On 96 Bing Brand Searches With Ads, Every One Included an Ad From Another Company

    When a search for a brand's own name showed ads on Bing, 100% of those results pages included an ad from another company's website, while the brand itself advertised on 10% of them. 96 of 1,747 brand-name searches showed ads.

    Searches by bing brand searches with ads
    With another company's ad
    96
    With no ad from the brand
    86
    With the brand's own ad
    10

    Source: Suff Digital analysis of 1,747 brand-name searches · Bing search results in the US, September 2026

    Source: On 96 Bing Brand Searches With Ads, Every One Included an Ad From Another Company - Suff Digital