Google Ranks a Category Page First for About 7 in 10 Product Searches

    A category or listing page holds Google's top organic spot for about 7 in 10 US product searches, while a single product page holds it for about 6%. For broad product searches, Google sends shoppers to pages that offer a choice, and Reddit takes more #1 spots than any retailer except Amazon.

    #1 rankings on product searches by website
    amazon.com
    326
    reddit.com
    193
    bestbuy.com
    99
    ikea.com
    63
    nintendo.com
    49
    rtings.com
    46
    nike.com
    44
    gracobaby.com
    41
    chewy.com
    40
    lego.com
    40
    skullcandy.com
    37
    homedepot.com
    37

    Source: Suff Digital analysis of 3,995 product searches · Google search results (US, desktop), September 2026

    Product page at #1 by category
    Beauty
    12%
    Fitness
    9.2%
    Pets
    7.2%
    Kids
    6.1%
    Home
    6%
    Kitchen
    4%
    Outdoor
    3.1%
    Electronics
    2.8%
    Apparel
    0.9%

    Source: Suff Digital analysis of 3,995 product searches · Google search results (US, desktop), September 2026

    Source: Google Ranks a Category Page First for About 7 in 10 Product Searches - Suff Digital