21.7% of Daycares Are Rated Below 4 Stars on Google vs 13.8% of Local Businesses

    21.7% of rated daycare Google Business Profiles sit below 4 stars, against a 13.8% average across 18 local business categories, and 60% of daycares never replied to any of their 20 newest reviews. Parents' one-star reviews focus on staff more than on price.

    Daycares by review measure
    Fewer than 20 reviews
    71.3%
    Zero reviews
    22.6%
    100 or more reviews
    1.3%
    Rated below 4 stars
    21.7%
    Perfect 5.0 rating
    32.1%

    Source: Suff Digital analysis of 470 daycare Google Business Profiles and 6,231 Google reviews · Google Business Profiles and Google reviews, September 2026

    Daycares by reply measure
    Never replied to recent reviews
    60%
    Reviews with an owner reply
    34.7%
    Negative reviews with a reply
    28.3%
    Five-star reviews with a reply
    36.1%
    Reviews from the last 30 days with a reply
    39.8%

    Source: Suff Digital analysis of 470 daycare Google Business Profiles and 6,231 Google reviews · Google Business Profiles and Google reviews, September 2026

    Source: 21.7% of Daycares Are Rated Below 4 Stars on Google vs 13.8% of Local Businesses - Suff Digital