review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions Agencies charge a flat monthly fee, a percentage of ad spend, or a mix. What should set the number is the work in scope: how many campaign types and markets, how much conversion tracking has to be rebuilt, whether creative and landing pages are produced or supplied, and how tangled the account already is. We scope those four before quoting, and the fee is fixed in writing. Ask us something else • • Learn more ## PPC guides Longer reads on the same subject, written by our senior team. PPC ### Negative Keywords Google Ads: How to Cut Wasted Spend: https://www.suffdigital.com/resources/guides/negative-keywords-google-ads A practical guide to negative keywords Google ads, with clear steps, common mistakes, and answers to the questions teams ask before they act. PPC ### Responsive Search Ads: Best Practices That Actually Work: https://www.suffdigital.com/resources/guides/responsive-search-ads Responsive search ad best practices: headlines and descriptions that convert, pinning, asset testing, and the setup that lifts Ad Strength and results. PPC ### Google Ads Tips: 15 Moves That Lower Cost Per Lead: https://www.suffdigital.com/resources/guides/google-ads-tips Fifteen Google Ads tips ranked by impact: structure, match types, negatives, bidding, and creative moves that lower cost per lead. PPC ### Google Ads for Small Business: A Starter Playbook: https://www.suffdigital.com/resources/guides/google-ads-for-small-business A practical guide to Google ads for small business, with clear steps, common mistakes, and answers to the questions teams ask before they act. Original data ## Related research - Data Study · PPC ### VA Home Loan Searches Cost $83.63 per Google Ads Click vs $10.58 for the Average Mortgage Keyword: https://www.suffdigital.com/resources/data-studies/mortgage-google-ads-cpc A click on a mortgage Google Ads keyword costs $10.58 on average, close to the $10.82 average across 23 industries, but "va home loan" costs $83.63, almost eight times as much. - Data Study · PPC ### Long-Distance Moving Searches Cost Up to $98.17 per Click on Google Ads: https://www.suffdigital.com/resources/data-studies/moving-company-google-ads-cpc A Google Ads click on "cross country movers near me" costs $98.17, and the 11 most expensive moving keywords are all long-distance searches. - Data Study · PPC ### Pest Control 'Near Me' Google Ads Clicks Cost $28.16 vs $8.73 for Other Pest Searches: https://www.suffdigital.com/resources/data-studies/pest-control-google-ads-cpc Pest control Google Ads keywords containing "near me" cost $28.16 per click on average, more than three times the $8.73 for other pest control keywords. "pest control near me" alone is searched 165,000 times a month at $32.48 a click, while the average pest control click costs $9.69. • Ready for real growth? ## Get the wasted spend figure before you commit to anything Tell us the account and the goal. A senior strategist reviews conversion data, search terms, structure, ad copy and landing pages, then comes back with what we would change before adding budget. ✓ A hand-checked account review, not an automated scan ✓ A reply within one business day ✓ Clear scope before launch 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked * are required • Related services ## Services that support PPC. ### PPC audit services: https://www.suffdigital.com/services/ppc/ppc-audit Find wasted spend, tracking gaps and search-term issues before the next budget move. ### Microsoft Ads management: https://www.suffdigital.com/services/ppc/microsoft-ads Reach search demand beyond Google with a separate account structure and budget plan. ### Conversion rate optimization services: https://www.suffdigital.com/services/cro Improve the landing pages that turn paid clicks into leads and sales. ### SEO services: https://www.suffdigital.com/ Build organic visibility for searches you do not want to keep buying. ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns websites into predictable revenue engines, SEO, paid media, content, CRO, and 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of ad spend, or a mix. What should set the number is the work in scope: how many campaign types and markets, how much conversion tracking has to be rebuilt, whether creative and landing pages are produced or supplied, and how tangled the account already is. We scope those four before quoting, and the fee is fixed in writing." } }, { "@type": "Question", "name": "What does a Google Ads agency actually do day to day?", "acceptedAnswer": { "@type": "Answer", "text": "It runs the account for you: campaign structure, keywords and search terms, bidding, ad copy, audiences, conversion tracking and the reporting on top. The useful ones also recommend landing-page changes, because a click you have paid for is wasted if the page cannot close it." } }, { "@type": "Question", "name": "What should we check before signing with an agency?", "acceptedAnswer": { "@type": "Answer", "text": "Judge the fee against the work rather than a rule of thumb. Ask what it covers, what sits outside it, whether ad copy and landing-page work are included, and who pays when tracking has to be rebuilt. The answers separate an agency that manages the account from one that only maintains it." } }, { "@type": "Question", "name": "Is an AdWords agency the same thing?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Google renamed AdWords to Google Ads in 2018, so the two names describe the same service. Some buyers still search the older one, but nothing about the work is different." } }, { "@type": "Question", "name": "Do you manage Performance Max separately from Search?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. The two have different controls and different reporting limits, so they get separate roles, budgets and measurement rules. Brand traffic is carved out and reported on its own line, so you can see what each campaign found that you did not already have." } }, { "@type": "Question", "name": "How long should a restructure be left before we judge it?", "acceptedAnswer": { "@type": "Answer", "text": "Long enough for the new structure and the bidding signals to settle, which depends on your conversion volume and the size of the change. We agree the evaluation window before launch and hold to it." } } ] } ] } ] ```