--- title: "Headless CMS Agency | Keep Your URLs and Your Traffic" url: https://www.suffdigital.com/services/website-migration/headless-migration description: "A headless CMS agency that tells you whether going headless is worth it, builds a content model your editors approve and keeps your URLs. Book a call." lang: en --- • HEADLESS MIGRATION # Headless CMS Agency Separate your content from your website design without slowing your team down or losing the traffic you have. Move to a headless setup only when it will make publishing, design and performance better. Our headless CMS agency plans the content model, builds the front end and checks that every page still works for editors, customers and search. Speak with a specialist: https://www.suffdigital.com/get-a-proposal Headless CMS Agency Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/matt-suffoletto-Byu9NQDI.png) ## Get your Headless CMS strategy today • Why Suff Digital ## A headless build has two sides, and we work on both. A headless CMS agency has to make the publishing system and the front end work together. We plan the content model with your editors, build around the pages that need to perform, and stay focused on whether the new setup is easier to use after launch. Speak with a specialist • (https://www.suffdigital.com/get-a-proposal) Image: Matt Suffoletto, Founder & CEO at Suff Digital (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Matt Suffoletto Founder & CEO Image: Kriszta, Chief Operating Officer at Suff Digital (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) Kriszta Chief Operating Officer Image: Tony, Partnership Director at Suff Digital (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Tony Partnership Director • Headless CMS services ## What Our Headless CMS Migration Services Include Our headless CMS agency work covers the content model, front-end build, editorial preview, redirects and search checks. (06) ### • A content model your editors approve Content types, fields and the links between them, built around what your team publishes and signed off before anyone writes code. ### • Your existing content, moved field by field Every field lands somewhere deliberate, links between entries move across as real connections, and anything with no home is named up front. ### • Pages that search engines can actually read A page can be finished before it is sent, built in advance, or assembled in the visitor's browser. Only the first two are reliably read by search engines, so we make that call for each page type based on what has to earn traffic. ### • Preview, drafts and scheduling rebuilt Preview runs through the same code as the live site, and drafts, scheduling and approvals get rebuilt rather than deferred. ### • Publishing that behaves predictably What triggers a rebuild, what clears the cache and how long it takes, written down so publishing is never a matter of hoping. ### • Training built around your team's actual work Documentation and sessions organized around the jobs your team does weekly, not a tour of the system's features. See our process • • What goes wrong ## The problems we solve on headless projects These are the six problems we get called in to fix, and the ones we design out before a headless CMS migration starts. Diagnose my site • 01 ### The site looks perfect and Google sees an empty page When the front end is built separately, your text can end up being assembled by the visitor's browser rather than sent by the server. People see a finished page. Search engines can see an empty shell. 02 ### A better system the team avoids The new setup is technically superior and your writers avoid it. Preview does not work, the field names mean nothing to them, and publishing now takes a technical request. Output drops within a month and gets written up as a staffing problem. 03 ### Related content boxes turn up empty Links between entries, such as an author attached to an article, carry meaning that a flat export cannot hold. They arrive as plain text or vanish, so those boxes go blank and listing pages stop showing the right things. 04 ### Editors stop trusting the preview If preview is built through different code from the live site, what a writer approves is not quite what goes out. The small differences add up until the team stops using preview and starts publishing blind. 05 ### A typo takes half an hour to reach the site Some setups rebuild every page whenever anything changes. Once you have a few thousand pages, fixing one word means waiting for the whole site to rebuild, so editors start saving up corrections and urgent changes stop being urgent. 