--- title: "BigCommerce SEO Services | Grow Storefront Revenue" url: https://www.suffdigital.com/seo/bigcommerce-seo-services description: "BigCommerce SEO services for growing catalogs: one storefront per market, the right filter pages indexed and a faster Stencil theme. Get a free proposal." lang: en --- • BIGCOMMERCE SEO # BigCommerce SEO Services Stop storefront overlap and turn richer product results into more sales. We shape storefront rules, facets, category copy and structured data so shoppers reach the right products without search engines indexing duplicate paths. Speak with a specialist: https://www.suffdigital.com/get-a-proposal BigCommerce SEO services for multi-storefront catalogs Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your BigCommerce SEO strategy today • Why Suff Digital ## We grow your SEO from strategy to results. You get senior SEO thinking, hands-on execution and clear reporting from one team focused on qualified traffic, leads and revenue. We connect technical fixes, content, links, page improvements and measurement so the work moves in one direction. Every month, you know what improved, what we are working on next and how the work is helping the business grow. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director • Capabilities ## What Our BigCommerce SEO Services Include BigCommerce SEO services work across every storefront at once, because fixing one and not the others only moves the problem. (06) ### • A crawl that covers every storefront We crawl all storefronts, separate catalog issues from theme issues and implement the highest-return fixes first. ### • One table naming who owns each market Which storefront owns each market, and the tags that enforce it. Agreed once, so your stores stop competing with each other in search. ### • The fields that put stars on your listing We extend the product code inside the theme to carry rating, shipping and return policy. ### • A lighter theme on the templates that sell We split the theme JavaScript by template, resize images at source and preload fonts, with before and after from real visitors. ### • Words on your priority category pages We write copy for your priority categories and place it above and below the grid, with the heading order keeping product tiles on the first screen. ### • Making a headless build readable to crawlers We move rendering to the server, then implement the routing, address and redirect rules that protect the pages search depends on. See our process • • PLATFORM GAPS ## Where BigCommerce stores lose ground Most of what holds a store back here comes from running more than one storefront, or from leaving the platform's settings alone. BigCommerce SEO services start with both. Diagnose my site • 01 ### Two of your own stores fighting each other When two storefronts share one catalog, the same product can appear on several domains with the same copy. Google then sees competing versions of the same page and neither storefront holds the position. 02 ### Slow category pages hurt sales Heavy themes can make product lists slow right when shoppers are ready to compare. We reduce the scripts, images and template weight that get between the category page and the sale. 03 ### Filters create low-value URLs Built-in filters can generate pages for combinations shoppers rarely search. We decide which filter paths should be indexable and which should stay out of search. 04 ### Listings without the stars and delivery date Your listings show the product name and price while the competition shows ratings, delivery and returns. Those fields sit in your data and never reach the page. We add them inside the theme. 05 ### Category pages lack context Product grids alone rarely explain the search intent behind a category. We add helpful copy and internal links so shoppers understand the range and Google understands the page. 06 ### Storefront pages are hard to read Some storefront builds hide content, links or redirects from search engines. We make the page output readable and protect the routes that matter. • Our process ## Our BigCommerce SEO Process (06) Phase 01 ### Storefront crawl, Stencil theme and filter audit Nothing is changed in this phase. The crawl, the Stencil theme read and the filter patterns are measured first, so later decisions rest on numbers rather than opinion. Phase 02 ### Market map signed off before storefront changes The storefront and category decisions come to you as one document to sign off. Nothing is applied until you do. Phase 03 ### Facet rules and theme fixes tested on staging The filter rules, the address decisions and the theme work all land in this phase. Everything goes through a staging storefront first and comes back with a crawl comparison. Phase 04 ### Product fields and schema validated by