Apple's Website Is Cited in 24.3% of AI Answers to Software Questions

apple.com appears in 24.3% of the ChatGPT and Gemini answers to software questions that cite a source, and microsoft.com in 17.7%. On ChatGPT alone, Apple's share rises to 31%, while government and university websites take 4.7% of software citations, the lowest of 12 industries.

All answers by rank

24.3%

17.7%

10.5%

5.5%

4.9%

4.5%

4.2%

3.4%

3.3%

2.7%

1.7%

1.6%

Source: Suff Digital analysis of 1,600 AI answers to 400 software questions · ChatGPT and Gemini, September 2026

ChatGPT

Answers with no source

0.5%

Share of sourced answers citing it

31%

Source: Suff Digital analysis of 1,600 AI answers to 400 software questions · ChatGPT and Gemini, September 2026

Share of sourced answers by industry

Legal

14.7%

Health

32.3%

Money

13.8%

Real estate

27.2%

Home improvement

11.8%

Travel

13.2%

Cars

6.7%

Software

24.3%

College

13.1%

Fitness

41.5%

Pets

18.4%

Recipes

37.5%

Source: Suff Digital analysis of 1,600 AI answers to 400 software questions · ChatGPT and Gemini, September 2026

Source: Apple's Website Is Cited in 24.3% of AI Answers to Software Questions - Suff Digital