06 ### Images work on some pages and not others Images usually move to a new home during the project, and the references to them sit in several places: inside articles, in separate fields, and in the data search engines read. Rewrite some and not others and the gaps show up later. • Headless CMS process ## Our Headless CMS Migration Process (06) Phase 01 Week 1 ### We look at what you actually publish What exists, what goes out each week, and which fields are genuinely used rather than just defined. We also crawl your live site to record every address it serves. The draft content model comes out of that evidence. The weeks against each step are an estimate rather than a final timeline, and the dates we commit to are agreed in your proposal. Phase 02 Weeks 1-2 ### Your editors approve the model before it is built The people who publish work through it with real jobs: write this article, schedule this announcement. Field names, help text and what is required all get settled here, which costs an afternoon instead of a re-import later. Phase 03 Weeks 2-6 ### We build the front end against your real content Pages get built against your actual content rather than placeholder text, so the awkward entries show up during the build. Your existing addresses are treated as a rule the new site follows. Phase 04 Week 6 ### We check what the server sends, not what the browser shows We crawl the new site and compare it with your live one: what arrives before any code runs, page titles, structured data and internal links. Anything that only appears once scripts run gets a decision attached. Phase 05 Launch day ### We point the domain at the new site The domain switches, caches are warmed in advance, and any redirects go live at the same moment. We then watch error codes and check page speed against thresholds agreed beforehand. Phase 06 Weeks 7-10 ### We check the new setup is actually being used Alongside traffic and search visibility against your old numbers, we look at how often people publish and which fields sit empty. A content model the team avoids starts to rot within a quarter. Get started • • The traffic you already have ### Going headless need not change a single web address. What it changes is how your pages are built. Your addresses can stay exactly as they are, because nothing about separating content from design forces new ones. The exposure is in how pages get built: content once sent complete by the server can end up assembled in the browser instead. • Your current address structure becomes a rule the new site follows, not something rediscovered later • What the server sends is decided for each page type, against what has to be readable first • We crawl the new site and compare it with your live one before the domain switches • What the move puts at risk ### Four headless migration risks, and where we decide each one. We agree the thresholds before launch and watch them through the switch. If anything crosses one, we point the domain back at the old site, using the rollback we rehearsed beforehand. • Search traffic. Content that only appears after scripts run may not be stored, so that is decided per page type • How much you publish. A system editors avoid cuts output quickly, which is why they approve the model first • Your history. Revision history, scheduling and approval trails rarely move across on their own • Everything the old front end did. Forms, search and analytics need a new home before the build 2,500+ businesses served ## Headless CMS Migration Reviews > “I refer all my clients to Suff Digital whenever they need website or SEO needs. They are fast, professional, and they do a great job every time! Love working with them.” Rachel BellMarketing Consultant > “Matt and the team at Suff Digital were excellent white label partners for a client I had at my own firm. They were able to quickly and efficiently diagnose website issues, identify optimization opportunities, and implement and migrate their website hosting service incredibly efficiently. Could not recommend them more!” Courtney MyersAgency Partner > “Suff Digital is the way to go! Great people! Great work! Call them now!” Barbara BoccioClient > “I've worked with Matt on several projects, and he has always been responsive, and the projects/proposals have been professionally delivered. I also like that he's a small family-run business based in the US.” Pamela HultsBusiness Owner > “Been working with these guys for almost a year now and they are a class act. My practice has been steadily growing and the results have been astonishing to say the least. I HIGHLY recommend Suff Digital to any business that is serious about growth and expanding their reach!” Street MDPractice Owner > “Matt was great to work with. He provided my business with many tools to empower its success. I gained tremendous value from his services. He is experienced and has seen it all.” Isaac WellishBusiness Owner > “I worked with Matt and the Suff Digital Team on a Marketing Project for a client of mine and he was excellent.” Samantha McGowanBusiness Owner > “Fast, responsive, and helpful in getting everything set up. Went above and beyond.” DKBusiness Owner > “I can't say enough good things about Matt Suffoletto and the team at Suff