type Before the change reaches the whole catalog, you see a validated sample of every product type. Breadcrumbs and your company details go in at the same time. Phase 05 ### Category copy added where shoppers compare We install copy for the categories named in phase two, and rewrite the supplier product descriptions. Phase 06 ### Storefront revenue tied back to SEO releases We attribute organic revenue to storefront, category and product from your order data. We retest the page code, rendering and filter rules after every theme or app release. Get started • • Shoppers choosing where to buy ### Many of these shoppers have not picked a shop yet. Shoppers compare three tabs and pick whichever one answers fastest. We write the copy, keep products on the first screen, and add the ratings and delivery detail that earn the click. • Category pages that read as pages rather than a wall of tiles • Filter URLs judged one pattern at a time, not all switched off • Ratings, delivery and returns added to what Google shows • The platform lets you keep it ### BigCommerce lets us change what usually cannot be moved. You can edit URLs here, and the platform points the old address at the new one for you. So BigCommerce SEO services can undo a decision that would be permanent elsewhere. • One storefront named as the owner for each market • Theme speed checked against real visitor data rather than a lab score • A check that search engines see the same page a shopper does 2,500+ businesses served ## BigCommerce SEO Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient • Results ## Case Studies Every figure below came out of the client's own analytics, not a projection. Image: Organic traffic recovering from five to over four hundred clicks a day after a site migration rescue (https://www.suffdigital.com/assets/hero-case-studies-chart-ljRwgdRz.png) Migration rescue · Home services ### From 5 to 400 organic clicks per day after a failed migration A home services company lost most of its organic traffic after a site migration removed more than 6,100 URLs without the proper redirects. We rebuilt the redirect map, fixed the broken URLs, restored indexation, and recovered the authority the old pages had built over time. +767% Traffic recovery in 28 days 6,100+ Broken links and 404s fixed ## BigCommerce SEO Deliverables Every BigCommerce SEO deliverable below is written down, so a new merchandiser can pick up the rules without reopening the project. Month One Research & Strategy ✓ What the crawl found across your storefronts — URL structure, which filter patterns are making pages, Stencil theme performance and page code. ✓ Which category answers which search — One search assigned to each category page, and the filter combinations left out of it, so your storefronts stop competing. ✓ The table that ends storefront overlap — The finished table, with the rule, owner and rollout path your team can check against later. ✓ Where the stores above you are ahead — How they are built and what they cover, and which advantage you could match this quarter. Months 2-3 Implementation ✓ Stencil theme edits, template by template — Bundle splitting, image sizing, page titles and anything stopping Google rendering the page the way a shopper sees it. ✓ Structured data for shopping results — The code that tells search engines your price, stock, ratings and answers to common questions. ✓ Copy blocks for your category pages — The written copy blocks themselves, ready for a merchandiser to place or edit later. ✓ Filter rules written pattern by pattern — Rules written pattern by pattern, keeping the filter pages shoppers use and dropping the ones only crawlers visit. Ongoing Reporting & Analytics ✓ Revenue read by storefront — Organic sessions tied to BigCommerce orders, so revenue reads by storefront, category and landing page. ✓ How much crawl the filters still take — Where Google's visits go each month, and how much still goes to filter pages. ✓ Where you rank, and who is moving — Daily positions across product, category and content pages, with competitor movements shown beside your own. ✓ One report tied to orders and revenue — The search work set against orders, revenue and conversion, with a plain statement of what happens next. • Why CHOOSE US ## Compare BigCommerce SEO Services BigCommerce SEO services should use the platform controls before adding apps: crawl rules, storefront targets, product markup and category copy. (12) BigCommerce Platform Expertise Us Agencies Partial Freelance In-house Multi-Storefront SEO Architecture Us Agencies Freelance In-house Stencil Theme Performance Us Agencies Partial Freelance In-house Faceted Navigation Crawl Control Us Partial Agencies Freelance In-house Enhanced Product Schema Us Agencies Freelance In-house Category Page Content