Digital. I've worked with Matt for years, and his knowledge, expertise, and professionalism are second to none. He truly understands SEO, website management, and digital marketing at a level that delivers real results. Matt helped me get my DJ business ranked on the first page and even the number one spot on Google in an industry with thousands of competing DJs. Those results had a tremendous impact on my business. Most recently, on Memorial Day, my website came under attack from internet hackers. I sent Matt an email expecting a delayed response because of the holiday, but he replied almost immediately, identified the problem, took action, and resolved the issue before it could cause further damage. If you're looking for a digital marketing and web services company that delivers results and stands behind its clients, I highly recommend Suff Digital.” Scott KingBusiness Owner > “Matt and Suff Digital were great to work with. We gave them a high level overview of what we wanted to create and they came back with a full design we were able to tailor. Easy to work with and very helpful and responsive. Highly recommend.” ThadBusiness Owner Pamela HultsBusiness Owner Street MDPractice Owner Isaac WellishBusiness Owner Samantha McGowanBusiness Owner DKBusiness Owner Scott KingBusiness Owner ThadBusiness Owner Rachel BellMarketing Consultant Courtney MyersAgency Partner Barbara BoccioClient • Headless CMS deliverables ## Headless CMS Migration Deliverables What you receive from a headless CMS agency depends on where your content is coming from, so this starts with your current system rather than with the stack a headless CMS agency would prefer to build. Month One Where your content is coming from ✓ From WordPress — Post types and custom fields move into the new content model cleanly, and your existing addresses can stay as they are. The work is rebuilding what the theme and plugins were doing: forms, search, memberships and anything else bolted on. ✓ From Drupal — The easiest starting point, because the content model is already written down. Types, fields, taxonomies and references translate closely. Views and the editorial workflow get rebuilt rather than moved. ✓ From Adobe Experience Manager — Content comes out through the APIs, and the real work is untangling templates and components that assume the front end is attached. ✓ From a site builder — Content comes out with some transformation and the design gets rebuilt. Structure is usually implied rather than written down, so the modeling work is larger than the moving work. Months 2-3 What gets agreed before the build ✓ The content model your editors signed — Content types, fields, the links between them and the help text, approved by the people who publish before implementation starts. ✓ What each page type has to send complete — The decision for every page type, with what must be readable before any code runs written out. ✓ How a content change reaches the live site — What triggers a rebuild, what clears the cache and how long it takes, so publishing is predictable. Ongoing Post-launch checks ✓ The new site compared with the old one — Page type by page type, covering what the server sends, titles, structured data and internal links. ✓ Whether the model is actually being used — How often people publish, which fields sit unused and where workarounds are appearing. • Compare options ## Compare Headless CMS Migration Services Compare headless CMS agency partners by whether editors approve the model, pages render cleanly for search and publishing stays simple after launch. (08) Content model approved by editors before the build Us Agencies Freelance In-house What the server sends decided per page type Us Partial Agencies Freelance In-house Checks based on the server response, not the browser Us Agencies Freelance In-house Preview built through the same code as the live site Us Agencies Freelance In-house Links between entries moved as real connections Us Partial Agencies Freelance In-house Existing web addresses treated as a fixed rule Us Partial Agencies Freelance In-house Rebuild times planned against your real page count Us Agencies Freelance In-house Editor adoption reviewed after launch Us Agencies Freelance In-house Suff Digital Other agencies Freelancers In-house / DIY Partial Partial Partial Editor adoption reviewed after launch ## Find out whether headless would actually help. Tell us what your current site cannot do and who publishes to it. We will give you a straight answer, including no. Get a free Website Migration review •: https://www.suffdigital.com/get-a-proposal Speak with a specialist: https://www.suffdigital.com/get-a-proposal • Frequently asked questions ## Common Questions They fall into three groups. Hosted products built around an API, such as Contentful, Sanity, Prismic and Storyblok. Open source options you run yourself, such as Strapi, Directus and Payload. And traditional systems used headlessly, including WordPress and Drupal through their APIs. Ask us something else • Original data ## Related research - Data Study · Website Migration ### Joomla Runs on 36.3% Fewer Websites Than Two Years Ago, the Steepest Drop Tracked: https://www.suffdigital.com/resources/data-studies/joomla-market-share-2026 HTTP Archive found Joomla on 36.3% fewer website homepages in September 2026 than in October 2024, 151,524 against 238,001, the steepest two-year fall of any website platform tracked. - Data Study · Website Migration ### Magento Lost 23.8% of Its Stores in Two Years vs 22.7% Growth for Shopify: https://www.suffdigital.com/resources/data-studies/magento-decline-two-years Magento lost 23.8% of its stores between October 2024 and September 2026, falling from 58,906 homepages to 44,868. - Data Study · Website Migration ### Website Platform Market Share: Webflow Grew 4.7% in Two Years vs a 9.8% Drop for Wix: https://www.suffdigital.com/resources/data-studies/website-platform-market-share-2026 Webflow ran on 4.7% more website homepages in September 2026 than in October 2024, the only one of five hosted website platforms tracked that grew, while Wix fell 9.8%, Squarespace 4.9%, HubSpot CMS 5.3% and BigCommerce 15.2%. • Ready for real growth? ## Get a straight answer on whether to go headless. Tell us what you publish and what is getting in the way of it. ✓ An honest yes or no ✓ An outline content model ✓ Clear next steps before work starts 2,500+ businesses served Image: Matt Suffoletto, Founder & CEO (https://www.suffdigital.com/assets/team-matt-BPnUHeFc.png) Image: Tony, Partnership Director (https://www.suffdigital.com/assets/team-tony-D-tlsjpv.webp) Image: Kriszta, Chief Operating Officer (https://www.suffdigital.com/assets/team-kriszta-0C5om0HP.jpg) ## Request a free proposal now Fields marked * are required • Related services ## Services that support Website Migration. ### Drupal migration services: https://www.suffdigital.com/services/website-migration/drupal-migration Move structured Drupal content into a supported platform or headless setup without losing relationships. ### WordPress migration services: https://www.suffdigital.com/services/website-migration/wordpress-migration Plan what it takes to migrate WordPress to headless CMS before the front end is separated. ### Web design and development services: https://www.suffdigital.com/services/web-design Design and build the front end around a content model your team can actually use. ### Ecommerce replatforming services: https://www.suffdigital.com/services/website-migration/ecommerce-replatforming Move products, customers, orders and storefront content when commerce needs a new platform. ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://www.suffdigital.com/#organization", "name": "Suff Digital", "alternateName": "Suff Digital Marketing", "url": "https://www.suffdigital.com/", "logo": { "@type": "ImageObject", "@id": "https://www.suffdigital.com/#logo", "url": "https://www.suffdigital.com/logo.png", "contentUrl": "https://www.suffdigital.com/logo.png", "caption": "Suff Digital" }, "image": { "@id": "https://www.suffdigital.com/#logo" }, "description": "Suff Digital is a full-stack digital marketing agency that turns 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Hosted products built around an API, such as Contentful, Sanity, Prismic and Storyblok. Open source options you run yourself, such as Strapi, Directus and Payload. And traditional systems used headlessly, including WordPress and Drupal through their APIs." } }, { "@type": "Question", "name": "What is the most popular headless CMS?", "acceptedAnswer": { "@type": "Answer", "text": "There is no single answer that stays true for long, and popularity is a poor way to choose. The better question is which one your team can run, and whether you want to host it yourself." } }, { "@type": "Question", "name": "Is Prismic a headless CMS?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. It is a hosted system built around an API, and its editing model is based on reusable page sections rather than long documents. 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Separating content from design imposes no address structure of its own, so the new site keeps yours exactly. Any change is a decision someone made rather than something the technology forced." } }, { "@type": "Question", "name": "Will a headless site still rank in Google?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, as long as your content still arrives in the page the server sends. That is a build decision rather than a property of headless itself." } }, { "@type": "Question", "name": "What happens to our publishing workflow?", "acceptedAnswer": { "@type": "Answer", "text": "It has to be rebuilt, and it is the part most often left until last. Preview, drafts, scheduling and approvals all exist in your current CMS, and none of them come free in a headless one." } } ] } ] } ] ```