Strategy Us Partial Agencies Partial Freelance In-house Headless Commerce SEO Us Agencies Freelance In-house Enterprise Catalog-Scale Optimization Us Partial Agencies Freelance In-house BigCommerce API & Metafield SEO Us Agencies Freelance In-house International Multi-Store SEO Us Agencies Freelance In-house Revenue-Attributed Reporting Us Partial Agencies Freelance In-house Ongoing Catalog SEO as SKUs Grow Us Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY BigCommerce Platform Expertise Partial Multi-Storefront SEO Architecture Stencil Theme Performance Partial Faceted Navigation Crawl Control Partial Enhanced Product Schema Category Page Content Strategy Partial Partial Headless Commerce SEO Enterprise Catalog-Scale Optimization Partial BigCommerce API & Metafield SEO International Multi-Store SEO Revenue-Attributed Reporting Partial Ongoing Catalog SEO as SKUs Grow ## See what your site could rank for in 48 hours. A senior strategist reviews your site by hand and sends the quick wins we can see from the outside. Clear next steps. Get a free SEO review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions No, though they compete for the same merchants and feel similar to use. Both host you, with themes, apps and managed checkout. The differences that matter for search are structural. BigCommerce lets you edit URL paths and writes the redirect when you change one. It gives you more control over the sitemap, and runs several storefronts from one account. Shopify locks its URL prefixes. Ask us something else • Original data ## Related research - Data Study · Ecommerce SEO ### 77.8% of Retail Store Websites Have No Breadcrumb Schema: https://www.suffdigital.com/resources/data-studies/retail-breadcrumb-schema-adoption 77.8% of US retail store websites have no breadcrumb schema, the code that tells Google where a page sits in a store, such as Home › Furniture › Sofas. - Data Study · Ecommerce SEO ### Amazon Ranks on Google Page One for 66% of Product Searches vs 16% for Walmart: https://www.suffdigital.com/resources/data-studies/retailer-index-google-product-search Amazon appears on Google's first page for 66% of US product searches, four times as often as second-place Walmart at 16%. - Data Study · Ecommerce SEO ### 57% of Small-Business Product Pages Have Fewer Than 300 Words: https://www.suffdigital.com/resources/data-studies/thin-product-pages-word-count 56.7% of product pages on US small-business websites have fewer than 300 words of visible text, and that count includes the menu, footer and related products. • Get started ## Find out what is holding your organic growth back. Send us your site and your organic growth goals. We will review the pages, find the biggest opportunities and send back a clear proposal with the first moves and cost. ✓ Recommendations you can review before deciding ✓ Response within one business day ✓ First priorities and cost in writing ✓ A practical scope built around your site 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free SEO proposal Fields marked * are required • Related services ## Services that support BigCommerce SEO. ### Web Design & Development: https://www.suffdigital.com/services/web-design Build faster, clearer landing pages that turn more organic visitors into leads, calls and sales. ### Digital PR & Link Building: https://www.suffdigital.com/services/digital-pr Earn coverage, mentions and links that help priority pages compete in tougher search results. ### Conversion Rate Optimization: https://www.suffdigital.com/services/cro Improve forms, calls, checkout and page flow so more organic traffic turns into revenue. ### Website Migration: https://www.suffdigital.com/services/website-migration Protect rankings, redirects and indexed pages before a platform, URL or template change goes live. ## 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Shopify locks its URL prefixes." } }, { "@type": "Question", "name": "Is BigCommerce good for SEO?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, better than most hosted platforms. Editable URL paths, native redirect management and sitemap control remove workarounds other platforms force on you. What it does not solve alone is faceted navigation, which publishes thousands of filter pages unless the rules are set deliberately." } }, { "@type": "Question", "name": "Why choose BigCommerce over Shopify?", "acceptedAnswer": { "@type": "Answer", "text": "Merchants usually choose BigCommerce for control they cannot buy back later. It fits stores that need editable URLs, several storefronts under one account, or a headless front end. 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The first question is how the front end renders. We check what crawlers receive rather than what the browser shows." } } ] } ] } ] ```